This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/business-analytics-primer-1565 BENEFITS OF DOCUMENT 1. Introductory coverage of what 2. Outline of industries, markets and contexts of use of each type of analytics 3. Short guidance into the pathway of implementing and deploying analytics DOCUMENT DESCRIPTION Concise introduction to descriptive, predictive and prescriptive analytics. Also includes brief coverage of analytics applications to demand chains and supply chains, namely Digital Marketing Analytics and Supply Chain Optimization, respectively.

1. Primer on Business Analytics
Concise introduction to descriptive, predictive and
prescriptive analytics
This document and more can be downloaded here: http://flevy.com/seller/tangentmgmt

2. What is Business Analytics?
Business Analytics (BA) is the organization and management
of modelling and analysis of data and information on the
business that helps planning and decision-making executives
and staff in their respective functions, processes and/or
projects.
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3. Descriptive Analytics: WHERE/WHEN
DA is deployed and used in industries and businesses where proper
business planning and decision-making requires analysis of
multidimensional data, incl.
• retail chains,
• distribution companies,
• electronic commerce,
• multi-line and geographically expanded businesses,
• banks and financial services,
• many others.
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4. Descriptive Analytics: vendors
• IBM Cognos: http://www-01.ibm.com/software/analytics/cognos/
• QlikView: www.qlik.com
• Tableau: www.tableau.com
• KNIME: www.knime.org (includes data-mining functionality)
• Birst: www.birst.com
• Spago BI: www.spagobi.org
• Pentaho: www.pentaho.com
• Microstratgy: www.microstrategy.com
• TIBCO Jaspersoft: www.jaspersoft.com
• Lavastorm: www.lavastorm.com (includes data-mining functionality)
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5. Predictive Analytics: WHY/WHEN
Typical applications
• market analytics and segmentation /clustering, prototyping/profiling/,
• marketing analytics, uplift modelling, positioning, merchandizing ու
campaign/promotion planning,
• sales analytics and analytical CRM,
• marketing mix modelling,
• product line rationalization /analysis of complementarities and
cannibalizations/,
• market basket analysis/affinity analysis, sequence mining, royalty
programs,
• text mining and analytics,
• sentiment analysis,
• etc.
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6. Predictive Analytics: vendors
• IBM SPSS Modeller: http://www-
01.ibm.com/software/analytics/spss/products/modeler/
• Grapheur: www.lionoso.org (also features interactive BI, as well as offers
prescriptive analytics/intelligent optimization functionality)
• RapidMiner: www.rapidminer.com (both open-source and proprietary)
• Orange: orange.biolab.si (open-source)
• BigML: www.bigml.com (online)
• Alteryx: www.alteryx.com
• Angoss: www.angoss.com
• SAS: www.sas.com (broad line)
• SAP: www.sap.com (broad line)
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7. Prescriptive Analytics: WHERE/WHEN,
continued
Markets
• oil and gas (upstream energy),
• supply chain management in manufacturing, distribution, logistics, transportation
companies
• similar business units and departments of other companies
• process/non-discrete manufacturing (chemicals, FMCG/CPG, building materials, pharma,
etc.)
• e-commerce demand chains /digital marketing/,
• S&OP/IBP,
• value chain integrated with finance,
• health sector,
• etc.
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8. Prescriptive Analytics: vendors
• IBM ILOG CPLEX: http://www-03.ibm.com/software/products/en/category/prescriptive-
analytics (back-end programming IDE)
• Llamasoft: www.llamasoft.com (comprehensively focused on supply chain optimization,
incl. SC design, SC planning and SC operations/execution)
• RiverLogic: www.riverlogic.com (excellent features for S&OP/IBP analytic support, as well
some verticals, e.g. health care, process manufacturing)
• Ayata: www.ayata.com (covering also unstructured data/Big Data)
• ACT – Operations Research: www.act-operationsresearch.com (covering virtually all
aspects of supply chain optimization, but with black-box implementation approach, also
strong in the simulation part)
• Analytica decision software: www.lumina.com (great decision analysis software, has an
Optimizer edition supporting linea, quadratic, mixed integer and non-linear optimization)
• NG Data: www.ngdata.com
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9. Digital Marketing Optimization: example – IBM Digital
Analytics/Digital Marketing Optimization Suite
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10. Adaptive Procurement and Supply Chain Optimization
(deterministic/optimization): example - LLamasoft
LogicTools LogicNet Plus XE
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11. TANGENT Management
www.tangentmanagement.net
TANGENT Management is a decision consultancy offering advice on and solutions for
• strategy execution and deployment
• sustained organic growth and development
• continuous improvement and change management
• innovation governance and decision-making
TANGENT was founded by Hayk Antonyan, an economist and consultant of over 15+ years. Mr. Antonyan has a
background in decision intelligence, complexity, and knowledge-based systems.This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/business-analytics-primer-1565

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