9. Draw the line between needs and expectations
- Appeal
- Good timing
Respect
Love
- Affirmation
- Concern
Product
Service
Expectations
Needs
10. Differences in businesses that meet
needs or expectations
Need based company Expectation meeting company
Company
starts out
making
money
Company
starts out
building
relationships
11. Need based company Expectation meeting company
Company
stops at
getting
good sales
or making
money
Company
proceeds to
help
customers
save some
money
12. Need based company Expectation meeting company
Company
just thinks
about
getting all
they can
Company
likes to
relate with
their
customers
13. Need based company Expectation meeting company
Money
dictates all
you ever get
as a
customer
Relationship
dictates all
you can get
14. Need based company Expectation meeting company
Business is
about
targets,
growth and
expansion
Business is
about
service,
customers
and
perception
15. Need based company Expectation meeting company
Business is
built on
ideas and
strategies
only
Business is
built on ideas,
strategy and
more
importantly on
customers’
feedback
16. Need based company Expectation meeting company
Feedbacks are
either totally
absent or just
mere protocols
and never
attended to
Feedback is
a big deal
and never
taken for
granted
17. Need based company Expectation meeting company
Company
knows nothing
about
customers and
makes no
effort to do so
Company
knows their
customers
and some
extra
information
18. Need based company Expectation meeting company
Company
just sells
products or
renders
service and
moves on
Company sells
or renders
service and
shows interest
in customer’s
experience