The Life of <p> with Jason Pamental Presented at FITC Toronto 2015 More info at www.fitc.ca OVERVIEW Beautiful, Readable, Responsive Typography from the Inside Out. Typographic design has been evolving and improving for centuries, but it’s only been in the past few years that we’ve been able to bring that design sensibility to the web in a meaningful way. We’ll look at design from the content out—starting with the smallest chunk of content: the paragraph. Even inside this smallest component, there is a whole world to explore: paragraph styles over time, link styles, heading relationships, pull quotes and more. We’ll explore the varying ways the lowly <p> has been designed in print—from the earliest printed works on through to today—and look at how those styles can be implemented in clean, repeatable, reusable CSS that looks good and requires little-to-no manual intervention from your content editors. The best design for the web has to be in a system that can move, scale and adapt to any screen: from wearables to phones to laptops and beyond. Great typography is the most secure foundation, so it pays to get it right. Making sure that your design remains usable, fast, consistent and compelling as content changes and scales is critical to its success. A journey of a thousand miles begins with a single step—and every great story starts with a single <p>. OBJECTIVE Learn about the elements of typographic style for the responsive web. TARGET AUDIENCE Print/web designers and front-end developers. ASSUMED AUDIENCE KNOWLEDGE Basic knowledge of typography, HTML & CSS. FIVE THINGS AUDIENCE MEMBERS WILL LEARN How really responsive design starts from the content out. How to start with the smallest chunk of content (the <p>) and build a typographic system around it. How much traditional typographic design techniques can be translated for the web (and how to do it!). How to implement web fonts properly for best performance and UX. How to choose between free, self-hosted and service-based fonts (and why!).

1. the life of <p>
bringing digital products to life with type & typography
Jason Pamental / @jpamental / Lead UX Strategist

2. A bit about your guide
• Lead UX Strategist at Fresh Tilled Soil
• Have found peace, even with IE6–8
• Believe the best aspects of design are often never seen
• Author of Responsive Typography from O’Reilly (bit.ly/rwtbook)
• Husband, father, son, brother, tinkerer, teacher & student
• Walker of @aProperCollie

3. Tristan, @aProperCollie

4. Type & Typography on the Web
not such strange bedfellows after all

5. –Beatrice Ward, circa 1933
“the clothes which words wear”

6. Begin at the Beginning

7. –Mark Boulton, March 24th, 2011
“create layouts from the
content out”

8. –Elliot Jay Stocks, October 7th, 2011
“designing from the type
outwards”

9. So we narrow the focus.

10. –Tao Te Ching, ascribed to Laozi
“A journey of a thousand li
starts beneath one’s feet”

11. so a volume of a
thousand lines begins
with a single <p>

12. parallaxel processing

13. *Atomic design, anyone? Image from bradfrost.com
We design in visual systems,
building patterns of objects & code

14. So what’s the most basic
primitive of content itself?

15. So what’s the most basic
primitive of content itself?

16. The American Spelling Book by Noah Webster, courtesy of merrycoz.org

17. The American Spelling Book by Noah Webster, courtesy of merrycoz.org

18. AVING examined the first part of the new Grammatical Institute of the
English Language, published by Mr. Noah Webster we are of opinion, that
it is far preferable, in the plan and execution, to Dilworth's or any other Spelling
Book, which has been introduced into [o]ur schools. In these the entire
omission of the rules of pronunciation is a capital defect, which very few of the
parents, schoolmasters or mistresses, employed in teaching children the first
rudiments have sufficient knowledge to supply…
H
The American Spelling Book by Noah Webster, courtesy of merrycoz.org

19. <p>

20. a thought;
Cogito, ergo sum.
–René Descartes, circa 1629

21. an idea;
Nothing in life is to be feared, it is
only to be understood. Now is the
time to understand more, so that
we may fear less.
–Marie Curie

22. * thanks Wikipedia
a basic unit of discourse*;
Four score and seven years ago our
fathers brought forth on this continent, a
new nation, conceived in Liberty, and
dedicated to the proposition that all men
are created equal.
–President Abraham Lincoln, 1863

23. παράγραφος (paragraphos)
http://www.shadycharacters.co.uk/2011/02/the-pilcrow-part-1/

24. παράγραφος (paragraphos)

25. παράγραφος (paragraphos)
p {
position: relative;
}
p:before {
content: "2E0F";
position: absolute;
left: 0;
top: 0.1em;
}

