Keynote speech: The identity of cooperatives in Tourism by Mr Maurizio Davolio President of LEGACOOP TURISMO and EARTH (European Alliance for Responsible Tourism and Hospitality)

1. 23/04/2013
Conference on Innovation in Tourism and Hospitality
16-19 April 2013
Valencia - Benidorm
“The identity of cooperatives in Tourism”
Mr Maurizio Davolio
President of LEGACOOP TURISMO and EARTH
Mr Maurizio Davolio is the author of the book “Turismo Responsabile, che cos’è,
come si fa” (Responsible Tourism, what it is, how it is done”, edited by Touring
Editore in 2011, and the author of many other publications and articles.
He is also a member of the Board of ECPAT Italy (End Child Prostitution
Pornography and Trafficking), of which he was one of the founders, of the Board of
FITUS, Italian Federation of Social Tourism, and of the Board and Executive
Committee of ISTO, International Social Tourism Organization, based in Brussels.
cit2013.florida.es
Cit2013
Conference on Innovation in
Tourism and Hospitality
Valencia – Benidorm (Spain)
The identity of cooperatives in tourism
Maurizio Davolio
19th april
1

2. 23/04/2013
Gromada (Poland)
Central Cooperative Union
(Bulgaria)
2

3. 23/04/2013
Centrocoop (Romania)
Kooperationen (Denmark)
3

4. 23/04/2013
Les Karellis (France)
Comarine (Cyprus)
4

5. 23/04/2013
Eroski Tour (Spain)
Travelcare (UK)
5

6. 23/04/2013
REKA (Swiss)
Cooperative Identity
- Respect of the workers' rights
- Cultural identity of the territory
- Local cuisine from coop products
- Conviviality and friendly atmosphere
6

7. 23/04/2013
Tourist cooperatives in Italy
- Travel agencies and Tour Operators
- Cooperatives managing resorts, hotels, camping
sites and hostels
- Hoteliers and bathing establishment operators
organized into cooperatives
- Management of cultural and archeological sites,
museums and monuments
- Local consortiums
Cooperative values and Tourism
- Democracy
- Active members participation
- Solidarity
- Strong local roots
- Gender equality
- Ethical behavior
7

8. 23/04/2013
AITR
Responsible Tourism Principles and
Rules
- Interests and expectations of the local population at the
centre of the business
- Respect of the local areas and the places to be visited
- Respect of culture, lifestyles and customs of the local
people
- Encounters between the locals and tourists
- Fight against poverty and illnesses of tourism (sexual
exploitation of minors, environmental devastation,
cementing over of land, wasting of water and energy
resources, banalizing of local cultures)
- Solidarity actions
8

9. 23/04/2013
AITR membership
- Tour operators
- Environmental organizations
- Publishers
- Cooperatives
- Associations
- NGOs
EARTH aisbl
- Members from France, Germany, Italy, Belgium,
Austria, Ireland and Spain (KOAN)
- DIESIS with spanish members (COCETA and
Confesal)
9

10. 23/04/2013
Viaggi Solidali / Mygrantour
- Involvement of migrant communities, guided
tours led by migrants: markets, ethnic shops,
cultural centers, places of worships, ethnic
restaurants
- Cities: Turin, Rome, Milan, Naples and other
cities in Europe
Equotube
- Short stays in Italy adhering to the philosophy of
Responsible Tourism
- Involvement of WWF
- Collaboration with consumer cooperatives
10

11. 23/04/2013
Libera Terra
- Cooperatives managing
properties confiscated from
the Mafia
- Accommodations and meals
in the villas and farms which
had belonged to the Mafia
leaders
- Meetings with people involved
in the fight against illegality
- Supporting honest work in
Tourism
Addio Pizzo Travel
Network of hoteliers fighting against the Mafia
and not paying the so called “pizzo”
(protection money)
11

12. 23/04/2013
Tourism with fishermen
- Participation in the professional fishing
- Tasting on board the freshly caught fish
- Stay in fishermen's houses
- Discovering the fascinating and mysterious world of
fishermen
An example of Social Cooperative:
Il Ginepro (Juniper)
- Social inclusion of disadvantaged people (physically
and mental impaired, people coming from experiences
of imprisonment, alcoholism and drug addiction)
- Managing tourists activities (small hotels, hostels and
restaurants)
12

13. 23/04/2013
(Brigands of Cerreto)
Briganti di Cerreto: an example of
community based tourism
- The local population is involved, actively
participates and receives the economic benefits:
farmers, stock breeders, shepherds, hunters,
forestry workers, artisans, even the parish priest
- A huge success!!
13

14. 23/04/2013
The “scattered hotel” of Lauco
- Renovated houses and apartments
- Respect of the local architectural style
- Cooperative management
The Cinque Terre National Park
Activities:
- Information
- Communication
- Advertising
- Marketing
- Training
- Guide service
14

15. 23/04/2013
Unmanned railway stations
- 1700 unmanned railway stations in Italy
- Cooperatives managing tourism projects of
social work
- Reinstating a social and community role in the
area
ISTO
(International Social Tourism Organization)
Promoting access to vacation and trips for
the socially disadvantaged people
(low-income families, seniors, disabled and
youth)
15

16. 23/04/2013
STEEP
- A European platform
- A role of the Spanish organization Segittur and
the Murcia Region
- Tourist cooperatives directly involved
- Platform ready at the end of June
NECSTOUR
Network for competitiveness and sustainability in Tourism
- A network of regions
- Legacoop and Confcoop affiliated members
- Role of the Catalonia Region together with PACA and
Tuscany Region
16

17. 23/04/2013
Cooproute
European Itinerary for Cooperative Culture
- Cooperative
museums, archives,
collections, historical
places, cooperatives
open to visits
- Project led by Cecop,
18 partners form 13
different counties
- Cooproute to be
recognized by the
Council of Europe
BITAC
Italian Exchange for
Cooperative and Association Tourism
17

18. 23/04/2013
Thank you for your attention, muchas gracias!
Maurizio Davolio
mdavo@tin.it
presidenteaitr@aitr.org
18