Using IP to build and grow innovative businesses
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Talk given at Enterprise Ireland in Dublin on 1 May 2013
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Using IP to build and grow innovative businesses
- 1. Using IP to build and grow innovative businesses
- 2. or
- 3. The case for good lawyers
- 5. <Outline >
- 6. 0.0 Survival Basics 1.0 Use the System 2.0 Break The system
- 7. <0.0>
- 17. <1.0>
- 18. Intellectual Property is the legal right to control the results of creativity and innovation
- 19. Intellectual Property strategy is how you use the intellectual property system to your advantage
- 21. A sales pitch
- 22. €30
- 27. <Cloud>
- 29. 1940 1350 1158 745 579 425 337 313 258 252 180 151 144 144 91 90 64 43 31 27 26 0 500 1000 1500 2000 2500 United States South Korea China P.Rep. Japan Germany Canada United Kingdom Sweden Finland Israel Taiwan Netherlands India Switzerland Australia Ireland Singapore Italy Spain Denmark New Zealand Belgium Patent Applicants by Country 16540
- 30. 0 5 10 15 20 25 ACCENTURE GLOBAL SERVICES LTD (IE) SKYPE LTD (IE) BUSINESS OBJECTS SOFTWARE LTD (IE) MARKPORT LTD (IE) Toll Text International Ltd (IE) CORVIL LTD (IE) TRINITY COLLEGE DUBLIN (IE) YOUGETITBACK LTD (IE) HESNAN JOHN (IE) SOFTMARK LIMITED (IE) Changing Worlds Ltd (IE) MOBILEAWARE TECHNOLOGIES LTD (IE) IE, IE, Cloud: Irish Assignees
- 32. <Games>
- 34. Zynga Case Study • February 2012: No patents • March 2012: acquires 38 patents • October 2012: Partners with Bwin.party • December 2012: Applies for Nevada licence • January 2013: >100 patents and applications
- 35. Slot Machine
- 36. Team play of slot machines
- 37. Size of Patent Portfolio Companies >1000 IGT, Aruze, WMS industries 101 – 1000 Zynga, Lottomatica (via Gtech), Scientific Games, Walker Digital 11 – 100 Playtech 1 – 10 Bwin, Amaya, OnGame, TabCorp, Ladbrokes 0 or unknown Weswit, GVC Holdings
- 38. <Patents>
- 39. Top Assignees: Publication Count
- 42. DOMESTIC INVENTORS FOREIGN INVENTORS Held Locally Held Overseas Held Locally Acquisition by foreign firm with investment in R&D Third level focus on patenting Small local tech sector Government incentives to foreign firms to engage in R&D activities Incentive switch from manufacturing to R&D Extension of corporate IP strategy Local or Global HQ relocation Acquisition of IP assets Global structures Source: Internal Research 2007-2012 publications
- 43. “Other” sectors • Fashion • Architecture • Furniture • Construction • Animation • Games
- 44. <2.0>
- 45. Never doubt that a small startup can take on a huge monopoly. Indeed, it is the only thing that can.
- 46. Policy and governance will be as important as technology in shaping what the market looks like in the coming years.
- 47. And that, of course, will shape how impactful our portfolio companies are, and that will ultimately shape our returns.
- 50. I’ve started to believe the leverage in the “sharing economy” will be in opening regulated industries. Christina Cacioppo http://www.christinacacioppo.com/blog/2013/04/03/sf-things/
- 51. [t]he challenges of the connected future are less technical and more legislative, political and philosophical. http://gigaom.com/2013/03/17/uber-data-darwinism-and-the-future-of-work/
- 54. We already know this
- 55. Ryanair
- 58. <e.g.>
- 63. €40 Billion per year Fosters civic and social participation Massive efficiency gains Solves Societal Challenges
- 68. <no brainer>
- 72. Access to Justice Privacy Open Data Public Participation Access to Information Information Society
- 73. <Conclusion>
- 74. Total Solutions Game Changers Vendors Specialists UniquenessLow High Importance
- 75. Total Solutions Game Changers Vendors Specialists UniquenessLow High Importance 0.0 1.0 2.0
- 76. Total Solutions Game Changers Vendors Specialists UniquenessLow High Importance 0.0 1.0 2.0
- 77. fred.logue@newmorningip.com +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip
Notas del editor
- Often hear that an IP right allows the owner to prevent someone using their IPOf course this is correct but the IP right is far richer that that.It’s a bit like saying a property right gives you the right to prevent someone coming onto your land or into your building but obviously property rights are far more that that.IP can be use a very effective tool to control the results of creativity and innovation. Preventing use is one thing but it also allows you to permit use, to move the results around in a safe and profitable way etc.