Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP

How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
SOCIAL SELLING Foundation – 101
Group G - CLP

Social Selling 101
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social
Network Skills
• Influencer Development, Relationship Marketing,
Social Selling, Influencer Marketing and Production,
eLearning, Lead Generation and Conversion Social
Networking, Digital Marketing

Social Selling 101
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you
understand
• Ask us anything throughout the
session
Audio
Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
+1 (562) 247-8421
Access Code : 578-708-343

Social Selling 101
4 Handouts

Social Selling 101
Course Objectives
• Boost Network Ranking
• Improve Personal Branding
• Advance Business Influence
• Gain Social Selling Skills
• Online Appointment Setting
• Increase Targeted Referrals
• 20 Minute a Day Routine

Social Selling 101
Commit to Your Success

Social Selling 101
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Selling 101
Source: IDC #247829
IDC Statistics

Social Selling 101
Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential buyers and
customers, personal branding, and social listening. Social Selling is gaining popularity in a
variety of industries, though it is used primarily for B2B (business-to-business) selling or
highly considered consumer purchases (e.g., financial advisory services, automotive,
realty).
Social selling has become more popular since companies have looked to increase their
return on investment of social media interaction.[5] Sales teams within organizations
frequently mine data from social media that may help them connect to customers in order
to create a more genuine sales lead.[5] The technique frequently focuses on approaching
potential clients in a less direct way, meaning they don't interrupt their daily lives with cold
calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up
many sales processes, while also improving relationships.
Source: Wikipedia: Social Selling
Social Selling

Social Selling 101

Social Selling 101
Social Media – What?

Social Selling 101
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile = Your Professional Brand
Positive (+) vs. Negative (-)

Social Selling 101
• Thought Leader
• Executive Presence
• Humanize Your Brand
• Attract Speaking Opportunities
• Increase Referrals
• Generate New Business
• Appointments!
What are your Goals?
Know the Numbers!
SHARE YOUR GOALS!

Social Selling 101
Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?

Social Selling 101
PHRASE (10)
• GE Aviation
• Digital Aviation
• Digital Solutions
• Data Science
• Predictive Maintenance
• Fuel Optimization
• FOQA / FDM / Safety
CORE (20)
• GE
• Aviation
• Digital
• Data
• Fuel
• Maintenance
• Safety
LOCAL BASED (10)
• Austin Digital Aviation
• Austin data Solutions
• Austin Fuel Optimization
• Austin…
• Texas…
• US
10x
10-20 RULE!

Social Selling 101
PHRASE (10)
• Ultrasound Solutions
• Ultrasound Software
• Ultrasound Equipment
• Ultrasound Software
• Radiology Solutions
• Radiology Equipment
• Healthcare Industry
CORE (20)
• Ultrasound
• Healthcare
• Radiology
• Medical
• Chicago
LOCAL BASED (10)
• Illinois Ultrasound
• Illinois Radiology
• Illinois Medical Software
• Chicago Ultrasound
• Chicago Radiology
• Chicago Medical Software
10x
10-20 RULE!

Social Selling 101
Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• What industry are they in?
• What size company do they work for?
• Who do they know?
• If they are consumers, what are their interests?
• Who will you be talking to?

Social Selling 101
• Why are you doing what you do?
• How did you get started?
• How do you help your target client/partner?
• Pivotal turning points and milestones?
• What do you love to do when not working?
What is Your Story?

Social Selling 101
Things to Have Handy
• Current resume
• Best Web site content
• Any online content that represents you
• List of other social media accounts
• List of contacts and databases

Social Selling 101
Top Privacy Settings
Tour of
Settings

Back Up Your Profile!

Photo, Headline and Summary

Social Selling 101

Social Selling 101
10-20 RULE

Social Selling 101
Social Selling Index

Social Selling 101
Peer Review
• Book best appointment time
• Within 8 days
• Enough time to update profile
• With you
• Commit to both being done
• With each other

Social Selling 101
Questions?

Social Selling 101
Confirm Assignments
• Login to Social Jack
• Setup profile
• Understand your network
• Know your target customer/partner
• Define your keywords
• Build your story
• Update your LinkedIn Profile
• Reference classes →
Send any questions to
GE@SocialJack.ZenDesk.com

Social Selling 101
Get Help – Submit Profile for Review

Social Selling 101
Your Next Classes and Coaching Sessions
Your Classes
Social Selling Orientation – Welcome to Social Selling Overview
Thursday, May 30, 2019 - 8:00 AM - 8:30 AM CT
Social Selling 101 – Social Selling Foundation/LinkedIn Beginner
Monday, June 3, 2019 - 8:00 AM - 9:00 AM CT
Social Selling 201 – Social Jack Network Building
Monday, June 10, 2019 – 8:00 AM - 9:00 AM CT
Social Selling 301 – LinkedIn Advanced Sales Techniques
Social Selling 302 – LinkedIn Advanced Sales Routine
Your Coaching Sessions
Tuesday, June 4, 2019 - 1:00 PM - 1:30 PM CT
You Are Group G

Social Selling 101
Thank You!

Social Selling 101
Connect WITH us!

Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP

Similar a Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP (20)

Más de Social Jack

Más de Social Jack (15)

Último

Último (20)

Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP