Innovasjon i rakettfart Paul Bowman - Director @ Market Gravity London Chaudhuri Saurav - Director @ Market Gravity London London baserte Market Gravity hjelper verdens ledende selskaper med å skape og lansere innovative ideer og tjenester fra "post-it" lapper til prototyper på bare 60 dager. Fra før har selskaper som Boots, Barclay og British Gas fått hjelp til innovasjon i rakettfart. Chaudhuri og Paul kommer fra London for å lede hackaton'en og presentere metodogikken og tankene bak på First Tuesday på kvelden 4.sept.

1. 6

2. 2
Market Gravity is a proposition
design consultancy.
We work with the world’s biggest
companies to design and launch new
products and services at pace, and build
their innovation capabilities.

3. 3
INTRODUCING MARKET GRAVITY
Realising growth ambitions, delivering
disruptive and valuable initiatives into
market.
Focus on big business innovation and
corporate entrepreneurship.
We give confidence to launch and make
big ideas real.
Offices in London, Edinburgh, New York,
Toronto, Sydney, Vancouver and
Amsterdam.
Coming soon: Oslo, Copenhagen,
Stockholm
Right now we are working with the world’s biggest businesses to launch new propositions and build their
innovation capabilities in different industries, across the globe

4. 4
CLIENT CHALLENGES
Target new segments
e.g. How can we
reinvent saving
and investing
for millennials?
Our clients ask us to help them with their major growth challenges
Harness new
technologies
e.g. How can we use
digital technologies
to make home
heating smart?
Stretch the brand
e.g. How can we
stretch our brand into
adjacent markets and
how would we
substantiate the brand?
Co-create
with customers
How can we
launch a product that
customers will love?
Engage effectively with
start-ups
How do we engage
and integrate fintech
start-ups into
our business?
Disruptive ways
to live
How can we test in
a live environment
before scale build?
Identify new
opportunities
e.g. What opportunities
do smart cities create for
our business?
Embed a
‘mission’ mindset
How can we
rapidly respond
to oppportunities
and challenges?
LAUNCH NEW
PROPOSITIONS,
SERVICES AND
EXPERIENCES
BUILD AND BOOST
INNOVATION
CAPABILITIES

5. 5

7. LABS SERVICES
18
We offer a full suite of services to design, build, run and re-energise your innovation capability

8. MARKET GRAVITY | ACADEMY 8
VIDEO: B

9. LEARN FROM DISRUPTORS EXPLOIT THE SCALE OF BIG BUSINESS
INNOVATION APPROACH
We understand that the answer to this challenge is to bring the best of these two worlds together
9

10. HOW WE DO IT
A structured mission-based
approach and a flexible
innovation toolkit to adapt
to a range of challenges
A team that deliver design
thinking through a
combination of insight,
commercial and creative
skillsets
Lean and Agile ways of
working to deliver solutions
collaboratively and at speed

11. FROM IDEAS THROUGH TO LAUNCH
Market Gravity ‘Missions’ Approach
SEARCH SOLVE SHIP SCALE
Design
compelling new
propositions and
ventures
Test live
prototypes and
pilots in-market
with customers
Evolve and scale
faster through
iterative
development
Discover new and
disruptive
opportunities for
future growth
Each Mission is time-boxed, lasting 20 days and structured around rapid sprints

12. THINKING, MAKING & TESTING
12
Working iteratively is key, continually
thinking, making and testing with
customers as the proposition evolves
1. Thinking
Getting closer to the
problem than ever before,
including understanding our
customers. ‘Thinking’ tasks
only denote progress if they
turn into something.
2. Making
‘Making’ tasks produce
creative output, which is the
measure of progress.
Making tasks can be done
individually or in pairs.
3. Testing
Testing with stakeholders
plus customers early and
continuously provides
actionable insight and
guides the Product Owner
and squad on where to
focus next.

13. WHY YOU SHOULD CARE
Our (not so) secret sauce
We make it happen
quickly.
We actually work with
you.
We create something that is
actionable.
Your customers don't buy PowerPoint..
Our outputs feel real
We never take a brief and disappear.
We’re working with our clients.
Done really is better than perfect.
By working as a squad, we make decisions
in real time.

14. Challenger Cities.

15. It takes more than start-ups,
VCs and a valley.

16. Breakthrough thinking happens
when you bring together skills and
talent, where ideas are combined in
unexpected ways.

17. Cities play a key
role.
Nurture and attract talent - brining new,
diverse skills in the area, as well as developing
the leaders, thinkers and makers of tomorrow
that remain in the city
Access to funding – attracting public or private
investment to launch and scale new ideas

18. Challengers bring prosperity and new
energy.
Spot an
opportunity
Build the
community
Define a
proposition

19. The growth
ecosystem.
Vision
Environment
Talent
Investment
Community
Retain and attract
new skills
Attract fundingBuild and strengthen
networks
Create a more
attractive place to
live and work