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Overview on Digital Analytics

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Presentazione Giancarlo Vercellino al Digital Business & Society Forum di CUOA Business School 9 giugno 2016

Publicado en: Marketing
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Overview on Digital Analytics

  1. 1. Overview on Digital Analytics Altavilla Vicentina, June 9, 2016
  2. 2. From GB to TB to PB to EB to ZB ... © IDC Visit us at and follow us on Twitter: @IDC 2
  3. 3. Untapped goldmines of value 3 Source: IDC EMEA, European Data Market 2015 (n different within groups; unweighted percentages)
  4. 4. Expected business outcomes from Analytics 4 Source: IDC EMEA, European Data Market 2015 (n=1114, unweighted percentages) Business expectations are rising ...
  5. 5. Today technology empowers different decision-making styles? © IDC Visit us at and follow us on Twitter: @IDC 5
  6. 6. Who need better business analytics? 6 Source: IDC, SW Survey 2015 (n=216, employees > 50, different within roles; unweighted percentages)
  7. 7. The Challenge: moving from data-driven to knowledge-driven business 7 Vision & Strategy: how to tie structured and unstructured data sources together, and why Organizational Culture: how we produce and consume information Analytic Culture: what’s the secret recipe? text analytics, learning networks, etc.? Data Governance: Master Data Management approach to unstructured? Are you nuts?!
  8. 8. Which steps require excessive time/ efforts? WORLDWIDE n=1810 ITALY n=113 Source: IDC Survey, December 2014 , companies >100 employees (unweighted percentages) 10
  9. 9. Concluding remarks i. Analytical insight is the recipe for long-term growth: competing in customer and process knowledge ii. Leaders move a step backwards: they start competing on data logistics before physical market iii. The tsunami of data endangers data governance: a technological shift is required © IDC Visit us at and follow us on Twitter: @IDC 9
  10. 10. IDC Italia Viale Monza 14 20127 Milano Tel: +39 02 28457339 Giancarlo Vercellino Research & Consulting Manager IDC Italy