Fx sd ecm-system-design_sept12

1. Software companies and intelligent device
manufacturers often have homegrown licensing,
entitlement management and delivery solutions that
become increasingly difficult to maintain or older
systems that do not meet the needs and requirements
of today’s dynamic environment.
Introduction of new licensing, entitlement
management and delivery technology can be
difficult; especially when integrating with back
office systems. Plus, at many organizations, product
teams are typically staffed only to the point of
producing core functionality and not for extensive
licensing development
Flexera Software Global Consulting Services has
extensive experience helping organizations design
state-of-the-art licensing solutions. The System Design
engagement empowers organizations to create a
blueprint for their licensing system solutions.
How System Design Works
System Design is a weeklong series of discovery
workshops, followed by a three- to four- week
design cycle. The workshops, which include
requirement gathering and use-case analysis that
will define the resultant solution, are conducted
with customer stakeholders and organized in a
top-down fashion to gather business, product,
back-office and technical requirements as well as
prospect-to-support use cases.
During the design cycle, a Flexera Software
consultant leads the organization through the
process of creating, reviewing and revising solution
requirements and design specifications. These
requirements and specifications will be used as the
basis for the building, testing and deployment of the
final licensing, entitlement management and delivery
solution. The final licensing solution is designed to
be integrated into customer products and interfaced
into customer office systems, including client-side,
server and entitlement system interfaces.
The result of the discovery and design sessions is
a blueprint for the license, entitlement management
and delivery solution that includes technical
requirements, use case analysis, gaps and a
high-level design.
System Design is part the Design phase of Flexera
Software’s High Output Entitlement Management
Deployment Methodology (figure 1) to deploy
high-value solutions in the shortest amount of time.
This methodology uses the Flexera Software Success
Framework (figure 2).
DATASHEET
System Design
Improving Business Growth, Operational Efficiency and the Customer Experience
Figure 1: Flexera Software’s High Output Entitlement Management Deployment Methodology
Education
& Assess
Policy Operational
Model
Evaluate
& Plan
Design Build, Test,
Deploy
2 Weeks
Go Live
8-10 Months
3 Months
• Assessment Report
• Context Setting
• Policies
• Operational Model (Use Case Catalog)
• Reference Architecture
Benefits of
System Design:
• Proven methodology:
Our process for
discovering your
requirements and
use cases has been
honed with years
of experience and
used successfully with
a wide variety of
customers
• Faster Time-to-Market:
Any licensing solution
is complex. By
leveraging our years
of experience we
can save you costly
trial-and-error time
involved in coming up
with the right solution
on your own.
• Better Deployment: Our
subject-matter experts
can supplement your
team during the critical
early phases when so
much data is being
brought together

2. System Design
Objectives
There are three objectives to System Design:
• Gather business and technical requirements
• Analyze licensing, entitlement management and delivery, and related use-cases
• Develop a high-level design for creation of a common licensing system, integrating licensing into your products and enabling
automated activation of the licensing
Delivery Approach
The engagement is delivered by two Flexera Software Consultants (typically one principal consultant—usually a solution architect)
and one senior consultant (a product expert) in three phases:
Phase I: Advance Preparation and Planning
This phase involves workshop agenda refinement (Flexera Software) and several pre-workshop questionnaires (customer).
Phase II: Discovery Workshops
This phase includes a series of workshops based upon our Flexera Software Success Framework. The workshops typically involve
from 16 – 30 stakeholders from various groups. Typical topics include:
• Business objectives and drivers
• Product overview and positioning
• Product use cases
• Sales channel models
• Maintenance and support models
• License models, product structure and bundling
• Compliance approach
• Enforcement and license technologies
• Prospect-to-support business processes (use cases)
Prospect-to-Support
Systems Processes
Enforcement
Compliance Strategy
Product (Line) Strategy
Structure
License Metrics
Revenue Generation Model
• Recurring vs. Up-front Revenue
• Perpetual, Subscription, Utility, etc.
A unit of Usage to Apply Pricing
• Simple, Fair, Scalable, Measurable
• CPU, Server, named user, etc
• Use Model
Compliance Approach
• Philosophy Vision
• User Experience
Technology Considerations
• Common License Layer
• License Key Methods Structure
License Entitlement Fulfillment
• Business Systems Integration
• Business Processes
Commercial Structure
• Product Taxonomy Structure
– Products, Bundles, Suites….
– Upgrade, Upsell, Update, etc
• Commercial Units
Revenue
Model
Commercial
Intent
Compliance
Enforcement
Entitlement
Management
Delivery
License Model
Product
Market Climate
Corporate Business
Drivers Principles
Customer
Needs
Figure 2: Flexera Software Licensing, Entitlement Management and Delivery Success Framework

