This was a presentation done by me to orient sales & management towards design & its commercial relationship for turn key Interior design.

1. DESIGN
AND CURRENT CHALLENGES
OI-1 DESIGN STUDIO FKR

2. OVERVIEW
Our current roles, collaboration
and synergy
Evolution and application of Design
Current challenges in Design
Commercial impact and focus
Summary

3. Our current roles, collaboration
and synergy
Designer to know the targets, limits and patterns of sales
Sales personnel to know the limits, attitude of designers, job
parameters and flow of design process
Both to know about the product range available and the product
sales personnel about designers and sales

4. Evolution and application of Design
What is art, design and its
application IN OUR LIFE ?
Non functional art Functional art
Nature
Painting Architecture, Interior design,
Landscape, Urban Planning, Furniture
Sculpture Fashion, Product design, Hospitality
Music Commercial art, advertising, Media
Dance Engineering, Production
Theatre Transport, Automation
Literature Military, Research
Cinema

5. EXAMPLES
NON FUNCTIONAL ART

6. EXAMPLES
FUNCTIONAL ART FROM NATURE

7. EXAMPLES
MAN MADE FUNCTIONAL ART

8. EVOLUTION
STYLES, THEMES, TRENDS
Geography, Culture, Politics, Art movements, Philosophy, Fashion,
Technology, Trade, Cross influences

9. EVOLUTION
STYLES, THEMES, TRENDS
Geography, Culture, Politics, Art movements, Philosophy, Fashion,
Technology, Trade, Cross influences

10. EVOLUTION
STYLES, THEMES, TRENDS
Geography, Culture, Politics, Art movements, Philosophy, Fashion,
Technology, Trade, Cross influences

11. EVOLUTION
STYLES, THEMES, TRENDS
Geography, Culture, Politics, Art movements, Philosophy, Fashion,
Technology, Trade, Cross influences

12. ARCHITECTURE, INTERIOR DESIGN
EVOLUTION, TRENDS, ID TERMINOLOGY

13. ARCHITECTURE, INTERIOR DESIGN
EVOLUTION, TRENDS, ID TERMINOLOGY

14. ARCHITECTURE, INTERIOR DESIGN
EVOLUTION, TRENDS, ID TERMINOLOGY

15. ARCHITECTURE, INTERIOR DESIGN
EVOLUTION, TRENDS, ID TERMINOLOGY

16. ARCHITECTURE, INTERIOR DESIGN
EVOLUTION, TRENDS, ID TERMINOLOGY

17. DESIGN PROCESS
Design goals-needs, aspirations, innovation
Approach-form, function, theming
Steps-logical analysis, parameters-spatial division, forms, theming,
final product, engineering MEP
Presentations
Products, Technology
Parameters
Value Engineering
Design accidents and damage control

18. DESIGN PROCESS AND PRESENTATIONS

19. DESIGN PROCESS AND PRESENTATIONS

20. DESIGN PROCESS AND PRESENTATIONS

21. CURRENT PROCEDURES AND
CHALLENGES
Macro level: Awareness of clients, Peer pressure, Media Exposure,
International influences, Products, Technology, Budget
Micro level: Design process-Volume of work, Time, Skill set, Tools,
Infra structure, Product range, Group company collaboration,
Designer-Sales-Estimation-Execution collaboration
Procedures & Routine Design work management
Communication and formats
Quality assurance
Strategy
Improvisation

22. PROJECT LIFECYCLE PROCESS

23. FORMATS

24. LOGS

25. LOGS

26. COMMERCIAL IMPACT
CLIENT: Serious capital investment, life style, emotional value, end
user work place-ambience
ARI: Business plans, market positioning, market share &
conversion, product range, skill set, infrastructure

27. BUSINESS PLAN

28. PROJECT LOG AND JOB CATEGORIES

29. ANNUAL PATTERN AND CONVERSION

30. ANNUAL PATTERN OF PROPOSALS

31. QUARTERLY PATTERN OF PROPOSALS

32. COST ANALYSIS

33. COST ANALYSIS

34. INTROSPECTION

35. SUMMARY
We live in a totally designed environment and make constant
design decisions. Design has always been a man’s expression, need
and want. The Functional arts can be quantifiable on a set of
parameters.
In a business of providing turn key design services -professional
collaboration, communication and synergy is paramount. To be
creative and innovative is not only a need but our survival.
Such businesses need the total orchestra of infrastructure, skill set
and passion.
Damage control ,diligence and risk management is a must along
with quality assurance.
The business plans and goals can be monitored by thumb rules &
statistics. The patterns of works & failures should be analyzed for
strategies of growth.