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Web Solutions for Food Service Establishments
Promoting Consumer Growth Through Interaction




                                                Presented by: Larry Franchi

                                                http://fmwebconsulting.com
• Customers Can’t Find Your Store Online
  •   Poor local search visibility
  •   Inadequate reviews
  •   Obscure information
  •   No business integration

• Website Not Optimal for Business
  – User interaction is low
  •   No mobile version
  •   Poor contact / no reservations
  •   Poor or no online menu experience
  •   No social media connections
  – Past platforms difficult to use
           You Need A Complete Turn-Key Solution.
• Use online effectively:
  1)   Build a Local Following Online
  2)   Create “Digital Personal Relationships”
  3)   Be Found in Local Search
  4)   Leverage Positive Reviews
  5)   Unify the Marketing Message Across Platforms
  6)   Steer Campaigns “By the Numbers”
  7)   Deploy Results-Only Strategy
• Must Be Useful and Informative
  –   Easy & Accurate Menu
  –   Services / Specialty
  –   Location Information
  –   Contact Form
  –   Client Testimonials
  –   Mobile Version
  –   Blog and Original Content
  –   Staff Profiles
• KEY FEATURES

  –   Intelligent Home Page
  –   Customization
  –   Menu Module
  –   Reservation Engine
  –   Today’s Special
  –   Testimonial Section
  –   Maps & Social Media
  –   Mobile Version
• Website Deployment
  – Client provides:
     •   Basic profile info
     •   Color preferences
     •   Accurate menu info (food pics optional but highly recommended)
     •   Staff & store pictures
Web Solutions

   Turn Key              •   Complete Web Platform Deployment                   $1,597
   Solutions                  – Site Setup & Config
                              – Menu Population
Fm Web Consulting
will deploy web site          – Training on backend tools
with tangible results
as the primary goal.
                         Additional Services
Our competitive rates
are sure to please the   •   Google Places                                      $249
bottom line.                  – Account Setup | Profile Optimization

                         •   Search Engine Optimization (3 Keywords)            $550
Base hourly rate is
                              – Priced per Keyword per Month
$125 per hour                 – Page One Position for multi-weeks


                         Monthly Management       (Optional)


                              Paid Advertisement Management            20% Ad Budget
                              Website Support                                   $147
                              Phone/Email Tech Support                          $249
                              Copywriting                                       $Project
                              Review Stewardship                                $197
• FM Web Consulting – Your Partner
  –   Larry Franchi
  –   FM Web Consulting
  –   320 Marielle Drive
  –   484-393-1248
  –   lfranchi@fmwebconsulting.com
  –   http://fmwebconsulting.com

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Food service-website-secrets-revealed

  • 1. Web Solutions for Food Service Establishments Promoting Consumer Growth Through Interaction Presented by: Larry Franchi http://fmwebconsulting.com
  • 2. • Customers Can’t Find Your Store Online • Poor local search visibility • Inadequate reviews • Obscure information • No business integration • Website Not Optimal for Business – User interaction is low • No mobile version • Poor contact / no reservations • Poor or no online menu experience • No social media connections – Past platforms difficult to use You Need A Complete Turn-Key Solution.
  • 3. • Use online effectively: 1) Build a Local Following Online 2) Create “Digital Personal Relationships” 3) Be Found in Local Search 4) Leverage Positive Reviews 5) Unify the Marketing Message Across Platforms 6) Steer Campaigns “By the Numbers” 7) Deploy Results-Only Strategy
  • 4. • Must Be Useful and Informative – Easy & Accurate Menu – Services / Specialty – Location Information – Contact Form – Client Testimonials – Mobile Version – Blog and Original Content – Staff Profiles
  • 5. • KEY FEATURES – Intelligent Home Page – Customization – Menu Module – Reservation Engine – Today’s Special – Testimonial Section – Maps & Social Media – Mobile Version
  • 6. • Website Deployment – Client provides: • Basic profile info • Color preferences • Accurate menu info (food pics optional but highly recommended) • Staff & store pictures
  • 7. Web Solutions Turn Key • Complete Web Platform Deployment $1,597 Solutions – Site Setup & Config – Menu Population Fm Web Consulting will deploy web site – Training on backend tools with tangible results as the primary goal. Additional Services Our competitive rates are sure to please the • Google Places $249 bottom line. – Account Setup | Profile Optimization • Search Engine Optimization (3 Keywords) $550 Base hourly rate is – Priced per Keyword per Month $125 per hour – Page One Position for multi-weeks Monthly Management (Optional) Paid Advertisement Management 20% Ad Budget Website Support $147 Phone/Email Tech Support $249 Copywriting $Project Review Stewardship $197
  • 8. • FM Web Consulting – Your Partner – Larry Franchi – FM Web Consulting – 320 Marielle Drive – 484-393-1248 – lfranchi@fmwebconsulting.com – http://fmwebconsulting.com