There’s no doubt that augmented reality (AR) is a very popular technology right now. Most of the applications making headlines are focused on entertainment, such as games, video and movies, and other “time wasters.” What are organizations to make of the potential of AR for business in the face of growing consumer use and interest? There are many considerations in using augmented reality for your business. When done well, the technology can be impactful, cost-effective, and groundbreaking. In this session, you will explore some of the strongest use cases for augmented reality in the workplace, and you’ll learn how to measure these experiences’ effectiveness for real-world business outcomes.

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F01
Unlocking Business
Outcomes with
Augmented Reality
1
Chad Udell
Presented to:

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Float and AR

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AR’s Rise

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AR’s Biggest Problem

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This is all just “sizzle/cool/
wow factor stuff, though.”
Image: Mike Lang, Flickr

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AR is Ready to Move
Beyond the “Cool”
Image: Dave Pearce, Flickr

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Image: Wikitude and eoVision, Flickr Image: Virtual Tee, kickstarter.com/projects/curiscope/virtualitee

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AR is powerful stuff!
Image: Dave Pearce, Flickr

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The key is understanding
how, when, and why…

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1. Build on top of existing systems
1. Live data and content
2. Enterprise measurement and analytics
2. Don’t focus on the “how I will build this?”, but rather, “how will make this valuable and easy?”
3. Use the tools the “Pros” use - native development, real code, real apps.
The “How” isn’t…
“Create a version of Pokemon Go for your business.”

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1. Tie to strategic initiatives
2. Implement when a process is changing or being redesigned
3. Integrate it into the new tools and processes in order to get budget, buy in and resources
The “When” isn’t…
“The newest most amazing device or experience is
making the headlines.”

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1. Understand the key business values of AR
1. Rapidly changing info
2. Need handsfree access
3. Process are complicated to remember
2. You have a clear metric or performance goal you are trying to influence.
The “Why?” isn’t…
“Because it’s cool.”

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Once you have a good
“How? When? Why?”, it’s
time to envision success.
Images: Beygan Sundaramurthy, Flickr

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Some examples of AR in
the real world - What are
the business outcomes?

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High Touch:
Transportation
and Hospitality
Image: Virgina Atlantic blog.virginatlantic.com

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Healthcare
and Medical
Image: Touch Surgery touchsurgery.com

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Manufacturing,
construction,
more
Image: Daqri daqri.com © Fraunhofer FKIE

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Real estate,
autos and other
big ticket items
Image: realtor.com/mobile/android/

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Security
Image: Deloitte

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What are your key business
problems that need “JIT” info?
Image: © Fraunhofer FKIE, fraunhofer.de/en/press/research-news/2011/july/expert-help.html

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What do the business
outcomes for these groups
and situations look like?
Image: R. Nial Bradshaw, Flickr

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Questions

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Thank You.
chadu@gowithfloat.com
@gowithfloat
@visualrinse