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thinkmedialabs.com
Think Media Labs is a premier Digital &
Social Media boutique agency founded
by Ayman Itani. It aims to help enterprises
and international brands targeting
Lebanon, the Gulf, and the MENA region
thrive by drawing on Internet platforms to
capture digitally their customers &
audiences.
                  thinkmedialabs.co   thinkmedialabs.com
                      m
•    Social Media strategy development
•    Presence management
•    Sales strategies
•    Product launches
•    Customer strategy and CRM
•    Promotions and influencer outreach

                     thinkmedialabs.co   thinkmedialabs.com
                         m
thinkmedialabs.com
thinkmedialabs.co   thinkmedialabs.com
    m
thinkmedialabs.co   thinkmedialabs.com
    m
thinkmedialabs.co   thinkmedialabs.com
    m
thinkmedialabs.co   thinkmedialabs.com
    m
thinkmedialabs.co   thinkmedialabs.com
    m
Global Food Chain




                    thinkmedialabs.co   thinkmedialabs.com
                        m
•  Unified digital
   storefront across 30
   branches
   nationwide
•  Complied with
   global and local
   brand requirements
•  Integrated Social
   Media in business
   process (marketing,
   sales, operations,     thinkmedialabs.com

   …)
•  Think Media Labs was selected via a thorough
   selection process of digital agencies in the Middle
   East and USA
•  Integrated Digital and Social Media as part of the
   McDonalds nationwide business process including
   marketing, sales, operations, IT,…
•  Fully complied with global brand requirements
•  Unified the digital storefront across 30 branches
   nationwide
•  Trained employees and staff on the latest business
   methodologies in Social Media
                           thinkmedialabs.co thinkmedialabs.com
                               m
thinkmedialabs.co   thinkmedialabs.com
    m
•  We built the online
   community for
   Harvard Arab Alumni
   in KSA, UAE, Jordan,
   Egypt, Qatar, Oman,
   & Lebanon.
•  Coordinated with
   Harvard University in
   Cambridge and Abu
   Dhabi
•  Promoted HAAA
   event of 600            thinkmedialabs.com

   attendees
•  We built the online community for Harvard Arab
   Alumni by reaching out to alumni in KSA, UAE,
   Jordan, Egypt, Qatar, Oman, & Lebanon
•  We coordinated with Harvard University in
   Cambridge towards establishing an online
   community for Arab Alumni based on Harvard’s
   global alumni standards
•  Promoted the HAAA event that saw more than 600
   attendees across business, government officials,
   Harvard alumni, and alumni from top US schools to
   discuss topics of energy and challenges facing the
                          thinkmedialabs.co thinkmedialabs.com

   Middle East                m
Image	
  Source:	
  h.ps://www.facebook.com/mobile	
  


                                                         thinkmedialabs.co   thinkmedialabs.com
                                                             m
Take advantage of
                                                                                            Facebook and Twitter,
                                                                                             especially with Social
                                                                                           Media applications already
                                                                                            installed on the phone

Image	
  Source:	
  	
  h.p://irudiak.argazkiak.org/d5be8a95def2db5fa800d269f41eb7b7_c.jpg	
  


                                                                                                 thinkmedialabs.co   thinkmedialabs.com

                                                                                                     m
•  Make sure your apps
                                                                                            analytics provider keeps
                                                                                            track of the Social Media
                                                                                            activity, especially when
                                                                                            a mobile device calls
                                                                                            directly to the social
                                                                                            network without going to
                                                                                            you server first
Image	
  Source:	
  h.p://blog.upscene.com/thomas/images/transacHon_staHsHc_logger_visualizaHon_1.png	
  


                                                                                               thinkmedialabs.co   thinkmedialabs.com
                                                                                                   m
Accessing Social                  •    Who did what
Graph information                 •    Locations
for a better mobile               •    Comments
experience,
especially:                       •    Posts



                      thinkmedialabs.co    thinkmedialabs.com
                          m
Offer Customized
    Information




Image	
  Source:	
  	
  h.p://art12.photozou.jp/pub/201/124201/photo/25491311.png	
  


                                                                                        thinkmedialabs.co
                                                                                            m
Tie-in reviews and
     testimonials




Image	
  Source:	
  h.p://www.mediaspin.com/images/superstock/Twi.er-­‐Network-­‐
Man-­‐Profile-­‐2-­‐600.jpg	
  


