Short report on th

1. E3 social media monitoring report Which games, publishers and developers grabbed the attention this year?

2. E3 social media report Welcome to the Five by Five social media report on the E3 2011 conference. We thought it would be interesting to see which titles, publishers and platforms made the most noise at this year’s event in terms of mentions/posts on social media sites. We used Brandwatch to trawl for mentions of E3 and then focused on the social media type sites of blogs, video, forums and Twitter. We restricted the date range to 7th - 9th June in order to filter out the pre-event buzz. They was double counting, but that is unavoidable, and we used Twitter only for the sentiment results. The event is all about reveals, demos and announcements so lets see who’s new ‘baby’ generated the most ‘buzz’.

3. Summary During the three days of the event there were 160,000 mentions on social media sites. It is being reported that there were over 46,000 visitors to the event, which equates to more than 3 mentions per visitor. To place this volume in context the Royal Wedding generated 865k mentions and the Champions League Final 408k.

4. The big 5 presenters Normally it is only the three big platform holders (Nintendo, Sony, Microsoft) that deliver press conferences at the event, but this year they were joined by two publishers on the main stage and this is how they fared:

5. The big 5 presenters This was the sentiment for each of the top 5 presenters, taken exclusively from Twitter: There wasn’t much to chose between them. The one surprising result is that Sony’s apology for the Playstation network outages didn’t garner more positive sentiment

7. Line up of games for 3DS – Super Mario, Legend of Zelda, Luigi’s Mansion and Mario Kart

8. Apology from CEO Jack Tretton for network outages

9. Launch of Playstation Vita

10. Success of PSP: 70m sold worldwide

11. Dust 514 (EVE)

12. Resistance 3

13. EA Sports games to be enhanced by Kinect

14. Battlefield 3 demo

15. The Sims on Facebook

16. EA to support Wii U

17. Mass Effect 3 demo

18. Star Wars: TOR

19. New EA store: Origin

20. New Brothers in Arms game

21. Far Cry 3

22. Assassins Creed: Revelations

23. Just Dance 3 with Kinect

24. Rocksmith

25. Killer Freaks from Outer space

26. Ghost Recon Online

27. Previews and announcements of games designed to work with Kinect

28. Halo 4 announcement

29. Bing voice search

30. Wireless speed wheel

31. GoW 3 limited edition Xbox 360

33. The platforms This was the sentiment for each of the top platforms, again, taken exclusively from Twitter: The most startling figure here is the 63% sentiment towards the Xbox, which is due in part to the new games featuring the Kinect and the Gears of War 3 limited edition Xbox 360.

34. The new platforms There were two new gaming platforms launched at the event, and one, Kinect, which had already been released, but was heavily showcased.

35. The new platforms In terms of sentiment its clear that, despite it already being released, the new functionality and promise of games for the Kinect were well received.

36. The publishers So, taking the big 5 presenters out of the picture, how did the other major publishers at the event compare?

37. The publishers For the publishers the sentiment from Twitter looked like this:

38. The top titles So which games and their demos/trailers were setting the pulses racing on the expo floor?

39. The top titles In terms of the sentiment in Twitter for the top titles we can see that Tomb Raider, Batman: Arkham City, Halo 4, Bioshock Infinite and Elder Scrolls V made the best impression

40. Genres We’ve gone into some detail on the different genres of games on show at E3 and how the different titles compare. The top titles were either FPS, RPGs or Action/Adventure titles.

41. Genres

42. Genres

43. Further mapping We then looked to see how the volume of mentions and the % of positive sentiment on Twitter positioned the 5 different presenters and the platforms (new and old).

44. Further mapping We then looked to see how the volume of mentions and the % of positive sentiment on Twitter positioned top titles:

45. Winners and losers Taking a bit of a liberty then, based on what we’ve found here, we’ve constructed a cheeky winners and losers list: