New & updated B2B automotive market analytics and market size in the Benelux region!

1. Fleet Profile
Breda, The Netherlands, 2014
Analytics

2. Market size – Dutch Market
Dutch Car and LCV Market
Data based on “RAI i.c.w. RDC” 31-12-2012
Total Cars LCV
Own funding 584.170 291.048 293.122
Leased 695.737 570.106 125.631
Automotive professionals 458.463 392.654 65.809
Private 7.309.708 6.888.579 421.129
Total Dutch Market 9.048.078 8.142.387 905.691
Total B2B 1.738.370 1.253.808 484.562
Total Addressable B2B 1.279.907 861.154 418.753
Total Addressable B2B:
All vehicles in the end user “Business market”. Therefore excluded are all private owned vehicles and all
vehicles owned by automotive professionals such as dealers, rental companies and importers.

3. Market size – Business Cars and LCV’s
All Cars and LCV's
9.048.078 (100%)
Private
7.309.708 (80,8%)
B2B
1.738.370 (19,2%)
Automotive Professionals
458.463 (26,4%)
Adressable B2B
1.279.907 (73,6%)
Own funding
584.170 (45,6%)
Leased
695.737 (54,4%)
Data based on “RAI i.c.w. RDC” 31-12-2012

4. Market size – Business Cars
All Cars
8.142.387 (100%)
Private
6.888.579 (80,8%)
B2B
1.253.808 (19,2%)
Automotive Professionals
392.654 (26,4%)
Adressable B2B
861.154 (73,6%)
Own funding
291.048 (45,6%)
Leased
570.106 (54,4%)
Data based on “RAI i.c.w. RDC” 31-12-2012

5.  Fleet Profile represents:
 3.0 million employees
 > 435.000 vehicles
 > 65,000 decision makers
Fleet Profile Nederland:
Locations 17,000
Organizations 14,000
Total Dutch Market vs Fleet Profile Database

6. Fleet Profile segmentation (Benelux)
 Benelux: 28.500 sites
 Fleet Profile Database represents:
 4.5 million employees
 950.000 Total Fleet (VEHICLES)
 668.750 CAR’s
 166.500 LCV’s

7.  The illustration shows the average number of vehicles found on the sites interviewed for the Fleet Profile database. It contains
both company owned and leased vehicles (vehicles = cars + lcv + trucks)
Market size – Average Fleet

8.  The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through
operational lease and vehicles through financial lease.
Funding Methods

9.  The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through
operational lease and vehicles through financial lease.
Funding Methods

10. Car Policy

11. Brand Penetration (No shares)

12. Brand Penetration (No shares)

13. Brand Penetration (No shares)

14.  Above illustration focuses on the three most deployed lease companies in the Netherlands. The illustration depicts the
percentage of sites per segment (in this case total fleet size) with vehicles from Athlon, Leaseplan and Alphabet Lease.
TOP 3 Dutch Lease companies

15.  Above illustration focuses on the three most deployed lease companies in Belgium. The illustration depicts the percentage of
sites per segment (in this case total fleet size) with vehicles from KBC, Alphabet Lease and Leaseplan.
TOP 3 Belgium Lease companies