1. fadjarnoer.hidayat
fnhidayat.wordpress.com
fnhidayat
Abu.zidan
+Fadjar
@pajang

3. Media Sosial
"sebuah kelompok aplikasi berbasis internet yang membangun di
atas dasar ideologi dan teknologi Web 2.0 , yang memungkinkan
penciptaan dan pertukaran user-generated content“ (Kaplan, Andreas
M.& Michael Haenlein, 2010)
Media sosial adalah sebuah media online, dengan para
penggunanya bisa dengan mudah berpartisipasi, berbagi, dan
menciptakan isi.
Meliputi majalah, forum internet, weblog, blog sosial,
microblogging, wiki, podcast, foto atau gambar, video, peringkat
dan bookmark sosial
Yang paling umum digunakan oleh masyarakat di seluruh dunia:
blog, jejaring sosial, dan wiki

4. Klasifikasi Media Sosial
Proyek Kolaborasi : wikipedia, dropbox, Google Drive
Blog : Wordpress, BlogDetik, Blogspot
Microblog: twitter, Facebook
Konten : youtube
Situs jejaring sosial: facebook
Forum Internet: Kaskus
JurnalismeWarga (Citizen Jurnalism): Kompasiana
Virtual game world: game online.
Virtual social world: second life.

5. 20 Situs Terpopuler di Indonesia
(by Alexa)
1. Facebook
2. Google.co.id / Google (3)
3. Blogspot.com /bp.blogspot.com (19)
4. YouTube
5. Yahoo!
6. WordPress.com
7. Detik.com
8. Kaskus.co.id / Kaskus.com
9. Blogger.com
10. Twitter
11. KOMPAS.com
12. adf.ly
13. Wikipedia
14. KlikBCA
15. 4shared
16. Tokobagus
17. VIVA.co.id
18. Babylon
19. MediaFire
20. Indowebster

6. Statistik
• Jumlah pengguna : 400 Juta
• The average U.S. Internet user spends more time on Facebook than on Google,
Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
•Rata-rata usia pengguna : 38
• #2 visited site (after Google)
•Tentang Facebook
•SETIAP HARI - Menanggapi pertanyaan, menambahkan teman, kirim ke halaman
lain, berbagi link
•MINGGUAN – menampilkan postingan di blog Anda
•Menggunakan iklan yang dibayar
•Friend pages untuk individu; Fan pages untuk bisnis.
Facebook

7. How to Facebook?
EVERYDAY – Respond to inquiries, add fans, post on other
pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell
Lighten up
Facebook

9. Statistik
•± 200 juta blog
•90% blog gagal pada tahun pertama
•Mayoritas pengguna berinteraksi dengan blog setiap hari sekali
Tentang blog
•Rutin Update konten
•Merangsang pengunjung untuk mengunjungi blog lagi dan lagi
•Jadilah PAKAR di bidang anda
•Optimalkan penggunaan Search Engine
•Libatkan pengunjung
•Platform blog yang umum: Blogger, Blogspot, Wordpress
•Minimum posting 2x per bulan
•1000 kata atau kurang per postingan
•Blog BUKAN press releases
•Setiap posting seharusnya ada elemen multimedia (Polls, Video, Photos, Links to
other relevant sites)
•Mengijinkan komentar dan memfilter spam
•Integrasikan dengan media sosial lain
Blog

11. def - The platform that allows users to send a receive 140 character messages known
as tweets. You opt in to follow users whose content you want to receive.
The stats
“Twitter” was the top word of 2009, according to the Global Language
Monitor.
Average age is 39
100 million-ish users
Only about 20% are active
Twitter

12. Why Twitter?
Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
Twitter results now turn up on the front page of Google.
Twitter.

13. How to Twitter?
DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
search.twitter.com
If you're not going to make a committed effort to use a twitter account,
don’t make one.
Twitter

14. The Stats
2 billion videos watched daily
The number two search engine after Google
YouTube.

15. Why use it?
For the visual learners
Search Engine Optimization
YouTube.

16. How to use it?
Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-
based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTube