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Your business planning needs to be straightforward, concise and clear to all people involved in your business.
With this document you will be able to understand your business better and start jotting down the key elements of your business.
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SME Business Plan Starter
1. 1
(logo)
Your business name
Business Plan
Updated May 2014
Purpose and Vision
Purpose
Xyz limited exists to … (the reason your organisation exists)
Mission statement
XYZ’s mission is to. (This is how you go about what you do e.g. our mission is to
improve people’s lives through ABC service and something else service or
products…)
Vision
(This is what you want to be seen as from owners and customers point of view e.g To
be at the forefront of … )
Values
(A list of values 4-6 bullet points
e.g
“We value people first and that the reason for doing business is to help people.“
“We value honesty and integrity with all our business dealings”)
Objectives
• (a list of objectives –see example business plan)
• (Objectives are outcomes we want to achieve within the next 12 months and
are usually tangible depending on the business type e.g. we want to to grow
our customer base by 20%)
2. 1
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