Heart of Dunedin is a group of progressive stakeholders that are passionate about lifting the profile and performance of New Zealand's most characterful CBD. http://www.heartofdunedin.nz/

3. Dunedin’s Time Has Come
A city that’s able to punch well above its weight
 Capacity to make things happen
 Commercial willingness
 Political awareness & support
 Economic opportunities to leverage
 Consumer appetite

4. City Centre Guardianship
Why should this be top of the agenda?
 Cities need champions
 Big picture thinking vital
 Giving pace to opportunity
 Engagement & participation
 Encourages collaboration

5. City Centre Guardianship
Why the priority to make things happen?
 Retail dynamics changing fast
 CBD curation drives success
 Maintaining destination value
 Stakeholders need support
 Ensuring infrastructure resilience

6. Dunedin’s Key Challenges
A need to navigate risk strategically
 Spending attrition continues
 Some sectors under pressure
 Building resilience
 Consumer perspectives
 Commercial perspectives

7. Best Practice
Other towns & cities are already underway
 Big city success – Wellingtons OurCBD
 Resort town wrangler - DowntownQT
 Provincial resilience - GoRetail
 Recovery agent – Hamilton CCTP

8. OurCBD – Wellington’s Guardianship, Resilience & Growth Programme

9. Vision for Dunedin
What can success look like for the CBD?
 An aspirational destination
 Optimal mix & offer
 CBD & businesses digitally robust
 Commercial confidence
 Building resilience

10. Opportunities
Where can the best wins happen?
 A city of style & taste
 New & exciting retail entrants
 F&B sector anchors
 Leveraging character
 Strong artisan sectors

11. Opportunities
Where can the best wins happen?
 Leverage tourism
 Potential to lead in omnichannel
 Clustering strategies
 Leveraging character

12. What’s required from Council
Commitment to collaboration
 Recognition of the CBD’s value
 Embrace commercial partnerships
 Active participation at all levels
 Be agile & responsive
 Focus on the greater good

13. Expectations of stakeholders
Support & participation is vital
 Engagement across all sectors
 A future - not legacy, focus
 Courage to do things differently
 Focus on the greater good

14. Timetable to success
Successful
Guardianship
Programs
Defined
Retail
Strategy
Supportive
Media
Partners
Consistent
Stakeholder
Engagement
Market &
Stakeholder
Awareness
Retailer
Support
Resources
External
Advocacy &
Support

15. Summary
 Dunedin has unrealised potential
 Commercial community is vital
 Confidence comes through
collaboration
 Be part of the programme