"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.

1. Humanizing Live Sales Chat
in a World of Bots
CHRIS HANDY

2. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
INTRODUCTION
CHRIS HANDY
Drift
(prev. at ClosedWon)
• Co-founded ClosedWon
• Recently took on Customer Marketing at Drift
• Moving to Boston from Fort Worth, TX
(truck actually on it’s way.)
@handythinks #FlipMyFunnel

3. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

4. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

5. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

6. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

7. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
RESPOND FAST.
@handythinks #FlipMyFunnel

8. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

9. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

10. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

11. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

12. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

13. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
LET YOUR BOT BE A BOT,
AND YOU DO YOU.
@handythinks #FlipMyFunnel

14. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

15. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

16. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

17. #FlipMyFunnel 2018 B2B Sales and Marketing Conference
MESSAGING AIN’T EMAIL.
@handythinks #FlipMyFunnel

18. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

19. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

20. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

21. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

22. #FlipMyFunnel 2018 B2B Sales and Marketing Conference

23. The Three Keys to
Conversational Marketing
Success
1. RESPOND FAST.
(Give yourself a second shift.)
2. LET YOUR BOT BE A BOT,
AND YOU DO YOU.
Don’t jump in when you don’t need to.
(But help a robot out…)
3. MESSAGING AIN’T EMAIL.
(Talk like you text.)

24. THANK YOU!
@handythinks
email me with subject line: bot templates at handy@drift.com