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Value of Global Diversification. Case study presentation.
2. Agenda
Euro StrategyAfrican Strategy LA StrategyOpportunity Alt. Strategies Appendices
Criteria for Region / Country
Selection
Strategy & Entry
Egypt
Strategy & Entry
Czech Republic
Strategy & Entry
Chile
Value-Added
Strategies
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3. North Africa Decision Criteria
Egypt
Tunisia
Morocco
Senegal
Finances
(35%)
Unfavorable Favorable
TOTAL
.5880
People
(30%)
Business Env.
(35%)
.5500
.5500
.5060
Opportunity LA StrategyEuro StrategyAfrican
Strategy
Alt. Strategies Appendices
Within North Africa, Egypt has the greatest potential
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4. Why not Webhelp?
Opportunity African Strategy LA Strategy
Euro
Strategy
Alt. Strategies Appendices
118 MILLION
•Requires too much capital
•Different core competencies
•Quantity vs. Quality
Webhelp would force vCustomer to take on debt
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5. Czech Expansion Model
VALUE
ECONOMIC
OPPORTUNITY
FOR RETURNS
RISK
High
Low
HighLow
Acquisition
Joint Venture
Wholly Owned
Subsidiary
Czech
Republic
Opportunity African Strategy LA Strategy
Euro
Strategy
Alt. Strategies Appendices
Wholly Owned Subsidiary is best viable option due to rising costs
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6. Ease of Doing
Business
Skilled Labor
Chilean Opportunity
Opportunity African Strategy Euro Strategy LA Strategy Alt. Strategies Appendices
Language Skills
VALUE
Spanish population to serve
USA and Latin America
Chilean government
promoting bilingualism
57 Free Trade Agreements
Transparency Index: 20/163
Reliable Infrastructure
43% College Attendance
Earn pay premium over other
South American countries
Chile is an open door with an untapped market
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7. Timeline
Opportunity African, Euro, LA Strategy Timeline Alt. Strategies Appendices
2007 2008 2010 2013 2015
Value Added
Services
Egypt
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8. Additional Services
Manufacturing
Opportunity African Strategy Euro Strategy Alt. StrategiesLA Strategy Appendices
Grow BPO services through…
Growing
BPO Market
Verticals /
BPO Market
Human
Resources
Seat
Utilization
Diversification of client
base across regions
throughout each service
type
Add bilingual recruiter,
decrease English speaking
workers, global recruiting
Diversification of client
base across regions
throughout each service
type
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9. Jennifer Gallardo
v Customer
Sheena Burke Jennifer Gallardo Matt Sotelo Suzy Ryoo
Building Global Value
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10. Global ITeS-BPO Services Market 2006
North America
Western Europe
Asia Pacific
Source: BPO India
African Strategy LA Strategy Alt. Strategies
Appendices
Euro StrategyOpportunity
Index
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11. SWOT Analysis
STRENGTHS
•100% Customer retention
•Fast growth
•Technical support
•Low infrastructure
•High quality
•Customized solutions
THREATS
•Expansion of competition
•Growing too fast
•India market growth slowing
•Lack of skilled workers
WEAKNESSES
•Smaller company
•Unwilling to take on debt
•Multi-lingual needs
OPPORTUNITIES
•Eastern Europe estimated to
triple from 2005 to 2008
•BPO market
•Health care sector
•Resources to expand
•Lower cost with expansion
African Strategy LA Strategy Alt. Strategies
Appendices
Euro StrategyOpportunity
Index
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12. Agent Positions Annual Growth- Egypt
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
2004 2005 2006 2007 2008 2009
Years
AnnualGrowthPercentage
Source: Datamonitor
African Strategy LA Strategy Alt. Strategies
Appendices
Euro StrategyOpportunity
Index
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13. Future Users of Offshore Outsourcing
Source: Gartner
0% 20% 40% 60% 80% 100%
Manufacturing
Government
Financial Services
All Respondents
High
Moderate
Low
None
African Strategy LA Strategy Alt. Strategies
Appendices
Euro StrategyOpportunity
Index
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14. Central & Western Europe Index
Source: ATKearney Global Services Location Index 2007
2 2.5 3 3.5 4 4.5 5 5.5 6 6.5 7
Ukraine
Romania
Hungary
Latvia
Estonia
Czech Republic
Financial
Attractiveness
People Skills &
Availability
Business
Environment
African Strategy LA Strategy Alt. Strategies
Appendices
Euro StrategyOpportunity
Index
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15. Exit Strategy
Opportunity African Strategy LA Strategy Alt. Strategies Appendices
Appendices
Euro Strategy
Index
Insufficient Demand
Scale Back
Number of Agents
Concentrate on
Current Customers
Target Additional
Regions to Service
Unreasonable Rise
In Costs
Liquidate Assets
Scale Back
Number of Agents
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16. Verticals
ManufacturingFinance
•Key for health care
industry
•Biggest user of
outsourcing services
•Banking industry
double from 2003-
2008
Manufacturing
•17.6% current
revenue of
competitors
•Growing market
•High revenue from
scope of services
•Grow BPO market
•Profit potential
•Focus on Finance and Manufacturing markets
Opportunity African Strategy Euro Strategy Alt. StrategiesLA Strategy Appendices
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