Forward Progress has a unique program for community banks, we setup the plan, build community, manage events, drive traffic and leads. We have a select program especially for our business bankers who want to reach the very busy business owners of the world. If you are ready for the next level of digital marketing for banks, call us! 877-592-6224

1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
CREATING INFLUENCE IN A DIGITAL WORLD

2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
What is the Strategy for Digital Marketing?
• Create and promote
useful, relevant
information
• Attract and engage with
website visitors
• Convert those visitors
into customers/clients
Graphic: Andy Crestodina - Orbit Media Studios, Chicago

3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Content Marketing and the Consumer Journey

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Digital Marketing
Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Content Marketing and the Consumer Journey

5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Influencer Marketing
• Spotlighting the team from the inside out
• Employee’s – enhanced LinkedIn ProfilesVideo
• Executives - thought leadership
• Employee Spotlight (hosting online events)
• Employee Advocacy
• Humanize Brand
• Featured Business Clients
• Loyal Clients
• New Client Welcome
• Startup Spotlight
Source: Nielson

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Digital Marketing
Influencer Marketing

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Digital Marketing
Community Marketing
• Spotlighting local businesses
• New businesses
• Featured business
• Veteran owned
• Recognition
• Business events
• online/in person
• Featured charities
• Centrust charities
• Other local efforts

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Digital Marketing
The Next Evolution of SEM

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Digital Marketing
We Target Small Business Owners
Wherever They Visit

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Digital Marketing
Sample Landing Page - Brand

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Digital Marketing
Sample Landing Page – Direct Business

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Digital Marketing
Sample Landing Page - SBA

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Digital Marketing
Sample Ads

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Digital Marketing
Case Study
• We built a successful PPC campaign to
generate business loans for Bridgeview Bank
Our campaign produced results:
• 682,625 impressions
• 3,196 clicks (visitors driven to landing page)
• $5.78 Ave CPC (well below industry average
$30)
• 122 qualified businesses leads asking for
more info / applied for a business loan.

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Digital Marketing
Case Study - Details
Top Converting Keywords users entered to
trigger our ads:
• Business loans
• Loans for small business
• Commercial real estate loans
• Business capital
• Business loan
• SBA loans
• Business financing
• Commercial loan lenders

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Digital Marketing
We Train Your Team, Partners and Clients
• Influencer Training
• Employee Advocacy
• Social Teaming
• Coaching Programs
• Onsite or Online Sessions

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Digital Marketing
Connect WITH us!
Dean@forwardprogress.net