SmithPrint

San Antonio, Texas Area United States

Advertising / Marketing / PR

I am a Cross Media Marketing Specialist for both contact-centric and event-centric campaigns. I architect campaign workflows—personalizing and versioning Email, SMS, Social Media, Direct Mail, and Microsites. I create the automation for drip and nurture sequences via triggers, goals, and scoring. I measure and track KPIs. That's the technical aspect—that clients don't have to stress over. I help clients with strategy, creative, copy, and database, to drive qualified leads to their inbox. It's pretty cool.