1. Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's Coast of Golf
Florida's First First Coast Golf
Florida's First Coast of of Golf
FFCG Duval County TDC Presentation

2. Regional Golf Marketing Arm for
St. Augustine, Ponte Vedra & The
Beaches VCB
For $172,000 investment – St. Johns County gets benefit of
$1.5 million golf marketing program this year alone
8.72x’s the buying power

4. Leisure Golf Travel Impact
St. Johns County 2011
TOTAL HOTEL IMPACT
| # Of rooms x Avg. Room Rate |
|22,970 x $100.78|
||
|= |
$2,314,916
TOTAL LEISURE GOLF IMPACT

5. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

6. Digital Marketing Campaign

8. Email Marketing
November

9. Print Applications
Co-Op
Promotio

10. Visit Florida's Golf Publication

11. Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries

12. International Efforts

13. THE PLAYERS TV Spot
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Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market

14. Benefits of Regional Approach
Pooling resources to broaden reach
Pooling golf attributes from region to drive interest and
engagement
Drive traffic directly to partners to drive room nights,
travel rounds and instruction

15. In Closing
St. Johns County benefits from a $1.5 million annual campaign with a
$172,000 investment.
St. Johns County had a 12.5 time return in lodging revenue.
Continually working with SAPVB VCB on growing leisure golf tourism.