Grow that list: The 7 streams of list building that are working right now. A FREE report by Entrepreneur mentor Ali Brown.

1. ==== ====
Grow that list: The 7 streams of list building that are working right now. A FREE report by
Entrepreneur mentor Ali Brown.
http://tinyurl.com/7t55ebd
==== ====
Remember that when you have new visitors at your website, your #1 goal is to get them on your
ezine list! That way you have permission to contact them again and again, educating them about
your helpful services and products that they came to learn more about.
But you can't just put up a link that says "free newsletter". No one cares! You need to carefully
craft an opt-in box that works like a big net, catching the exact type of "fish" you want as your ideal
clients and customers.
Also remember, don't hide your box at the bottom of your web pages. Right now, most testing
shows that the best place for your opt-in box is the upper right corner... loud and proud!
Here are six simple things you should have in your opt-in box that will help you get more signups
than ever before.
1) An Attention-Getting HEADLINE
Remember that online readers SKIM copy - they don't read it word for word. So the headline in
your opt-in box may be the ONLY thing they read, which determines whether they sign up or not.
So don't waste this space saying something like "Free Newsletter" or even worse... "Sign up for
our mailing list." Ugh! Instead, tell me the MOST exciting thing your ezine will give me!
Examples:
"Are You Ready to Blast Off Your SALES This Year?"
"FINALLY: Learn How to Keep That Weight Off For Good"
"Insider Secrets to Writing Novels for Big Bucks"
2) A Raving Description of Your Ezine
Work hard at putting together a description of your ezine that gets prospects excited to sign up!
Remember they're tuned into station WIIFM ("What's In It For ME?"). Tell them what your
information is going to DO for them as well as everything they GET. Examples: How-to articles,
quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and
30 words.
3) A Field to Enter Their FIRST NAME.
Getting people's names along with their e-mails allows you to personalize your ezine for them. For
example, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line

2. could even say, "Ali, here's your free tip". Why do you want to do this? Studies prove that having
the recipient's name in the subject line of your e-mails can increase your open rates by 60%!
The problem is, many people value their privacy and are hesitant to give you their full name. For
this reason, just ask for their FIRST name. It's been proven that you'll get MORE names from
people if you only ask for the first name. (And their first name is generally all you'll need anyway.)
4) A Field to Enter Their Primary EMAIL ADDRESS.
Many people have a backup or personal e-mail address that they use just for receiving newsletters
and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail.
These services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance
your e-mails won't even reach these recipients.
The solution is, simply ask for their primary e-mail. It's amazing, but simply ASKING them to enter
their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-
backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam
filter programs.)
5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their
name and email. Don't use something confusing like a link that says "submit form".
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make
them wonder what you're going to do with their e-mail addresses. State right next to or below your
opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with
any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read
your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now
required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter
where you do business.
Want to See a Sample of This in Action?
If you'd like to see many of these components in action, see my pop-under box at
[http://www.ezinequeen.com/popup.htm]
And if you'd like MORE step-by-step instructions on how to get more signups at your website (and
beyond) and build your list bigger than ever before, see my SPECIAL REPORT: "101 Simple,
FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST", which you can learn more
about here.
© 2005 Alexandria K. Brown

3. Self-made multimillionaire and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for
women globally through the power of entrepreneurship. To learn how to create wealth and live an
extraordinary life now, register for her free weekly articles at http://www.AliBrown.com
Article Source:
http://EzineArticles.com/?expert=Ali_Brown
==== ====
Grow that list: The 7 streams of list building that are working right now. A FREE report by
Entrepreneur mentor Ali Brown.
http://tinyurl.com/7t55ebd
==== ====