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1 US Army Medical Research and Materiel Command Headquartered at Fort Detrick, MD The R&D arm of the Army Medical Command Army’s medical materiel developer ~$2.5 billion funding in FY 2008 ~5,000 employees and contractors world wide
2 The Road to Becoming Dialtone We all email but not IM
4 How Do We Store & Share Knowledge? Phone & Mail Professional societies Conferences Email Listservs Web Social Networks Daily Professional Portal
Collaborative Computing Relies onActionable Knowledge Sharing  Knowledge flow Direction: top down, bottom up, inside out, etc. Speed: real-time vs. government-time Retention: retiring expertise Findability: if only we had semantic search  Reusability: silos of knowledge – we must break down the walls Creditability: do we reward knowledge sharing or information hoarding? Jingoism: why do we not translate our content? 5
6 Social Network Noun A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict, or trade.  Wikipedia
7 	FOR people facilitating technology commercializationWHO need to cooperatively create, modify, store, discuss, present and use informationMatilda is a web-based, daily portal and social network  THAT allows multiple authors, editors, and users to share knowledge, Q&As, reference material, slides, feedback and other information;UNLIKE older methods that have a limited scope of sharing and inherently lead to information sequestration and expirationMatilda leverages collective wisdom andfacilitates ongoing daily input and utilization by emphasizing collaborative input, reuse, and personalization
8 Internal web site for ~20 staff ,[object Object]
Creates one stop location
Enhances use of standard forms
Presentation repositoryORTA Intranet
9 Tools of the Social Networker KM – Knowledge management is the big picture concept : I/O challenge Listserv – individuals post emails which are sent to a large group Wiki – Website that allows multiple editors to create reference content RSS – Really Simple Syndication is a news ticker style subscription SMS/IM – Short/instant messaging on cell phones/web Chat – Online messaging exchange in real time Blogs – Pundits post their view of the world on a regular basis Webinars – few to many text/slide/audio sharing in real time Delphi/Oracles – group of experts who proclaim and profess Groups – People with common interests post text/pics CoP – Communities of Practice facilitate social learning Virtual Worlds – immersive and interactive role-based web world
10 Social Information Lifecycles Authorship – Cloud computing allows multiple parties to author content Editorial control – Dictators to populists can influence breadth of control, what is background noise? Ratings and Reviews – We can help each other know what’s hot or not, who’s a guru, best practices Automated Datamining – If you like this, you should read that can lead a fish to water Agents – Can alert people when content of a certain type/topic is added/edited Distribution – Ubiquity from web to cell, GPS, iPod
13 What Can We Do To Improve? Cultural Changes Recognize and reward contributors Create and leverage history Standards to facilitate interoperability, searchability, portability – XML New presentation paradigm – Silo2Share Community Knowledge Base – Infoweb Daily Portal – Matilda/MyFLC Video – best method/least training time
14 XML Tags are Descriptive of Their Content, Enabling Semantic Search <assettitle>Ovarian Cancer Therapeutic</assettitle> <fieldofUse>Ovarian Cancer, Carcinoma, Therapeutics, Monoclonal Antibody</fieldofUse> <investigator>Gene Smith</investigator> <Organization>Johns Hopkins University</Organization> <summary>The invention relates to a monoclonal fusion protein with specific antiangiogenic …</summary> <Asset><patentnumber>5,665,234</patentnumber></Asset> Facilities Technical Expertise Confidentiality Agreement Material Transfer Agreement TechnologyAvailablefor Licensing
15 Enhanced Marketing Pieces ,[object Object]
Web version
Market the inventors, collaborators, facilities, organization, in addition to the technology
Use outside parties for content, graphics
Move to include tutorial video clips, podcasts,[object Object]
Searchable by text or image name

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Collaborativecomputing

  • 1. 1 US Army Medical Research and Materiel Command Headquartered at Fort Detrick, MD The R&D arm of the Army Medical Command Army’s medical materiel developer ~$2.5 billion funding in FY 2008 ~5,000 employees and contractors world wide
  • 2. 2 The Road to Becoming Dialtone We all email but not IM
  • 3.