3. System Design
Phase III: Design Cycle
During this phase, the organization will create, review and revise requirements and design specifications. The specification will
include topics such as (but not limited to):
• Requirements
• Business and technical use-case details
• Product configuration
• Systems architecture
• License system(s)
• License models
• Compliance
• Activation utilities
• Gaps
Project Timeline
System Design occurs over four to five weeks in the following sequence:
Deliverables
At the conclusion of System Design, the organization will have blueprint for a license, entitlement management and delivery
solution that includes technical requirements, use case analysis, gaps and a high-level design.
This engagement is usually performed as first phase in a two-phased approach that results in the delivery of a common
licensing system. (See Related Services)
Primary Audience
Customer resources required for this engagement include one executive sponsor (usually VP or higher) and multiple stakeholders
to attend one or more of the workshop sessions. Attendees include stakeholders from the following groups:
• Product marketing • Product development • Sales operations
• Customer support • Order management • License operations
• Supply chain operations • Finance
Related Services
System Design is part of an overall methodology to produce a high-value licensing, entitlement management and delivery
solution in a minimum amount of time. This engagement is usually performed as the first phase in a two-phased approach that
results in the delivery of a common licensing system. The second phase is either the Common Licensing Framework Build and
Assist engagement or the Entitlement Hub Build, Test and Deploy engagement. Prerequisite services for this project include the
following offerings:
• License and Compliance Policy Design: this service empowers organizations to create official license policy documents
• Operational Model Design: this service assists in the creation of an operational model and use-case document
System Design is a critical pre-requisite for the following:
• Common Licensing Framework Build and Assist: this services helps organizations implement the Common License Framework
and complete the integration into their products
• Entitlement Hub Build, Test and Deploy: this service takes the entitlement management system from high-level design
to deployment
– Workshop planning and
scheduling
– Pre-workshop questionnaires
PREPARATION AND
PLANNING (2 DAYS):
– Requirement gathering
– Use-case analysis
– Creating, reviewing and
revising solution requirements
and design specifications
WORKSHOPS
(1 WEEKS):
DESIGN
(3-4 WEEKS):

4. Copyright © 2012 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
FX_SD_ECM-System_Design_Sept12
Flexera Software LLC
1000 East Woodfield Road,
Suite 400
Schaumburg, IL 60173 USA
Schaumburg
(Global Headquarters):
+1 800-809-5659
United Kingdom (Europe,
Middle East Headquarters):
+44 870-871-1111
+44 870-873-6300
Australia (Asia,
Pacific Headquarters):
+61 3-9895-2000
For more office locations visit:
www.flexerasoftware.com
Licensing, Entitlement Management and Delivery Services
and Solutions
Applications no longer just help the business, they run the
business, and to software vendors and, increasingly, intelligent
device manufacturers, they are the business. To compete
and win today, software vendors and intelligent device
manufacturers must go to market faster with differentiated
product offerings, ensure they are fairly compensated, make
every dollar spent count and retain every single customer. All
of this must be done while facing substantial hurdles.
Flexera Software has long been the global leader in
Application Usage Management. Over 3,000 software
vendors and intelligent device manufacturers rely on our
comprehensive licensing, entitlement management and
delivery suite of software licensing, entitlement management,
electronic software delivery, software updates and compliance
management solutions as core components of a strategic
solution for Application Usage Management: FlexNet Producer
Suite for Software Vendors and FlexNet Producer Suite for
Intelligent Device Manufacturers.
Flexera Software is unique in its ability to offer a
comprehensive and integrated solution spanning the full
lifecycle of business processes. These solutions provide critical
business intelligence to sense market change and develop the
appropriate course corrections and are designed to deliver
the flexibility to quickly adapt to your evolving business
needs. Together they transform numerous tactical tasks to
address today’s strategic needs, delivering continuous software
compliance, information at the point of action and optimized
usage and value for your products.
About Flexera Software
Flexera Software is the leading provider of strategic solutions
for Application Usage Management; solutions delivering
continuous compliance, optimized usage and maximized
value to application producers and their customers. Flexera
Software is trusted by more than 80,000 customers that
depend on our comprehensive solutions- from installation
and licensing, entitlement and compliance management to
application readiness and software license optimization
- to strategically manage application usage and achieve
breakthrough results realized only through the systems-level
approach we provide. For more information, please go to:
www.flexerasoftware.com