26. Middle Ages: The Pilcrow Years
http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/

27. Middle Ages: The Pilcrow Years
http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/
¶

28. as it was, so it can be
Medium Daily Digest

29. as it was, so it can be
Medium Daily Digest

30. Middle Ages: The Pilcrow Years

31. Middle Ages: The Pilcrow Years
p {
display: inline;
}
p:after {
content: "00B6";
}

32. late 15th century & onward

33. late 15th century & onward

34. when I indent, I prefer 1em

35. late 15th century & onward
p {
margin-bottom: 0;
text-indent: 1em; // naturally
}

36. block party
http://typecast.qwriting.qc.cuny.edu/2012/11/28/a-typewriter-links-ideas-to-their-owners/

37. block party
Not ignoring what is good, I am quick to perceive a
horror, and could still be social with it—would they let
me—since it is but well to be on friendly terms with all
the inmates of the place one lodges in.
By reason of these things, then, the whaling voyage
was welcome; the great flood-gates of the wonder-world
swung open, and in the wild conceits that swayed me to
my purpose, two and two there floated into my inmost
soul, endless processions of the whale, and, mid most of
them all, one grand hooded phantom, like a snow hill
in the air.

38. block party
Not ignoring what is good, I am quick to perceive a
horror, and could still be social with it—would they let
me—since it is but well to be on friendly terms with all
the inmates of the place one lodges in.
By reason of these things, then, the whaling voyage
was welcome; the great flood-gates of the wonder-world
swung open, and in the wild conceits that swayed me to
my purpose, two and two there floated into my inmost
soul, endless processions of the whale, and, mid most of
them all, one grand hooded phantom, like a snow hill
in the air.
p {
margin-bottom: 1em;
}

39. last line without any
orphans

40. last line without any orphans
wt.fix({
elements: 'p',
chars: 10,
method: 'nbsp',
event: 'resize'
});
http://bit.ly/rt-widotamer

41. a dash of dashes

42. a dash of dashes

43. a dash of dashes

44. a dash of dashes

45. a dash of dashes

46. a dash of dashes

47. a dash of dashes
.hyphens {
word-wrap: break-word;
-webkit-hyphens: auto;
-moz-hyphens: auto;
-ms-hyphens: auto;
-o-hyphens: auto;
hyphens: auto;
text-align: justify;
}
JS alternative: http://mnater.github.io/Hyphenator/

48. drop it like a cap

49. drop it like a cap
http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm

50. drop it like a cap
p:first-of-type:first-letter,
.lt-ie9 p:first-letter {
font-size: 5em;
font-family: ‘Bluntz W00’;
font-size: 5em;
color: 5em;
line-height: 0.9em;
float: left;
padding-right: 0.05em;
margin-top: -0.125em;
}
http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm

51. first-line of defense

52. first-line of defense
p:first-line {
font-size: 1.1em;
font-weight: bold;
}

53. link it, link it good

54. link it, link it good

55. link it, link it good

56. link it, link it good

57. link it, link it good

58. link it, link it good
.nicelink {
font-size: 5em;
text-shadow: 1px 0 0 #fff, 1px 0 0 #fff,
-1px 0 0 #fff, -1px 0 0 #fff;
background-image: linear-gradient(to bottom,
transparent, rgba(#00194d, 0) 75%,
rgba(#00194d, 0.85) 75%, transparent));
background-repeat: repeat-x;
background-size: 2px 2px;
background-position: 0 0.8em;
display: inline;
word-break: break-word;
}

59. a flare for the dramatic

60. a flare for the dramatic
.otf {
-moz-font-feature-settings: "dlig=1","liga=1";
-moz-font-feature-settings: "dlig" 1, "liga" 1;
-webkit-font-feature-settings: "dlig" 1, "liga" 1;
-ms-font-feature-settings: "dlig=1", "liga=1";
-o-font-feature-settings: "dlig" 1,"liga" 1;
font-feature-settings: "dlig" 1,"liga" 1;
}
https://github.com/jpamental/otfeatures

61. much ado & giving us nothing
12.15 sec

62. much ado & giving us nothing

63. much ado & giving us nothing

64. much ado & a tiny bit better
7.1 sec

65. much ado & on our merry way
5.1 sec

66. much ado & on our merry way
p {
font-family: “Playfair Display", serif;
font-size: 1.5em;
}
.wf-inactive p {
font-family: "Times New Roman", serif;
font-size: 1.575em;
letter-spacing: 0.1px;
}
https://github.com/typekit/webfontloader

67. just what is the perfect <p>?
question:

68. answer:
the right one for your project

69. The Seattle Times

70. Buzzfeed

71. The Shape of Design

72. The Shape of Design

73. the only wrong answer
no answer at all

75. thank you
Jason Pamental
@jpamental
typefaces: Salomé & Scala Sans
photoography: unless otherwise noted, photos by @jpamental
slides: slideshare.net/jpamental
code: github.com/jpamental
book: bit.ly/rwtbook