  • 4. 4 How Do We Store & Share Knowledge? Phone & Mail Professional societies Conferences Email Listservs Web Social Networks Daily Professional Portal
  • 5. Collaborative Computing Relies onActionable Knowledge Sharing Knowledge flow Direction: top down, bottom up, inside out, etc. Speed: real-time vs. government-time Retention: retiring expertise Findability: if only we had semantic search Reusability: silos of knowledge – we must break down the walls Creditability: do we reward knowledge sharing or information hoarding? Jingoism: why do we not translate our content? 5
  • 6. 6 Social Network Noun A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict, or trade. Wikipedia
  • 7. 7 FOR people facilitating technology commercializationWHO need to cooperatively create, modify, store, discuss, present and use informationMatilda is a web-based, daily portal and social network THAT allows multiple authors, editors, and users to share knowledge, Q&As, reference material, slides, feedback and other information;UNLIKE older methods that have a limited scope of sharing and inherently lead to information sequestration and expirationMatilda leverages collective wisdom andfacilitates ongoing daily input and utilization by emphasizing collaborative input, reuse, and personalization
  • 8.
  • 10. Enhances use of standard forms
  • 12. 9 Tools of the Social Networker KM – Knowledge management is the big picture concept : I/O challenge Listserv – individuals post emails which are sent to a large group Wiki – Website that allows multiple editors to create reference content RSS – Really Simple Syndication is a news ticker style subscription SMS/IM – Short/instant messaging on cell phones/web Chat – Online messaging exchange in real time Blogs – Pundits post their view of the world on a regular basis Webinars – few to many text/slide/audio sharing in real time Delphi/Oracles – group of experts who proclaim and profess Groups – People with common interests post text/pics CoP – Communities of Practice facilitate social learning Virtual Worlds – immersive and interactive role-based web world
  • 13. 10 Social Information Lifecycles Authorship – Cloud computing allows multiple parties to author content Editorial control – Dictators to populists can influence breadth of control, what is background noise? Ratings and Reviews – We can help each other know what’s hot or not, who’s a guru, best practices Automated Datamining – If you like this, you should read that can lead a fish to water Agents – Can alert people when content of a certain type/topic is added/edited Distribution – Ubiquity from web to cell, GPS, iPod
  • 14.
  • 15.
  • 16. 13 What Can We Do To Improve? Cultural Changes Recognize and reward contributors Create and leverage history Standards to facilitate interoperability, searchability, portability – XML New presentation paradigm – Silo2Share Community Knowledge Base – Infoweb Daily Portal – Matilda/MyFLC Video – best method/least training time
  • 17. 14 XML Tags are Descriptive of Their Content, Enabling Semantic Search <assettitle>Ovarian Cancer Therapeutic</assettitle> <fieldofUse>Ovarian Cancer, Carcinoma, Therapeutics, Monoclonal Antibody</fieldofUse> <investigator>Gene Smith</investigator> <Organization>Johns Hopkins University</Organization> <summary>The invention relates to a monoclonal fusion protein with specific antiangiogenic …</summary> <Asset><patentnumber>5,665,234</patentnumber></Asset> Facilities Technical Expertise Confidentiality Agreement Material Transfer Agreement TechnologyAvailablefor Licensing
  • 18.
  • 20. Market the inventors, collaborators, facilities, organization, in addition to the technology
  • 21. Use outside parties for content, graphics
  • 22.
  • 23. Searchable by text or image name
  • 24. Sortable by author, presentation, date, text
  • 25. Versionable to allow dynamic presentations that reuse slide content
  • 27.
  • 28. 18 What is a Living Topic Object? Title Content Web URL Links Rating Taxonomy - Infoweb Audio/Video Link Clicks over time Tags - Folksonomy Editing History Text Comments Wiki Audio/Video Comments Listing
  • 29. 19 IntraNets as Social Networks Intelpedia Example What’s there: history, groups, products, technologies, acronyms, code names, biographies, workgroup processes 6,700 users 25,000 articles 100 million page views (>500,000/month) 6.6 edits per page 578 views per page
  • 30. Daily Portal is the Best Tool for Social Networking Mind Access = Mind Control Do not think about popcorn Daily Utilization FacilitatesNews and knowledge sharing Training Social networking Polls and surveys Quick question Contests On-the-fly brainstorming Fact of the Day
  • 31. Extranets Are The Missing Link Example: web site to handle all documents associated with a negotiation How many of your outside customers share web-based content with you? Why so little support – orphan status The rise of the wiki Reunifying scattered knowledge Key = total convergence 21
  • 32. 22 Shared Rolodex Share technology transfer contacts, potential licensees, service providers Facilitate introductions by listing source and nature of existing relationships Jointly editable/usable Web 2.0 interface Move to get listings user updated Serves as foundation for a press release system Private job board Allow people to contribute powerpoint presentations and enable a speaker’s bureau Integrate with a business card scanning service Retain personalization preferences for Matilda
  • 33. 23 Presentation Tools Have Evolved