The document discusses Flexera Software's Application Discovery and Normalization Services. The service helps enterprises build a definitive master list of applications to streamline Windows migrations, adoption of systems management solutions like Configuration Manager 2012, and application virtualization efforts. Flexera consultants analyze application inventories to identify redundancies and obsolete versions, normalize the data, and deliver a final consolidated application list to help customers efficiently manage their application portfolio.

1. In recent years, enterprises such as yours have
experienced enormous growth in the number
of business applications that must be managed
efficiently and made readily available to users.
The job is complicated by an increasing number
of users, a diversity of application types and,
in many organizations, multiple versions of
each application.
If you’re now facing a migration to Windows 7 or
8, adopting System Center Configuration Manager
2012 or launching a desktop and/or associated
application virtualization project, it’s more important
than ever to get a handle on your application
portfolio. The success of any of these undertakings
depends on your ability to:
• Identify the applications in your environment
• Understand which applications are used
on a regular basis
• Identify opportunities to consolidate
application versions, such as Adobe Reader 8,
9 and 10
• Reduce redundant software capabilities,
such as Winzip and 7Zip
Flexera Software’s Application Discovery and
Normalization Services offering is geared toward
helping you achieve these critical goals. With the
help of our expert consultants, you can build a
definitive master list of applications that becomes
the focus of Windows and systems management
solution migrations as well as application
virtualization efforts.
Application Discovery and Normalization
Services Highlights
The Application Discovery and Normalization
engagement is led by a senior or principal
Flexera Software consultant who is well versed
in Windows migrations, adoption of new
system management solutions and application
virtualization. The engagement entails a brief
requirements gathering session to help determine
the breadth of the project, including the number
of applications, existing application repositories
and physical locations, as well as the scope of
the overall effort.
The engagement then moves into the formal
data gathering, analysis and master portfolio
list build-out phases. The end result of the
engagement is a definitive master application
list that has been fully rationalized and that
positions IT to successfully migrate to Windows 7
or 8, adopt System Center Configuration
Manager 2012 or meet enterprise goals for
application virtualization.
Flexera Software Application Discovery and
Normalization Services is part of Flexera Software’s
Customer Value Methodology which focuses on
customer value and business outcomes over the
entire lifecycle (figure 1). Managing application
usage across the software lifecycle is important to
ensure your ability to maximize value with high-
value solutions that have been built out over the
years with successful customer deployments. This
methodology uses the Flexera Software Application
Usage Management (AUM) Success Framework
(figure 2). The Success Framework leverages industry
best practices to understand organizational maturity
and possible gaps.
DATASHEET
Flexera Software Application Discovery
and Normalization Services
Building a Definitive Master Application List to Drive Successful Windows Migrations,
Systems Management Solution Migrations and Application Virtualization
Benefits to the Client:
• Development of a
master application
list for more efficient
management of
applications
• Ability to complete
Window XP to
Windows 7 or
8 migration by
Microsoft’s end-of-
support date for XP
• Proper framing out and
planning of application
certifications and
related remediation
efforts towards a
Windows 8 migration
• Removal of
redundant, obsolete
applications from
systems management
application repositories
before migration to
System Center 2012,
slashing storage
requirements while
simplifying migration
• Easier identification
of applications that
are compatible with
current application
virtualization
technologies

