Film Poster Research for The Amazing Spiderman and The Hunger Games movies

2. Logo
the logo is a significant and
symbolic part in the film and is
featured in nearly all the movie
posters and adverts which
means people will begin to
recognise it because they see it
a lot everywhere. This means as
soon as they see the logo they
will know what the poster is
advertising. It is placed at the
top for this reason.
Key image
the key image is a scene from
the movie and although it
mainly shows Katniss facing
away it shows her and Peetas
face on the screens so you see
them but not directly. The
image appeals to boys and girls
because it shows a boy and a
girl in it. The people also
appear as if they are looking
towards the mockingjay symbol
which is like a logo for the
whole series.
Tag line
The tag line is a quote from the film ‘the world will be watching’ this is
effective because it means the world in the film but also the real world will
be watching it as well. Its placed at the top in smaller writing because it isn’t
as important but still adds to the poster. It also gives some idea of what
happens in the film which makes
People want to watch it.
Title
The title is placed underneath
the key image and is fairly big
and does stand out but not as
much as the logo. This is
because the logo is instantly
recognisable whereas the name
isn't as well known and people
have to look from the logo at the
top to the name at the bottom
which means they will look at
the key image which will
interest them in the film.
Date
The date is at the bottom because
after the person has looked at the
poster and become interested in
it they can see when it comes out
and they can go and see it
Billing
The billing is written at the
bottom in small writing that
blends in so its not very
noticeable because it isn’t
important to the viewer. It also
shows the poster isn’t just a
teaser, the movie is nearly out or
already out.
Website
the website is at the bottom
in small writing because its
not very important but if
someone wants to find out
more about the film they
can.

4. Key image
The key image show Spiderman
with his mask off facing the
other away from a larger
Spiderman with the mask on.
This catches peoples attention
because they want to see who
he is properly and will watch
the film. There is also and
explosion which shows that it is
going to be a movie with a lot
of action in it.
Title
The title is placed under the picture because it doesn’t catch as much
attention but it is written in the same font on all the movie posters so it is
recognisable. The name ‘Spider-Man’ is written bigger than the words
amazing because spider-man is the superhero and people will recognise
that name which Is more important than the other words.
Logo
The logo isn’t very visible on this
poster but it is shown on the back of
his costume pretty much in the
middle. It is a spider to show that he
is spider-man.
Date
The date is shown at the bottom
of the poster so that after a
person has looked down the
poster and becomes interested in
it the date is placed there so they
know when it comes out and they
can go and see it.
Tag line
There is no tag line on this
poster as with many of the other
posters for this movie. This may
be because there are no
memorable lines or specific
lines from the film that would
make a good tag line. It could
also be because they don’t want
to reveal much about the film or
the picture says enough without
a tag line.
Website
There is a website at the bottom so that if
someone is interested in the film they can go
and find out more about it. Its written very
small because its just something they have to
put on the poster but isn’t that important.
Billing
The billing is written in small writing
at the bottom because it is not
important to the viewer but needs to be
included. It shows the poster isn’t just a
teaser.

5. The target audience for this film is both boys and girls, but mainly girls,
between the ages of 14 and 22. Katniss Everdeen is a similar age to the target
audience and is shown as powerful and strong which makes them want to
watch the movie because their age group is represented in a positive way.
Katniss the main character and is a girl which is why this film mainly
appeals to girls. Seeing a girl represented as powerful, strong and a leader of
something makes girls want to watch the film because in a world where
males are still shown as more powerful and films still contain more male
protagonists women are more likely to watch a film that actually represents
them as having power to fight back. The image shows her with a bow and
arrow which adds to the idea of women being powerful. The actress chosen
is also a popular person with the target audience age group because her
personality is similar to them which might make them want to watch the film
more. It also shows rebellion how she doesn’t play the game properly and
takes out the berries at the end which appeals to teenagers wanting to be
rebellious. The way her hair is also shows that she can be powerful but still
feminine.
The target audience for this film is a similar age range to the previous one,
it may be slightly higher because adults who enjoyed the Spiderman
comics or cartoons when they were younger might want to see the film.
The main character is in his 20s and has become and adult man, this may
appeal to the target audience because they can see themselves growing up
and becoming a strong man who does the right thing like Spiderman. The
target audience is people who read comics who may be considered ‘geeks’
which Spiderman represents when he is peter parker and when he
becomes Spiderman he is seen as cool and looked up to which is
something the target audience may dream of becoming. His costume and
powers show how he can fight for what’s right and he looks good which
also shows what the target audience want to be like. They feel like they
can relate to him in the beginning and then when he becomes something
amazing they feel like they can too. The actor chosen again is popular
with the target audience age range because of his likeable personality and
the fact that he is in a relationship with the actor who plays the love
interest in the film may make people who are fans of them want to go and
see it.