2. Early Life Born in 1962 in Bregenz, Austria Early life: Sagmeister studied engineering after high school, but switched to graphic design after working on illustrations and lay-outs for Alphorn, a left-wing magazine. He was only 15 at this stage. At 19, Sagmeister moved to Vienna hoping to study graphics at the city’s prestigious University of Applied Arts.
3. Early Life In 1991, Sagmeister moves to Hong Kong to work with Leo Burnett’s design group. 1993 saw him move back to New York where he began work for TiborKalman’sM&Co. After a few months, Kalman announces that he’s shutting down the studio and moving to Rome. This was when Sagmeister decided to set up on his own. He wanted to design music graphics, but only for music he liked.
4. Typography Broken up into 5 parts Trying/to look/good/limits/my life and displayed in sequence as typographic billboards. Sagmeister incorporates a lot of typography into his work.
6. Made You Look “Made you look” is a collection of all Sagmeisters work up to it’s publication. The book is presented in a red slip case Peter Hall wrote the text in this book, the book also contains handwritten excerpts from Sagmeister.
7. “The Things I Have Learned In My Life So Far” In his book “The things I have learned in my life so far” he combines, Art, Design, Diary and Psychology. This book was published in Spring 2008 by Abrams featuring 15 different covers and 256 pages.
8. AIGA This poster was designed for the AIGA Detroit lecture. He tried to visualize the pain that seems to accompany most of his design projects. His intern cut the words into his body, according to Sagmeister it hurt really bad.
9. AIGA This poster was used to promote sagmeisters lecture in Colorado in 2008. It was also used to promote his book “The things I’ve learned so far in my life”.
12. LEVI’S When asked to design a poster for levi’s 501 jeans, Sagmeister deconstructed the jeans down to individual threads and buttons. He completed the poster by adding a simple sentence, “This is a pair of Levi’s, sewed with the strongest thread’’
13. LEVI’S The poster is printed with special printing techniques: The background is a dark silver and the button graphics are foil stamped with an eye catching and extravagant rainbow foil
14. Lou Reed “Set The Twilight Reeling” Poster “Set The Twilight Reeling” Album Cover
15. Lou Reed Designed cover for Lou Reed’s book “Pass thru fire” Book was released in 2002 The collected lyrics of Lou Reed features a self portrait with embossed type on its cover.
17. Music Aerosmith “Nine Lives” The Rolling Stones “Bridges to Babylon”
18. Awards Grammy Award winning box set packaging of The Talking Heads collection “Once In A Lifetime” Also won Grammy Award for the packaging of “Everything that happens will happen today” by David Byrne and Brian Eno.
19. Motto “Design that needed guts from the creator and still carries the ghost of these guts in the final execution”