2. Figure 1: Flexera Software’s Customer Value Methodology
Figure 2: Flexera Software’s Application Usage Management (AUM) Success Framework
Planning
• Virtualization/Cloud/VDI
• Transformations (e.g. OS, SaaS)
• BYOD / BYOL Strategies
Processes Systems
• Cradle to Grave SW HW Mgmt
• Packaging and Delivery
• Centralized Asset Management
• ITSM Process Alignment
Procurement Approach
• Sourcing Strategy
• Total Spend Leverage
• Centralized vs Decentralized
• Alignment w/SW Consumption
Proactive Supplier Management
• Fact Based Negotiation Strategy
• Contract Lifecycle Management
Compliance Management
• Entitlement Based Reconciliation
• License Position Remediation
• MA / Divestitures
Sustained Optimization
• Usage / Entitlement Based
License Optimization
• Self-service SW Request, Approval, Fulfillment
• Standard Software Catalog
Consumption
Strategy
Application
Management
Procurement
Supplier
Model
Compliance
Optimization
Enterprise IT Initiatives
(Desktop/Server)
Reduce Costs
Application Usage Management (AUM) Across the Entire Lifecycle
Decrease Risk Increase Operational
Efficiences
Entitlement Management
Compliance Strategy
Supplier Management
Application Hardware
Lifecycle Management
Application Procurement
Strategy
Customer
Value
1. Ide
ntify
Opt
imize
4.Me
asure
Val
idate
2. D
efine
Del
iver
3.De
sign

3. Application Discovery and Normalization Services
Objectives
The Application Discovery and Normalization engagement has several key objectives:
• To accelerate through simplification your migration to Window 7 or Windows 8
• To help you manage and simplify System Center Configuration Manager 2012 infrastructure upgrades or migrations
• To create a consolidated master list to streamline ongoing management of your application portfolio
• To simplify application virtualization technology adoption efforts for more efficient management
Delivery Approach
This interactive engagement integrates:
• An information gathering and identification phase during which list(s) of installed applications within the customer
environment are collected for analysis
• A normalization analysis of the application inventory to identify redundancies and obsolete versions for possible
consolidation or retirement; the resulting list is vetted against Flexera Software’s extensive Application Recognition Library
• A final analysis of the normalized list to identify certified platforms and upgradeable versions
• Delivery of the final compiled and normalized master application list to the customer
Timeline
An Application Discovery and Normalization engagement is typically a two-week engagement when existing software inventory
sources are complete and easily accessible. Flexera Software consultants schedule a project scoping call to fully map out the
work effort and identify the players involved, enabling them to develop a time frame.
Deliverables
• The final normalized master application list in Excel format with extensive information for each software title identified
• Related support documentation
Related Offerings
Flexera Software offers additional application readiness engagements to help enterprises address the strategic objectives of the
enterprise. Our experts work with clients to ensure the success of such projects as enterprise app stores, desktop transformation,
migration to Windows 7 and 8, virtualization, cloud computing and day-to-day application packaging operations. Separate or
extended services offerings are available for:
• Application Rationalization
• Windows 7/8 Application Compatibility
• Application Packaging Factory Blueprint
• Application Virtualization
• Operating System Deployment Acceleration
• App Portal Implementation

4. Flexera Software LLC
(Global Headquarters):
+1 800-809-5659
United Kingdom (Europe,
Middle East Headquarters):
+44 870-871-1111
+44 870-873-6300
Australia (Asia,
Pacific Headquarters):
+61 3-9895-2000
Beijing, China:
+86 10-6510-1566
For more office locations visit:
www.flexerasoftware.com
Copyright © 2013 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
FX_SD_AS_Normalization_Nov13
Flexera Software Consulting
Flexera Software Global Consulting Services helps you
accelerate and increase the value you receive from your
investments in Flexera Software solutions. Our consultants
have deep subject matter expertise and use proven
methodologies to speed deployment and bring your staff up
to speed so they can manage your Flexera Software solutions
effectively. For more information on how our service offerings
can help you maximize return on your software investment,
visit www.flexerasoftware.com/services/consulting or
contact your Flexera Software representative.
About Flexera Software
Flexera Software is the leading provider of strategic
solutions for Application Usage Management; solutions
delivering continuous compliance, optimized usage and
maximized value to application producers and their
customers. Flexera Software is trusted by more than
80,000 customers that depend on our comprehensive
solutions-from installation and licensing, entitlement and
compliance management to application readiness and
software license optimization-to strategically manage
application usage and achieve breakthrough results
realized only through the systems-level approach we
provide. For more information, please go to:
www.flexerasoftware.com