2. CI
ER
EX
SE
Do not open the kit until I say GO!
Build the tallest freestanding structure.The
entire marshmallow must be on the very top.
You’ll have 18 minutes.
Use as much or as little of the kit contents as
you want, but nothing else!
4. Our job is to bring
ourselves the bad
news sooner.
5. 1st timers
Care too much about their ideas,
and look for certainty in process.
Experienced founders
Care more about opportunity cost,
and look for certainty in evidence.
24. Specific customer definitions
help find them quickly, and
point out scalable channels to
reach them.
Specific value propositions are
more compelling and help you
get early traction.
Zoom in!
39. CI
ER
EX
Individually, what are the
company milestones for the
next year? Goals? Walkaway conditions?
One per card. Include dates.
SE
Risk Tolerance
40. CI
ER
EX
As a group, create a single
timeline out of all the cards.
Star any that don’t feel right
or don’t fit for discussion at
the pub tonight.
SE
Risk Tolerance
75. SE
(Hint: use the Canvas or metrics
to make sure it’s relevant.)
CI
ER
What big make-or-break risks
or idea is the one you want to
nail down this week?
EX
Pick a
learning goal
76. Start with your
learning goal.
Build
Learn
Pick a learning goal.
Pick a measurement.
Draw your MVP on a blank sheet.
Measure
83. Take a look at the
customers’ world
Looking at different aspects of
their lives, we’ll examine our own
beliefs about them, who they are
– and if they really exist, how to
frame our value in their context.