Fi event1 pitch bootcamp-werk1-23 may2013
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Content used to support the interactive pitch bootcamp of the first Founder Institute Event in Munich at WERK1.
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Fi event1 pitch bootcamp-werk1-23 may2013
- 1. welcome
- 2. JAN KENNEDY • Co-Director of FI in Munich • Managing Director Meltwater Group • 200 to 1,000 people • 0 to $140M • Zero Funding • Silicon Valley, Austria, Hong Kong, Malaysia, Munich
- 3. STRUCTURE • Intros – Sponsors • Intro to The Founder Institute • Steffen Matz CEO/Founder Social Media Interactive • Jan Küster – Pitching Bootcamp Intro • Open Floor • 1 on 1 speed pitching • Drinks / Networking
- 5. The Goal The Founder Institute has created a training and mentoring program, to help entrepreneurs launching a new startup, create meaningful and enduring technology companies with shared equity that encourages peer support.
- 7. The Results percent survival rate 75%+ Strong 42%+ Funded
- 8. The Fees Fee Amount Description Application EUR 50 For Admissions Test Processing Course EUR 850 For Mentor Travel, Catering, Supplies, Etc. Bonus Pool 3.5% Optional upon Graduation Tuition $4,500 Conditional on External Financing
- 9. The Positioning Idea-Stage Incubator Founder Institute Funding Programs TechStars Angel Investors AngelList Entrepreneurial Events Startup Weekend
- 10. The Program Idea Business Launch 1. Startup Basics 2. Vision & Values 3. Startup Research 4. Naming & Branding 5. Mentor Idea Review 6. Startup Legal 7. Cofounders & Hiring 8. Revenues & Costs 9. Product Development 10. Mentor Progress Review 11. Outsourcing 12. Marketing & Sales 13. Publicity 14. Fundraising 15. Graduation
- 11. benefits
- 12. 1. structured curriculum Guidance From Idea To Fundraising apply now: http://FI.co/join/ 1.5 Mn • Idea Refinement • Mentor Review 1.5 Mn • Business Set-up • Mentor Review 1.0 Mn • Launch Planning
- 13. 2. seasoned mentors Experience Top Founders 2:1 Ratio apply now: http://FI.co/join/b2
- 14. 3. shared upside Camaraderie Shared Upside All Stakeholders apply now: http://FI.co/join/b2
- 15. 4. Investor preparation Capital Local Investors Real Feedback apply now: http://FI.co/join/b2
- 16. 5. partner discounts Free Services >75 Partners $20K to $2.5K apply now: http://FI.co/join
- 17. Typical Founder • 34 years old • 60% have had a technical focus and 40% have had a product focus • Has had professional experience • Has high fluid intelligence • Has high openness • Has moderate agreeableness • Remains employed whilst visiting FI • Wants to develop an idea or their recently launched startup to get more direction & support
- 18. Additional Benefits • Keep your day job • Build your dream company • Get expert feedback from top CEOs • Join the largest global startup network
- 19. The Testimonials
- 20. questions?
- 21. Steffen Matz, CEO Social Media Interactive GmbH
- 22. Jan C. Küster Sales-Driven Entrepreneurship Enthusiast
- 23. Pitch Bootcamp The Founder Institute http://FI.co/join
- 24. Who Are You?
- 26. 5 Rules
- 27. Display Confidence Stand tall Speak clearly
- 28. Don’t Make Excuses “I’m tired” “Let me apologize for…” “This is my first time…” “I think that…”
- 29. Avoid Superlatives “We’re the first…” “fastest” “best” “only”
- 30. Use Data “big” = bad “large” = ignorant
- 31. End Strong What is your ask? Leave with a slogan.
- 32. Pitch Types
- 33. The Three Pitch Types Elevator Pitch • <1 Minute • Every Day • Clear Competition • 3-5 Mins • Excite • Structure Fundraise • 20-30 Mins • Inform • Data Heavy
- 34. Elevator Pitch
- 35. My company, is developing to help (solve a problem) (with secret sauce) (company name) (a defined offering) (a target audience) ,
- 36. Easy? No.
- 37. My company, is developing to help find deals online faster. Socialista a social utility female consumers ,
- 38. State a Simple Offering
- 39. Be Specific a social utility In other words, a regional gas and electric company. an ecommerce site
- 40. Avoid Buzzwords mobile social CRM For SMBs in EMEA over HTTP, of course. a mobile application
- 41. Skip the Adjectives a revolutionary service Fight the power! backend software
- 42. Specify a Precise Audience
- 43. Identify Demographics female consumers Consumers, consumers everywhere! mothers aged 24 to 36
- 44. Specify Your Market artists and musicians Jugglers, piano players and trained monkeys unite! unsigned electronic bands
- 45. Clarify the Buyer large businesses They are just so large, and they want what I have. purchasing managers at Fortune 1,000 companies
- 46. My company, is developing to help find deals online faster. Socialista an ecommerce site mothers aged 24 to 36 ,
- 47. Identify a Problem Everyone Understands
- 48. My company, is developing to help Socialista an ecommerce site young mothers , shop for hip baby products at wholesale prices
- 50. My company, is developing to help Socialista an ecommerce site young mothers , shop for hip baby products at wholesale prices with automated ordering for diapers, wipes and other staples.
- 51. Other Examples
- 52. My company, has developed to help TheFunded an online community website entrepreneurs seeking venture investment , research, rate and review venture capital firms with subpoena-proof anonymity to encourage accuracy.
- 53. My company, has created to help the Founder Institute a training and mentoring program entrepreneurs launching a new startup , create meaningful and enduring technology companies with shared equity that encourages peer support.
- 54. Open Floor The Founder Institute http://FI.co/join
- 55. My company, is developing to help (solve a problem) (with secret sauce) (company name) (a defined offering) (a target audience) ,
- 56. One Minute Pitch
- 57. 1. OVERVIEW: What does your company do, and what need is your product or service serving? 2. MARKET: What market are you in and what are some facts about the size? 3. COMPETITION: What do you have that makes you unique as compared to your competition? 4. STATUS: Where are you in your growth plans and how do you make money? 5. THE ASK: What do you need, and, if you need money, what business milestones do you plan to achieve?
- 58. BREAK
- 60. 1. Find a Partner 1. 60 Second Pitch • What does the business do? • What market is the business in? • What is the secret sauce? 2. 60 Second Feedback • Did you understand it? • Was it compelling? • How to improve it? 3. Switch Sides 2. Find a New Partner
- 61. My company, is developing to help (solve a problem) (with secret sauce) (company name) (a defined offering) (a target audience) ,
- 62. Thank you! The Founder Institute http://FI.co/join
Notas del editor
- We want to make the process of launching a technology company better. Our goal is to help you launch meaningful and enduring technology companies.
- It’s a four month program with 15 sessions. There is one session each week in the evening. It takes 20 hours per week.