                                                                                    thinkmedialabs.co
                                                                                        m
•  Globally more people own
   a mobile phone than a
   toothbrush
•  Of the world’s 4 billion
   mobile phones, 1.08 billion
   are smartphones               Image	
  source:	
  
                                 h.p://www.mediaspin.com/images/superstock/Twi.er-­‐Balloon-­‐Woman-­‐
                                 Profile-­‐2-­‐600.jpg	
  


•  60% admit to using their
   device in the bathroom
                                                    thinkmedialabs.com
•  More than 500 million
   mobile monthly active
   users as of April 20, 2012
•  Half of Twitter users use
   Twitter on their mobile      Image	
  source:	
  h.ps://www.facebook.com/mobile	
  




                                                       thinkmedialabs.com
•  Challenges of reaching
   out to a generation so
   entrenched in Social
   Media that 10% think it is
   OK to text and 3% check
   Facebook during sex ?                                                                                                                 Image	
  Source:	
  
                                                                                                                                         h.p://irudiak.argazkiak.org/
                                                                                                                                         d5be8a95def2db5fa800d269f41eb7b7_c.jpg	
  

Sources:	
  	
  h.p://mashable.com/2010/05/05/texHng-­‐during-­‐sex/	
  

h.p://www.digitaltrends.com/social-­‐media/survey-­‐nearly-­‐three-­‐percent-­‐of-­‐australians-­‐check-­‐facebook-­‐during-­‐sex/	
  



                                                                                                                                                             thinkmedialabs.com
•  Social Media incentives, promo codes, and
   free offerings (preferably in-app purchase) to
   active Social Media participants
•  Periodically ask Social Media participants to
   review you app or provide testimonials


                      thinkmedialabs.co   thinkmedialabs.com
                          m
•  Sneak-Peaks to active Social Media
   participants on new features, screenshots
   from upcoming releases,…
•  Customer Support
•  Periodic Marketing Campaigns


                     thinkmedialabs.co   thinkmedialabs.com
                         m
•  Promote your mobile app via Social Media
•  Incorporate Social Media at the core of your
   mobile strategy
•  Integrate with mobile browsers
•  Integrate with already installed Social Media
   apps
•  Create a mobile site for your mobile users
                    thinkmedialabs.co   thinkmedialabs.com
                        m
Download our
App:                   /thinkmedialabs

                       /thinkmedialabs

                       /thinkmedialabs

                       Search Think Media
                       Labs
                       linkd.in/thinkmedialabs




        thinkmedialabs.co    thinkmedialabs.com
            m

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The Digital Doha Summit - Ayman Itani, Mobile Social Case Studies

