The document discusses mobile device fragmentation and operating system market share based on data collected from over 3,000 devices accessing mobile websites in 2011. It finds that the top 10 devices were mostly Apple and Blackberry models, over 1,500 distinct devices were identified, and 80% had touchscreens. HTML5 content delivery was growing but HTML4 and other formats still accounted for over 50%. The most popular mobile operating systems worldwide were iOS, Android, and Blackberry, while Symbian and other platforms had smaller shares. In India, Symbian and Android led the market over other systems.

1. The Muther! of all Hackathons 2011
Device Fragmentation

2. Give me the numbers!
baldheretic

3. 1.500
devices

4. Top 10 Devices USA
PI
34%
Apple iPhones
43% BlackBerry 9700
Apple iPod Touch
BlackBerry 8530
BlackBerry 8520
> 1,500 devices
BlackBerry 9630
Motorola Droid X
Tail
5%
4%
3% 4%
3% 3%

5. 3.000
devices

6. 80% of all devices accessing
mobile websites have
a touchscreen

7. 20 % of all devices accessing
mobile websites have
NO touchscreen

8. 46% of the web content
was delivered in HTML5

9. 46% of the web content
was delivered in HTML5
34% HTML 4
XHTML/ 1.0
20% XHTML MP/ 1.2 + others
XHTML MP/ 1.1

10. Prefered Access Devices Worldwide
35% Apple iPhone
~3.000 Apple iPod Touch
48%
devices Samsung GT-i9000
Research In Motion BlackBerry 9700
HTC Desire
Research In Motion BlackBerry 8520
5%
Tail
3%
3%
3% 3%

11. Next Champion
REL Waldman

12. Android Fragmentation
2.21
2.1 2.1
2.2
worldwide:
2.2 = 32%
1.0
2.21 = 26%
.
2.1 = 25%
1.6 = 6%
1.6 .
.
1.5 = 4% 3.01
Tail = each 3% to <1%

13. A peek behind the curtain
larrywfu

14. iOS Fragmentation
3%
PI
3 3%
2 2 4%
3
4
6% 4.21
30% 30 4.32
6
4.1
6% 4.31
4.3
6
3.13
4.33
10%
3.12
10 4.01
4.0
Tail
19% 10%
10 19

15. OS Wars
teducation

16. Mobile OS Worldwide
12%
1%
Long Tail iOS
3%
Android OS
42%
11% BlackBerry OS
Symbian OS
Windows Mobile
13% Windows Phone
Tail
19%

17. Mobile OS USA
PI
10%
34%
iOS
BlackBerry OS
27% Android OS
Symbian OS
Windows Mobile
Tail
28%

18. Indian OS Riot
onthegotours

19. Mobile OS India
Anteil
Symbian OS
Android OS
iOS
Series40
BlackBerry OS
Windows Mobile
Tail
Series40

20. Thanks!
@maehrlich

21. @fitml
http://www.flickr.com/photos/baldheretic/2902896742/
http://www.flickr.com/photos/teducation/60402981/
http://www.flickr.com/photos/onthegotours/5038793160/
http://www.flickr.com/photos/larrywfu/258730367/
© Sevenval GmbH 2011
http://www.flickr.com/photos/ariels_photos/4097787955 All data presented was generated from different devices that requested
http://www.flickr.com/photos/aidanmorgan/2241368324// a mobile website or web app delivered by Sevenval in April and May 2011.