Your organization has lots of data, but what makes sense to visualize? What data is going to have the most impact? What are your goals - are you trying to increase awareness, motivate donations or other actions? We'll explore the many different types of data that your organization likely consumes and produces - from financial data to program data to issue research data. We'll learn how different types of data are, can, and should be used to support your organizational goals. This session will give you the solid grounding to help you think strategically about visualizing your data.

2. NONPROFITS AND DATA: WORTH 1,000 WORDS
WHAT TO VISUALIZE
Kurt
Voelker,
CTO,
Forum
One
Communica5ons
@kvoelker
2

3. HI! IT’S NICE TO MEET YOU.

4. TODAY’S TALK
•Why
Data?
The
Data
Impera5ve
•What
Data?
3
Data
Pillars
You
Should
Visualize
•How
Data?
3
Ways
Put
That
Data
to
Work
•Get
Started!
Steps
to
Get
You
on
Your
Way

5. WHY DATA?
THE DATA IMPERATIVE

6. YOU HAVE LOTS OF DATA

8. TODAY, DATA MATTERS
Accountability
Transparency
Collabora5on
Policy
Decisions
Public
Opinion
Media
AMen5on

9. None
of
us
will
solve
the
problems
we
are
working
on
by
ourselves.
Increased
distribu5on
of
your
data
accelerates
the
pace
of
change.

10. WHAT DATA?
3 DATA PILLARS TO VISUALIZE

11. FINANCIAL DATA

12. We
can
make
smarter
business
decisions
with
our
financial
data.

16. PROJECT & OUTCOME DATA

17. We
can
use
project
&
outcome
data
to
understand
our
own
work
beMer.

19. We
can
use
project
&
outcome
data
to
inform
our
sector.

23. We
can
use
project
&
outcome
data
inspire
ac5on.

25. RESEARCH & ANALYSIS DATA

26. We
can
make
an
impact
with
our
research
&
analysis
data.

29. So,
what’s
the
tweetable
version?

30. Despite
financial
and
demographic
challenges,
some
school
districts
are
succeeding.

34. We
can
produce
smarter
decisions
with
our
research
data.

35. http://www.countyhealthrankings.org/

37. We
can
solve
problems
with
our
research
data.

39. HOW DATA?
3 WAYS TO PUT THAT DATA TO WORK

40. 1. TELL A STORY

42. 2. ENRICH IT WITH INTERACTION

48. 3. DISTRIBUTE IT, OPENLY

49. 9 PRINCIPLES FOR OPEN DATA
1.Complete 6.Non-­‐discriminatory
2.Primary 7.Non-­‐proprietary
3.Timely 8.License-­‐free
4.Accessible 9.Permanent
5.Machine
processable

50. GET STARTED!
STEPS TO GET YOU ON YOUR WAY

51. 1. IDENTIFY YOUR AUDIENCES

52. 2. IDENTIFY WHAT MOTIVATES THEM

53. 3. INSPIRE YOUR TEAM

54. Inspiration Selector
This week the web team
will inspire which
department?
research
communications
!Get!your!! program
development
folks!inspired.!
all

55. 4. PUT THE RIGHT PLAYERS TOGETHER

56. story&teller
&
+ &visual&designer&
+ engineer&
Compelling&Online&Data&Story&

57. A CHALLENGE TO YOU:
THE /DATA STARTER KIT

58. www.mywebsite.org/about
www.mywebsite.org/publications
www.mywebsite.org/programs
www.mywebsite.org/blog

59. www.mywebsite.org/about
www.mywebsite.org/publications
www.mywebsite.org/programs
www.mywebsite.org/blog
www.mywebsite.org/data

60. SO WHAT DOES MY /DATA HAVE IN IT?

61. SIMPLE USAGE INSTRUCTIONS
Encouraging Words
Restrictions & Terms

62. A CATALOGUE
Consolidated List of Available Data Sets
Searchable & Filterable
HINT: Start small

64. SELECT HIGH VALUE DATA
Featured data sets, viz, charts, or apps

66. DEVELOPER/RESEARCHER INSTRUCTIONS
How to access
Words of Encouragement
Available tools
Links to what others have done
HINT: Don’t worry if you don’t have a big rich API, get
the enouraging words up there.

67. SUMMING UP
•Why
Data?
The
Data
Impera5ve
•What
Data?
3
Data
Pillars
You
Should
Visualize
•How
Data?
3
Ways
Put
That
Data
to
Work
•Get
Started!
Steps
to
Get
You
on
Your
Way

68. THANKS!
@KVOELKER
@FORUMONE