FITC events. For digital creators. Save 10% off ANY FITC event with discount code 'slideshare' See our upcoming events at www.fitc.ca Goofy, Goodfellas and a Gardener: The Masters of Experience Design. with Anthony Vitagliano OVERVIEW I’ve found that our best work, the experiences that move and stay with people, do two things: they blend the virtual and the actual, creating a kind of digital-physical alloy that people can interact with in profoundly surprising and intuitive ways; and they stay true to a set of bedrock principles, as old as storytelling. These principles have been set by the masters before us—a magician with boundless imagination, a filmmaker with fantastic eyebrows and an old man who yelled at people to get “ON” his lawn. I will explore the connection between these design heroes and the playful way Digital Kitchen interprets their philosophies. I might also explain why I have a slight obsession with revolving doors. TARGET AUDIENCE Experience designers. THREE THINGS AUDIENCE MEMBERS WILL LEARN How 19th century landscape architecture has influenced the digital landscapes of today How a good storyteller always knows what to say, and what to leave unsaid How feeling is more powerful than process

1. Hello.

7. Landmarks

8. Art

11. * It’s Called Cloud Gate
*

12. It’s Called Cloud Gate

16. Experience DesignExperience Design

17. Often surprised by
the outcome.

18. OGsThe

19. GBrought to you by the letter

20. Damn, it
feels good
to be a
Gangsta.

21. Walt Disney

22. Magic

23. Two Scales of Magic

24. Spectacle
Personal
&

25. Get the _____ out of my house.

26. Magic on a massive scale
requires an abundance of
microscopic detail.

27. Imagineers are the
Wizards of Ooos
and Ahhhs.

28. Imagine + Engineer
there is a reason why this comes first

29. Tada! times 20,000

30. Under the Hood

33. Not the same Ariel.
The wizard of oh no.

35. If you listen to the guest
absolutely, positively–
you can create magic.

36. When magic is
personalized to you,
it’s priceless.

40. This is Al.
His real name is Aladdin
And yes, he is magical.

44. All magic requires a magician.
So put on that hat and play.

45. G

46. Put the gun down, Karen.

48. Martin
Scorsese

50. Thelma Schoonmaker, Martin Scorsese's
editor for the last 44 years, doesn't read
the script before she edits one of Martin
Scorsese's movies. This is done so she will
have “a cold and objective point of view.”
She has edited every one of Scorsese's
movies since "Raging Bull."

51. So long continuity.

52. So long continuity.

53. Hello, what feels right.
have a little faith

56. Follicles of Feelings
I’m growing mine out to test the theory.

58. A story is born here.

59. From Narrative to Napkins

60. 1920 meets 2019

64. Good feelings come in threes.
Batteries Not Included
Chocolate Covered Marshmallows
Glenmores Dancing Shoes
Hot Expectations Fiasco
Midnight April Moon
Skippers Cool Rainbo
When Lightning Strikes
Zippo Pine Shine

65. Rose. Rabbit. Lie.

72. Say hello to Mollie Gingerhorn. She will
be leading the club’s artistic transformation
over the next several months.If you’d
like
must
wear
gloves
at all
time ev n
e
s
Billionaire playboy philanthropist, Nicholas bomas,
tied the knot at be Cosmopolitan of Las Vegas this
past Sunday. be former most-eligible-bachelor has
given his heart to a lucky lady by the name of Rose.
Sorry he’s
Ladies
take
n
A note
us
Desert
WHERE WE ARE
NOW
HELLO GIRL
IE
RABBIT
from
RA
BI
T
B
R
O
S
E
Welcome to the rebirth of the social club. Where guests, space and evening all
conspire together. Equal parts restaurant, bar, nightclub and show. Every evening
is its own unique, communal, spontaneous experience.Welcome to Rose. Rabbit.
Lie. at the Cosmopolitan of LasVegas.
CREATURES
ON DISPLAY IN LAS VEGAS
A tip fromThe Cosmopolitan of LasVegas guide to etiquette:
Never accept candy from
strangers
.
Always
acc
ept
drinks
from a gentleman.
SOCIAL ETIQUETTE

75. The Feels > The Rules

76. G

77. Gardener

78. Gardener

79. Get ON my lawn!
-Frederick Law Olmsted

81. Genius of Place

84. Like a great storyteller,
visitors are led without
realizing they’re being led.

85. Unconscious Influence

86. Symptoms of
Unconscious Influenza
A feeling of joy A willingness to share
your story
Enhanced
muscle use
This is an elbow
Lack of butterflies
Relaxed breath

92. Magical Detail
Feeling. Trumps. Rules.
Unconscious Influence

94. Theophilus Van Kannel

96. He knew what
he was doing
all along.

97. G is for Genius
thisisdk.com
@a_vitagliano
Thanks.