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Game Lynch
Alex Nichiporchik
- Combat Sector

Anastasios Katopodis
- Earn to Die

Philipp Döschl
- Bob’s Dementia

Eran Orlev
- Sheep Happens

George Zarkua
- Heroes of the Sword
Combat Sector
Starting the game, yay!

Monetization – renting weapons, upgrades, roulette
wheels?
Only 3 game modes?
• Deathmatch
• Team Deathmatch
• Domination (aka Point Capture)

This has be done before. Lots of times! Throw something
interesting my way.
No tactical gameplay, just grinding
• Combat Sector has aim-assist
• Your basic gameplay is hiding behind cover while

reloading, repeat
• Where are the grenades???
Spice it up and make it more accessible
• Add different style weapons, just shotguns and

flamethrowers aren’t enough
• Don’t try to monetize me until I’m addicted, guide me
through the menus. This _is_ a browser game!
• Reimagine your UI design
Earn to Die
EARN TO DIE LYNCH
• Game icon is pretty boring for such an epic game
• Name is not very memorable
EARN TO DIE LYNCH
–

First purchase 20$ out of 25$ I had before even trying the track

–

In shop use X symbol instead of OK to close without choosing

–

Cancelling a purchase can be easily missed and first it felt like I
did not have the option
EARN TO DIE LYNCH
–

Once I got to play literally in less than 10sec I was out
of fuel which ruined the fun

–

Not a good idea to have fuel as a restriction cause it
limits the fun of playing

–

Cash warning when restarting for the first time not
necessary

–

In the beginning you spend more time in the garage
than you do playing

–

Level design is bad since with half tank I got as far as
with a full tank and a better engine

–

Why am I not allowed to do and IAP to speed up my
game?
EARN TO DIE LYNCH
–

I found little to no use of the physics buttons
EARN TO DIE LYNCH
• Personally I'd prefer this as an endless track game where

monetization is based a bit more on and a bit less on
purchasing equipment
• Try out Hill Climb Racing for a good example of how to
construct monetization in this type of a game
Bob’s Dementia
Game Presentation
- Hideous visuals (please get an artist to draw the art)
- Why "Bob's Dementia"? Where's the link between the name and the Game?
- No emotional bond to the character
- Game icon:
Game Presentation
- WHERE'S THE AUDIO!??!?
Gameplay
- What's the story of the game? No intro, no communication with the player, etc...
- What's the level objective?
- Run through level, kill the ever same enemies...
- Unclear on-screen infos
- One level after another -> senseless level crawling
Gameplay
Lame drops:
Core loop
find the key

start level

upgrade

get back to
the exit
summary
Upgrades....
- never enough money to buy them....
Gameplay

he game is soooo repetitive. Only thing that changes are the backgrounds:

-> Enemies, drops, traps, obstacles, EVERYTHING ELSE stays the same!! WTF!? O_o
And a couple of other things to finish....

- Is this game finished or already released?
- Motivate the player: LEVEL UPs are not well communicated. what do i get for it? 
- No secrets to discover, no branches, no alternatives (even when finding 2 keys)
- No increasing challenges, no learning curve, no rising difficulty
- Where's the tutorial or explanations?
- Perma death? Come ooooooon..... =/
- Randomly generated levels DON'T work!
- How about a shop to buy items?
- Maybe rename it to "Bob's Torture".... or "Philipp's Torture" ;)
Sheep Happens
The Basics
• Endless 2D runner
• Jump / Glide / Ride / Fight
• What’s your goal?
Core
• Main Character motion and

control
• Obstacles and Physics
Polish
• Lack of / Repetitive content
Game World / Orientation
• Overwhelming Art (App Icon)
• What’s the theme / story?
• No sense of control
• Changing Controls
Monetization
• What’s driving me to move forward? Or to customize

him?
• Social elements are not working properly
Heroes of the Sword
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Start the vote!

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Game lynch Kyiv 2013

  • 2. Alex Nichiporchik - Combat Sector Anastasios Katopodis - Earn to Die Philipp Döschl - Bob’s Dementia Eran Orlev - Sheep Happens George Zarkua - Heroes of the Sword
  • 5.
  • 6. Monetization – renting weapons, upgrades, roulette wheels?
  • 7. Only 3 game modes? • Deathmatch • Team Deathmatch • Domination (aka Point Capture) This has be done before. Lots of times! Throw something interesting my way.
  • 8. No tactical gameplay, just grinding • Combat Sector has aim-assist • Your basic gameplay is hiding behind cover while reloading, repeat • Where are the grenades???
  • 9. Spice it up and make it more accessible • Add different style weapons, just shotguns and flamethrowers aren’t enough • Don’t try to monetize me until I’m addicted, guide me through the menus. This _is_ a browser game! • Reimagine your UI design
  • 11. EARN TO DIE LYNCH • Game icon is pretty boring for such an epic game • Name is not very memorable
  • 12. EARN TO DIE LYNCH – First purchase 20$ out of 25$ I had before even trying the track – In shop use X symbol instead of OK to close without choosing – Cancelling a purchase can be easily missed and first it felt like I did not have the option
  • 13. EARN TO DIE LYNCH – Once I got to play literally in less than 10sec I was out of fuel which ruined the fun – Not a good idea to have fuel as a restriction cause it limits the fun of playing – Cash warning when restarting for the first time not necessary – In the beginning you spend more time in the garage than you do playing – Level design is bad since with half tank I got as far as with a full tank and a better engine – Why am I not allowed to do and IAP to speed up my game?
  • 14. EARN TO DIE LYNCH – I found little to no use of the physics buttons
  • 15. EARN TO DIE LYNCH • Personally I'd prefer this as an endless track game where monetization is based a bit more on and a bit less on purchasing equipment • Try out Hill Climb Racing for a good example of how to construct monetization in this type of a game
  • 17. Game Presentation - Hideous visuals (please get an artist to draw the art) - Why "Bob's Dementia"? Where's the link between the name and the Game? - No emotional bond to the character - Game icon:
  • 18. Game Presentation - WHERE'S THE AUDIO!??!?
  • 19. Gameplay - What's the story of the game? No intro, no communication with the player, etc... - What's the level objective? - Run through level, kill the ever same enemies... - Unclear on-screen infos - One level after another -> senseless level crawling
  • 21. Core loop find the key start level upgrade get back to the exit summary
  • 22. Upgrades.... - never enough money to buy them....
  • 23. Gameplay he game is soooo repetitive. Only thing that changes are the backgrounds: -> Enemies, drops, traps, obstacles, EVERYTHING ELSE stays the same!! WTF!? O_o
  • 24. And a couple of other things to finish.... - Is this game finished or already released? - Motivate the player: LEVEL UPs are not well communicated. what do i get for it?  - No secrets to discover, no branches, no alternatives (even when finding 2 keys) - No increasing challenges, no learning curve, no rising difficulty - Where's the tutorial or explanations? - Perma death? Come ooooooon..... =/ - Randomly generated levels DON'T work! - How about a shop to buy items? - Maybe rename it to "Bob's Torture".... or "Philipp's Torture" ;)
  • 26. The Basics • Endless 2D runner • Jump / Glide / Ride / Fight • What’s your goal?
  • 27. Core • Main Character motion and control • Obstacles and Physics Polish • Lack of / Repetitive content
  • 28. Game World / Orientation • Overwhelming Art (App Icon) • What’s the theme / story? • No sense of control • Changing Controls
  • 29. Monetization • What’s driving me to move forward? Or to customize him? • Social elements are not working properly
  • 30. Heroes of the Sword
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  • 40. Click to edit Master text styles Second level Third level Fourth level Fifth level
  • 41.