Drawing on research into all four generations working alongside each other today, Talent Works address a lot of the misunderstanding and stereotyping that surrounds how the generations operate in the workplace, and provide practical recommendations on how to manage them in a way that drives performance, innovation and teamwork. Each generation’s attitudes to a range of hot topics from diversity to the younger boss phenomenon are covered – and more.

1. helloTalented People

2. PROJECT
GEN UP
WWW.TWIGENUP.COM

3. 1946 – 1965
Baby
Boomers
1966 – 1981
Gen X
1982 – 1994
Gen Y
1995 – 2009
Gen Z

4. PROJECT GEN UP BY TALENT WORKS INTERNATIONAL
IS SHINING A LIGHT ON THE MULTI-GENERATIONAL
WORKPLACE:
• 1200 PROFESSIONALS SURVEYED
• 300 FOR EACH GENERATION IN THE WORKPLACE TODAY

5. o Specific challenges for
management
o How to minimise
inter-generational conflict
o How to unlock each
generation’s potential
o How to attract and keep
tomorrow’s employees –
Generation Alpha
WHAT WE SET OUT TO DISCOVER
• HOW AN AGEING WORKFORCE IS DISRUPTING THE
WORKPLACE WITH NEW CHALLENGES
• THE EXPECTATIONS AND PRIORITIES THAT UNITE AND
DIVIDE EACH GENERATION
• HOW EMPLOYERS’ EXPECTATIONS AND PRIORITIES
COMPARE AND CONTRAST WITH THOSE OF EACH
GENERATION
• THE OPPORTUNITIES AND CHALLENGES CREATED BY
HAVING FOUR GENERATIONS WORKING SIDE BY SIDE

6. GEN UP HIGHLIGHTS

7. WORKPLACE INTERACTION

8. ALL FOUR GENERATIONS ASPIRE TO
HAVE AN APPROACHABLE MANAGER
NO MATTER WHAT THE GENERATION, MANAGERS
ARE NOT EXPECTED TO DEAL WITH CONFLICT
ALL FOUR GENERATIONS THINK COMMUNICATION
IS MANAGERS’ MAIN SHORTCOMING
JUST 10% OF GEN Z WOULD APPEAL TO THEIR MANAGER
DID YOU KNOW?

9. EQUIPPED FOR WORK

10. ALL GENERATIONS LACK CONVICTION THEY ARE
WELL EQUIPPED FOR THE WORLD OF WORK
THE NORTH WEST IS SIGNIFICANTLY LESS CONFIDENT THAN OTHER REGIONS.
ONLY 12% STRONGLY AGREE THEY ARE WELL-EQUIPPED
DID YOU KNOW?
Only 32% of Baby Boomers agree they are
well-equipped for work, despite decades of experience

11. REWARD AND RECOGNITION

12. REWARD SCHEMES ARE LESS ENCOURAGING TO BABY
BOOMERS
WOMEN ARE SLIGHTLY MORE INCLINED TO SAY THAT A REWARD SCHEME WOULD
ENCOURAGE THEM TO WORK HARDER, 74% VERSUS 69% OF MEN
DID YOU KNOW?
88%
79%
67%
53%
7%
11%
20%
30%
5% 11% 12% 16%
GEN Z GEN Y GEN X BABY BOOMERS
WOULD A COMPANY REWARD SCHEME ENCOURAGE YOU TO WORK HARDER?
Yes No Not sure

13. WHAT IT
ALL MEANS

14. KEY TAKE OUTS
THERE ARE MANY AREAS OF COMMON GROUND BETWEEN THE DIFFERENT GENERATIONS
THAT EMPLOYERS CAN CAPITALISE ON:
A SHARED APPRECIATION
OF THE IMPORTANCE OF
TEAM WORK
A SHARED PREFERENCE
FOR FACE-TO-FACE
COMMUNICATION
A SHARED PREFERENCE
FOR AN OPEN PLAN
OFFICE
SIMILAR REWARD AND
REMUNERATION
PREFERENCES

15. KEY TAKE OUTS
SERIOUS CONSIDERATION NEEDS TO BE GIVEN TO PUTTING TRAINING AND
DEVELOPMENT PROGRAMMES IN PLACE THAT ARE GEARED TOWARDS …
HELPING THE GENERATIONS
FEEL BETTER EQUIPPED FOR
THE WORLD OF WORK BY
PLUGGING THEIR RESPECTIVE
SKILLS GAPS
HELPING MANAGERS
IMPROVE THEIR
COMMUNICATION SKILLS

16. OUR CREDENTIALS

17. Meet your award-winning
talent communications agency
Can we change how you interact with your talent community? We believe so. As a talent
communications agency, we challenge our clients to think differently about how they
understand, inspire and engage with their candidates and employees.
Because, it’s no longer enough to advertise your vacancies. It’s no longer enough to
market yourself as an employer. The future challenge is to personalise the experience,
to talk to each candidate with a targeted message, with a meaningful proposition, with
a telephone call if that’s what it takes. Taking your employer brand into the hearts,
heads and hands of your talent community – that’s what we do so well.

18. OVERVIEW:OUR BUSINESS

19. OVERVIEW: OUR CLIENTS

20. Our Services: Brand & Insight

21. Our Services: Creative

22. Our Services: Sourcing

23. We’re a talent communications agency that delivers insight-led solutions to
both short term, pressing recruitment needs, and longer-term employer
brand building strategies.
We can help you:
 Unlock the potential of the generations in your business
 Develop an authentic, compelling and relevant employment value
proposition to attract, retain and engage the different generations in
your workplace
 Build a pipeline of diverse talent
 Realise your employer brand vision
Start building your capability and championing your employer brand now.
Contact Talent Works International for a full service brand and insight,
creative and sourcing solution.
Contact:
Simon Thomas, Brand and Strategy Director at
Simon.Thomas@mytalentworks.com or telephone 07766 384219
Winner of the CIPD
Best Employer Brand
Award 2016
We can help you