  • 2. Think Media Labs is a premier Digital & Social Media boutique agency founded by Ayman Itani. It aims to help enterprises and international brands targeting Lebanon, the Gulf, and the MENA region thrive by drawing on Internet platforms to capture digitally their customers & audiences. thinkmedialabs.co thinkmedialabs.com m
  • 3. •  Social Media strategy development •  Presence management •  Sales strategies •  Product launches •  Customer strategy and CRM •  Promotions and influencer outreach thinkmedialabs.co thinkmedialabs.com m
  • 5. thinkmedialabs.co thinkmedialabs.com m
  • 6. thinkmedialabs.co thinkmedialabs.com m
  • 7. thinkmedialabs.co thinkmedialabs.com m
  • 8. thinkmedialabs.co thinkmedialabs.com m
  • 9. thinkmedialabs.co thinkmedialabs.com m
  • 10. Global Food Chain thinkmedialabs.co thinkmedialabs.com m
  • 11. •  Unified digital storefront across 30 branches nationwide •  Complied with global and local brand requirements •  Integrated Social Media in business process (marketing, sales, operations, thinkmedialabs.com …)
  • 12. •  Think Media Labs was selected via a thorough selection process of digital agencies in the Middle East and USA •  Integrated Digital and Social Media as part of the McDonalds nationwide business process including marketing, sales, operations, IT,… •  Fully complied with global brand requirements •  Unified the digital storefront across 30 branches nationwide •  Trained employees and staff on the latest business methodologies in Social Media thinkmedialabs.co thinkmedialabs.com m
  • 13. thinkmedialabs.co thinkmedialabs.com m
  • 14. •  We built the online community for Harvard Arab Alumni in KSA, UAE, Jordan, Egypt, Qatar, Oman, & Lebanon. •  Coordinated with Harvard University in Cambridge and Abu Dhabi •  Promoted HAAA event of 600 thinkmedialabs.com attendees
  • 15. •  We built the online community for Harvard Arab Alumni by reaching out to alumni in KSA, UAE, Jordan, Egypt, Qatar, Oman, & Lebanon •  We coordinated with Harvard University in Cambridge towards establishing an online community for Arab Alumni based on Harvard’s global alumni standards •  Promoted the HAAA event that saw more than 600 attendees across business, government officials, Harvard alumni, and alumni from top US schools to discuss topics of energy and challenges facing the thinkmedialabs.co thinkmedialabs.com Middle East m
  • 16. Image  Source:  h.ps://www.facebook.com/mobile   thinkmedialabs.co thinkmedialabs.com m
  • 17. Take advantage of Facebook and Twitter, especially with Social Media applications already installed on the phone Image  Source:    h.p://irudiak.argazkiak.org/d5be8a95def2db5fa800d269f41eb7b7_c.jpg   thinkmedialabs.co thinkmedialabs.com m
  • 18. •  Make sure your apps analytics provider keeps track of the Social Media activity, especially when a mobile device calls directly to the social network without going to you server first Image  Source:  h.p://blog.upscene.com/thomas/images/transacHon_staHsHc_logger_visualizaHon_1.png   thinkmedialabs.co thinkmedialabs.com m
  • 19. Accessing Social •  Who did what Graph information •  Locations for a better mobile •  Comments experience, especially: •  Posts thinkmedialabs.co thinkmedialabs.com m
  • 20. Offer Customized Information Image  Source:    h.p://art12.photozou.jp/pub/201/124201/photo/25491311.png   thinkmedialabs.co m
  • 21. Tie-in reviews and testimonials Image  Source:  h.p://www.mediaspin.com/images/superstock/Twi.er-­‐Network-­‐ Man-­‐Profile-­‐2-­‐600.jpg   thinkmedialabs.co m
  • 22. •  Globally more people own a mobile phone than a toothbrush •  Of the world’s 4 billion mobile phones, 1.08 billion are smartphones Image  source:   h.p://www.mediaspin.com/images/superstock/Twi.er-­‐Balloon-­‐Woman-­‐ Profile-­‐2-­‐600.jpg   •  60% admit to using their device in the bathroom thinkmedialabs.com
  • 23. •  More than 500 million mobile monthly active users as of April 20, 2012 •  Half of Twitter users use Twitter on their mobile Image  source:  h.ps://www.facebook.com/mobile   thinkmedialabs.com
  • 24. •  Challenges of reaching out to a generation so entrenched in Social Media that 10% think it is OK to text and 3% check Facebook during sex ? Image  Source:   h.p://irudiak.argazkiak.org/ d5be8a95def2db5fa800d269f41eb7b7_c.jpg   Sources:    h.p://mashable.com/2010/05/05/texHng-­‐during-­‐sex/   h.p://www.digitaltrends.com/social-­‐media/survey-­‐nearly-­‐three-­‐percent-­‐of-­‐australians-­‐check-­‐facebook-­‐during-­‐sex/   thinkmedialabs.com
  • 25. •  Social Media incentives, promo codes, and free offerings (preferably in-app purchase) to active Social Media participants •  Periodically ask Social Media participants to review you app or provide testimonials thinkmedialabs.co thinkmedialabs.com m
  • 26. •  Sneak-Peaks to active Social Media participants on new features, screenshots from upcoming releases,… •  Customer Support •  Periodic Marketing Campaigns thinkmedialabs.co thinkmedialabs.com m
  • 27. •  Promote your mobile app via Social Media •  Incorporate Social Media at the core of your mobile strategy •  Integrate with mobile browsers •  Integrate with already installed Social Media apps •  Create a mobile site for your mobile users thinkmedialabs.co thinkmedialabs.com m
  • 28. Download our App: /thinkmedialabs /thinkmedialabs /thinkmedialabs Search Think Media Labs linkd.in/thinkmedialabs thinkmedialabs.co thinkmedialabs.com m