This document discusses various monetization strategies for games, including premium advertisements, rewarded ads, in-app purchases, subscriptions, and psychological factors. It provides examples from Imperia Online of using in-game currency, daily events and offers, items/collectibles, research time reductions, and alliance subscriptions. It emphasizes introducing monetization early, having a variety of payment options, leveraging emotions, taking care of paying players, and fine-tuning offers based on player data analysis.

1. Monetization, Growth & How To
Make Your Game From Zero To
Hero
From Player To Payer

2. Established in 2005
60MM Players
28 Game Portfolio
Focus on MMO
Team of 90
professionals
Part of Stillfront
Live Operations Hub
Web & Mobile

3. Overview
2
1
3
4
Categories
Imperia Online Methods
Phycological Factors
Fine Tuning

4. Premiums Advertisement
● Banners
● Interstitials
● Videos
● Playables

5. Rewarded Monetization
● Video ads
● Action
- Installs
- Referrals/Challenges
- Ratings
Subscriptions
Not a direct subscription to a game but a
subscription to gaming-related services.
30% of revenue

6. In App Purchases
● Virtual currencies
● Packs
● Goods (skins, inventory)
● Exclusive content/offers
● Discounts
● Holiday Content (all of the above)
Tip: The key to a great monetization is to identify the important facts and then analyse
them

7. Methods We Use In Our Games
In-Game Currency
First introduced in the
tutorial
Tip: Spending virtual currency is less painful and also leads
to increased retention
Tip: Micropayments become a habit

8. IAPs
Daily Events and Offers
Introduces the player to
rewards and other perks
Tip: The earlier the introduction of the main monetization method the
better
50% of the virtual
currency is spent
on event chests

9. IAPs
Items/collectables
Used for boosting
performance
Can be improved directly
or indirectly by spending
in-game curreny
55% of all diamonds are
spent on obtaining and
levelling-up cards, the rest
are distributed between 3
other ways

10. IAPs
Research Time
Speeds up game
progression
Tip: Time is relative

11. IAPs
Premium
50%of the payers buy the
premium offer
Reduces the time needed to tend over the empire

12. Subscriptions
Alliance Subscription
Singular/collective
bonuses
Training
Tip: Having a wide variety of payment options will only have a positive
impact
Nearly 1/3 of the payers have an Alliance
subscription

13. Psychological Factors
Impulse
Purchases
Flow
Theory
Emotions
- Curiosity
- Comfort
- Ambition
- Impatience
Tip: Every component of the game should be designed trigger an emotion

14. 3. Take care of your payers
• Generosity
• High Rollers
Fine Tuning
Tip: Each purchase must have a positive impact that is felt by the player
How to fine tune each
reward/offer/method?
1. Find out everything about
your players
• Sort, segment &
analyse the data 🐋
2. Fixing offer
• Variety
• Increasing rewards
• Irrational Package
Offers

15. Vasil
Gospodinov
Marketing & Business Development Manager
Email: vasil.gospodinov@imperiaonline.org
Tel: +359889757097
Web: https://imperiaonline.bg/
Questions?