Flytxt corporate overview, technology, platforms and services

2. Typically, our clients witness an uplift on net revenue of 2-7%
through better customer engagement – and returns will
continue to improve over time.
Our goal is to help even more businesses – in more
markets and sectors – increase profitability through
harnessing Flytxt’s domain expertise, proven products and
people.
“AFTER ALL, OUR CLIENTS’
SUCCESS IS OUR SUCCESS”
COMPANY OVERVIEW
TRANSFORMING CUSTOMER
DATA INTO ECONOMIC VALUE
Forthepastdecade,ourartificialintelligence-driven marketing
automation products and services have been helping some of
the world’s biggest companies realize the economic value of
customer data.
Today, more than 100 enterprises across a network of over 50
countries are using our flagship product NEON-dX to engage
with more than 600 million people around the world.
Global businesses are harnessing Flytxt’s expertise in
artificial intelligence, data analytics and machine learning to
understand the behavior of their customers so that they can
predict their needs and respond in real-time, creating
relationships that are longer and deeper. Dr. Vinod Vasudevan, Chief Executive Officer

3. “THE ABILITY TO ANALYZE DATA,
INTERPRET THE INSIGHTS, DERIVE
INTELLIGENT DECISIONS AND ACT ON
THEM HAS BECOME A COMPETITIVE
DIFFERENTIATOR FOR COMPANIES
ACROSS SECTORS.”
Dr. Vinod Vasudevan, Chief Executive Officer

4. “MARKETING AUTOMATION WITH
ARTIFICIAL INTELLIGENCE ALLOWS
FIRMS TO PREDICT EACH CUSTOMER’S
NEEDS AND ACT ON THEM IN THE
MOMENT THEY NEED.”
Dr. Prateek Kapadia, Chief Technology Officer
Flytxt’s market-leading, flagship product NEON-dX
packages analytics, artificial intelligence and
marketing automation into one ‘out-of-the box’
solution for intelligent digital customer engagement.
This enterprise-class software helps our clients
drive customer value management and generate
measurable economic value faster and more
efficiently.
NEON-dX is characterized by ultra-scalability, real-time
processing, packaged analytics, intelligent automation
and usability, and has been proven to consistently
deliver 2-7% impact on net revenue for Flytxt’s
telecom clients. Flytxt aims to increase this figure to 10%
through cutting-edge R&D.
Through its pre-packaged analytical models and
dashboards for driving omni-channel digital
engagement, NEON-dX delivers measurable, immediate
results, such as reducing churn and increasing
uptake.
WHAT IS...
INTELLIGENT DIGITAL CUSTOMER ENGAGEMENT

5. 5
BRONZE WINNER OF ‘INNOVATION OF THE YEAR -
BUSINESS PRODUCTS INDUSTRIES’ AT 2017 STEVIE AWARDS
DATA INTEGRATION
AND GOVERNANCE
CUSTOM ANALYTICS
DATA PRIVACY
AND SECURITY
INSIGHT API
IN-SERVICE OPERATIONS AND CONFIGURATION
PACKAGED ANALYTICS
NEON-dX HAS BEEN PROVEN TO CUT CHURN BY 15%
AND INCREASE MOBILE MONEY PENETRATION BY
60% FOR TELECOMS CLIENTS
REAL-TIME PROCESSING
ADVANCED ANALYTICS
ARTIFICIAL INTELLIGENCE &
MACHINE LEARNING
IN-SERVICE OPERATIONS AND CONFIGURATIONS
SECURED INSIGHT SHARING
CAPABILITIESAPPLICATIONS
INTENT MANAGEMENT
Create consistent personalized experiences across digital
touch points based on customers’ persona and intent.
PRECISION MARKETER
Engage with customers, stimulate usage, cross sell, upsell, and
retain across their life cycles.
INSIGHT WORKBENCH
Generate actionable insights using packaged analytical
models when and where you need them.
PRECISION AD SERVER
Share consumer insights and multi-channel inventory
with advertisers to execute targeted campaigns.
DATA ACCESS MANAGEMENT

6. 100+ CLIENTS
50+ COUNTRIES
INSIGHT INTO 600 MILLION CONSUMERS
4 BILLION REAL-TIME EVENTS PER DAY

7. OUR NETWORK
HUTCH
ETISALAT
MTN
N-CELL
OOREDOO
IDEA CELLULAR
TUNE TALK
VIETTEL
VODAFONE
AIRTEL
SAFARICOM
ZAIN
ORANGE
AMÉRICA MÓVIL

