How can design help enhance real world experiences? This talk by Sonia Koesterer, points out the impact technology is having on our daily lives, and how, as designers, we can enhance people's experiences with our products and services, by taking into consideration the contexts, devices, and activities that play in their lives. Originally presented at Midwest UX 2013 by @SoniaKoesterer

1. Social Smarts
for Small Screens
SON I A KOE STER E R
sonia.koesterer@fjordnet.com

2. Social Smarts
for Small Screens
SON I A KOE STER E R
sonia.koesterer@fjordnet.com

3. Our devices are
a part of us
Photo Courtesy of Tony Alter

4. “This is it.
This is what
matters.”
© Apple, Designed by Apple in California campaign

5. The problem is...
We are not
in control

6. 1
Our devices are
making us awkward
2
Our devices are
over-sharing
3
Our devices are
making us miss out

7. We are not in control...
Our devices
are making us
awkward

8. We are at odds
with social etiquette
Photo Courtesy of Anil@ochackerz

9. We are addicted
to instant content

10. “Absorbed device
users oblivious
to danger”
SF GATE | SEPTEMBER 23, 2013

11. Our relationships
are suffering

12. We create games
to fix it

13. Design to be...
Social

14. Blend in, don’t make
people act weird

15. SOCIALLY
AWKWARD
INTERACTION
FREQUENCY
Blend in, don’t make
people act weird

16. SOCIALLY AWKWARD
INTERACTION
FREQUENCY

17. SOCIALLY AWKWARD
INTERACTION
FREQUENCY

18. SOCIALLY AWKWARD
INTERACTION
FREQUENCY

19. Devices will always
redefine our social
norms

20. We are not in control...
Our devices are
over-sharing

21. A story about
a friend

23. We broadcast personal
information everyday

25. Design to be...
Appropriate

26. Be context-aware
and predict needs

27. LOCATION
RECEPTIVENESS
SOCIAL
Be context-aware
and predict needs

28. LOCATION COMFORT
RECEPTIVENESS
SOCIAL COMFORT

29. LOCATION COMFORT
RECEPTIVENESS
SOCIAL COMFORT

30. LOCATION COMFORT
RECEPTIVENESS
SOCIAL COMFORT

31. Devices won’t
get it right every time

32. We are not in control...
Our devices
are making us
miss out

33. We are experiencing
life through a filter
© Michael Sohn AP

34. We are disrupting
our flow

36. Design to...
Enhance

37. Improve the
primary experience

38. CONTENT
FLOW
Improve the
primary experience

39. CONTENT
FLOW

40. Turning off is the
easy way out

41. 3 things you
can take away

42. Encourage better social
behaviors through the device
Be appropriate to your user’s
current context
Enhance rather than distract
from the primary activity

43. These 3 elements
need to work together

44. DEVICE CONTEXT
ACTIVITY

45. DEVICE CONTEXT
ACTIVITY

47. DEVICE CONTEXT
ACTIVITY

49. DEVICE CONTEXT
ACTIVITY

50. This is an opportunity
to create social,
appropriate,
interactions that
enhance real world
experiences.

51. Let’s give
back control

52. Thank you
Sonia Koesterer
@FJO RD
www.fjordnet.com