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1 de 33
Fola Daniel Adelesi
What is service?
Who are your customers?
What’s your perception of your customers?
Is
customer
service
about
meeting a
need?
Exercise
What are your customers’ real needs?
1.
2.
3.
4.
5.
Do you
know your
customers’
expectations?
Exercise
What are your customers’ real expectations?
1.
2.
3.
4.
5.
6.
Draw the line between needs and expectations
- Appeal
- Good timing
Respect
Love
- Affirmation
- Concern
Product
Service
Expectations
Needs
Differences in businesses that meet
needs or expectations
Need based company Expectation meeting company
Company
starts out
making
money
Company
starts out
building
relationships
Need based company Expectation meeting company
Company
stops at
getting
good sales
or making
money
Company
proceeds to
help
customers
save some
money
Need based company Expectation meeting company
Company
just thinks
about
getting all
they can
Company
likes to
relate with
their
customers
Need based company Expectation meeting company
Money
dictates all
you ever get
as a
customer
Relationship
dictates all
you can get
Need based company Expectation meeting company
Business is
about
targets,
growth and
expansion
Business is
about
service,
customers
and
perception
Need based company Expectation meeting company
Business is
built on
ideas and
strategies
only
Business is
built on ideas,
strategy and
more
importantly on
customers’
feedback
Need based company Expectation meeting company
Feedbacks are
either totally
absent or just
mere protocols
and never
attended to
Feedback is
a big deal
and never
taken for
granted
Need based company Expectation meeting company
Company
knows nothing
about
customers and
makes no
effort to do so
Company
knows their
customers
and some
extra
information
Need based company Expectation meeting company
Company
just sells
products or
renders
service and
moves on
Company sells
or renders
service and
shows interest
in customer’s
experience
Create a service around customers’ expectations
Show interest in every customer
Every customer is important
Either a dog
or a god, a
customer
keeps you in
business
- Fola Daniel Adelesi
Help
your
customers
know
more
Remember
that
‘satisfaction’
is relative –
you can’t
serve all
customers the
same way.
Listen
to
customers
Ask customers about your service instead of just
collecting their money.
You have a task of impressing your customers
It’s
customer
service
that
determines
your brand
Be
flexible
in order
to serve
your
customers
well
Constantly
work on
improving
customers’
experience!
A happy
customer
does good
publicity
for your
brand
- Fola Daniel Adelesi
Think
on
these
things!
Fola Daniel Adelesi
www.foladaniel.com
www.ediblepen.org
info@ediblepen.org
+234 803 416 3006

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Understanding customer service by fola daniel adelesi