8. “EVERYTHING OUR PRODUCTS AND
SERVICES DO FOR OUR CLIENTS
IS DRIVEN BY MEASURABLE
ECONOMIC IMPACT.”
Srinivasa Ravi, Chief Operating Officer
SECRET TO OUR SUCCESS
WE DELIVER FOR OUR CLIENTS
Flytxt was founded in The Netherlands in 2008 and has grown
from a start-up to an established business with more than 100
clients and employing 400 people across the globe in just 10 years.
Today, we are the fastest growing independent supplier of
intelligent customer engagement software in the telecoms sector.
And we are already moving beyond telecoms into a sector-wide
market that will be worth USD 100 billion by 2020, according to
some estimates.
Our flagship product, NEON-dX, is now in its third generation
with new features constantly under development and our R&D
department is focused on developing new advances in marketing
automation and analytics models that will ensure faster and
higher ROI for the customer.
Our intellectual property portfolio already comprises more than
20 patents, several proprietary concepts, trade secrets as well as
copyrighted code and documentation - all of which we own.
The secret to our success has been based on putting the client first,
and developing products and solutions that deliver measurable
value to their business.
And we believe that flexibility is key, which is why we
offer two business models, software as a service (SaaS) and
licensing.

9. ENABLING SERVICES
Telecom Business Services
• Customer data analysis and insight modelling
• Business operations and reporting
• Customer Value Management consulting
Data Science Services
• AI/ML model optimisation
• Insight modelling and packaging
• Insight Workbench operations
Technical Services
• Solution implementation and support
• Big Data managed services
• Big Data technical support
Mobile Ad Marketplace Services
• Advertising client servicing
• Consumer insight modelling
• Sales and business operations

10. Just as the 2000s were the decade of web-enabling, and the late
2000s to mid-2010s was the time of mobile-enabling, we are now
seeing the birth of the era of AI-enabling every facet of our lives,
from autonomous driving to virtual assistants and marketing
automation.
Artificial intelligence is not just a buzzword, it is the catalyst for a
fundamental shift in the way businesses and their customers
engage.
This presents incredible opportunities for a company such as
Flytxt as we look to the future and build on our incredible first 10
years in business.
Our products are now in their third generation and have been
consistently proven in the most demanding markets.
Only last year, NEON-dX won a business innovation award at the
Stevies – the ‘Oscars’ of enterprise.
Through our technology and analytics R&D, the data analytics
and marketing automation capabilities of products continuously
evolve to meet the current and futuristic needs of B2C enterprises.
Our focus is to increase the customer base of our products rapidly
across industries and geographies using direct sales as well as our
growing partner ecosystem.
We aim to become the leading provider of intelligent digital
customer engagement solutions for telecom enterprises by
growing our sector portfolio, as well as extending our reach into
new sectors.
This will be achieved by leading the way in the use of artificial
intelligence and machine learning in customer engagement.
THE FUTURE
A FUTURE POWERED BY AI
92% OF BUSINESSES SAY DECISION-MAKING IS
EITHER “HIGHLY” OR “SOMEWHAT” DATA-DRIVEN.
Source: PWC’s global data and analytics survey 2016

11. “WITH EXCEPTIONAL PRODUCTS, PEOPLE AND EXPERTISE,
FLYTXT IS RAPIDLY BECOMING THE SUPPLIER OF CHOICE
FOR FIRMS SEEKING TO HARNESS THE POTENTIAL OF
ARTIFICIAL INTELLIGENCE, MACHINE LEARNING AND
MARKETING AUTOMATION.”
Hetarth Patel, Senior Vice President - Global Sales
R&D PARTNERS
The Indian Institute of Technology Delhi (IIT Delhi) is
a public research university located in Delhi, India. It
was declared to be Institute of National Importance by
Government of India under IIT Act. IIT Delhi is one of the
two educational institutes in India which have been listed
in Quacquarelli Symonds’ (QS) list of top 200 universities
globally in 2015.
TNO was founded by law in 1932 in The Netherlands to
enable business and government to apply knowledge.
TNO is a major player in a growing international network
comprised of leading scientific institutes, companies with
ambitious development profiles, universities and other
partners in knowledge.

12. HEADQUARTERS
Marconibaan 1D
3439 MR Nieuwegein
The Netherlands
Email: info@flytxt.com
CORPORATE OFFICE
Office 104
1st Floor,
EIB 02 (RIMCO Investments Building),
Dubai Internet City
Dubai, UAE
Phone: +971 4 361 8868/78
Email: sales@flytxt.com
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