IDC presentation Security session, Cisco Live Cancun 2014

1. The Third Platform and a Security Perspective
Cisco Live
Carlo Dávila. IDC Program Manager Security Appliances
November, 2014

2. IDC is a provider of market intelligence, advisory and events services for the Latin American ICT industry. We provide accurate data and unbiased influence for ICT buying and selling decisions.
50
years of experience in ICT market research
1,000+
analysts within a global information network
90+
countries covered around the world

3. Security Solutions...

4. IDC definition: Security Solutions.
Security Solutions are intended to improve the safety of a network (private or public), the access and the management of the information.
Security Solutions can be delivered on four platforms.
Security Solutions
Software Licenses
Security Appliances
Virtualized Security
Software as a Service (SaaS)

5. Firewall
Web Security
Messaging Security
Active
UTM
Mixed
IPS
Preventive
IDS
Passive
IDC definition: Security Functions.

6. VPN
IDC definition: Security Functions.

7. The Third Platform: A Security Perspective
Copyright 2014 IDC

8. Copyright 2014 IDC
Source: IDC
Security is around of the 4 pillars from the Third Platform…

9. … and its impacting in a new wave of core technologies.
Copyright 2014 IDC
Source: IDC

10. So far, investment in Security is becoming more proactive…
10
Q: In the next twelve months, which of the following will be the top IT initiatives at your organization? (Multiple Answer)
2014
2013
and IDC Latin America IT Investment Trends January 2013
Latin America n=592
3%
2%
3%
9%
9%
7%
9%
17%
24%
14%
15%
37%
29%
43%
1%
3%
2%
2%
6%
5%
5%
13%
14%
10%
6%
32%
24%
40%
Application portfolio consolidation/rationalization
Others
Big data/Business intelligence and analytics
Social Business
Smart technologies
Business Process Management
Database consolidation
Cloud Computing
ERP consolidation
Unified Communications
Data Center Outsourcing
Security
Mobility
Infrastructure Consolidation/Virtualization
Source: IDC Latin America IT Investment Trends January 2014
Latin America n=457

11. SCM US$ 64
Firewall US$ 83
IDS US$ 4
IPS US$ 59
UTM US$ 165
VPN US$ 21
-3.0%
-1.0%
1.0%
3.0%
5.0%
7.0%
9.0%
11.0%
13.0%
15.0%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
… as the market dynamic reflects in Latin America Market
11
Total Security Appliances market CAGR 14-18: 7.3%
Total Security Appliances Market growth 1H14-1H13: 22.2%
41.7%
16.2%
14.9%
20.8%
5.3%
1.0%
Size of the bubble = 2014 Estimated Revenue
Source: IDC Latin America Security Appliances Tracker, 2Q2014
Security Appliances Market in Latin America Forecast: US$M 396.14, 6.6% Δ | 14-13 (*)
VPN
IDS
Firewall
Growth
2014
10.5%
8.0%
9.0%
-0.2%
-1.7%
-2.6%
Growth 1H14-1H13
CARG 2014-2018
UTM
SCM
IPS
Share by Functional 2014
(*) Vendor Revenue

12. And Cisco managed to achieve the leadership in the region during 2014H1…
2014H1 Market Value: US$ 213.88M
Latam Market Share 25.4%
1
Source: IDC Latin America Security Appliances Tracker, 2Q2014

13. …as the leader in all countries in the
region.
Country
Cisco Market
Share
Argentina 32.7%
Brazil 27.1%
Chile 35.0%
Colombia 24.0%
Mexico 26.5%
Peru 26.7%
Venezuela 54.1%
2014H1 Market
Value: US$
213.88M
1
Source: IDC Latin America Security Appliances Tracker, 2Q2014

14. And the market continues to grow, evolution of malware is driving it
-6.0%
-3.0%
0.0%
3.0%
6.0%
9.0%
12.0%
15.0%
2014
2015
2016
2017
2018
Latam Forecast – Vendor Revenue Growth
SCM
Firewall
IDS
IPS
UTM
VPN
TOTAL
14
Source: IDC Latin America Security Appliances Tracker, 2Q2014

15. In short: Market Drivers
Policies and Compliance
Government Regulations
Digital Agendas
Advanced Persistant Threats
Advanced Evasion Techniques
Non-Signature Attacks

16. Thanks!
16
Carlo Davila
Senior Analyst, Latin America
Security Appliances Program Manager
cdavila@idc.com