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Emerging technologies Module Frances Bell f.bell@salford.ac.uk Marie Griffiths m.griffiths@salford.ac.uk Maria Kutar @salford.ac.uk 1 Slide Image used under Creative Commons License from Edans
Maria Kutar MarieGriffiths Someprevious students AndmeFrancesBell
Attributed to Dan Zen Yutaka Tsutano afronie Sispace at Salford  ModernDope (old account)
What is out there about me? Digital identity / footprint Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!” Search for yourself on http://www.123people.com/
Why are these services making the information available? Facebook covertly launches photo facial recognition software  - that users have to opt out of   Preoccupations benrmatthews Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html
Pocket Magnifier from cobalt123  By Axel Bührmann Separation of form and content Accessibility Mick Roche
Develop (Simple) blogging skills
Web services and media
180 degree turn on Facebook“You are the product not the customer”
Need for active agency, privacy management http://www.mattmckeon.com/facebook-privacy/
Your network knows more than you do  If you have connections who value you, you  can ask direct questions – not too often!
practice theory Personal/ consumer Commercial/ producer
What can Social Media do for small businesses? Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement. …   almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers. Student social media consultants Identified opportunities for: Merchandising Selling last minute tickets for events Enhancing customer relations Etc. http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
Students work in groups to create digital strategy Investigate technologies Investigate business, plan strategy  Storyboard web site Proof of concept site in Wordpress Assessed in examination
Emerging Technologies module learning  experiences Active engagement and experimentation Multiple perspective thinking – consumer/producer, customer/ service provider Inquiring and critical approach Not fixed knowledge

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Emerging Technologies Module Provides Active Learning Experiences in Digital Identity, Social Media Strategy and Web Development

  • 1. Emerging technologies Module Frances Bell f.bell@salford.ac.uk Marie Griffiths m.griffiths@salford.ac.uk Maria Kutar @salford.ac.uk 1 Slide Image used under Creative Commons License from Edans
  • 2. Maria Kutar MarieGriffiths Someprevious students AndmeFrancesBell
  • 3.
  • 4. Attributed to Dan Zen Yutaka Tsutano afronie Sispace at Salford ModernDope (old account)
  • 5. What is out there about me? Digital identity / footprint Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!” Search for yourself on http://www.123people.com/
  • 6. Why are these services making the information available? Facebook covertly launches photo facial recognition software - that users have to opt out of Preoccupations benrmatthews Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html
  • 7. Pocket Magnifier from cobalt123 By Axel Bührmann Separation of form and content Accessibility Mick Roche
  • 10. 180 degree turn on Facebook“You are the product not the customer”
  • 11. Need for active agency, privacy management http://www.mattmckeon.com/facebook-privacy/
  • 12. Your network knows more than you do If you have connections who value you, you can ask direct questions – not too often!
  • 13. practice theory Personal/ consumer Commercial/ producer
  • 14. What can Social Media do for small businesses? Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement. … almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers. Student social media consultants Identified opportunities for: Merchandising Selling last minute tickets for events Enhancing customer relations Etc. http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
  • 15. Students work in groups to create digital strategy Investigate technologies Investigate business, plan strategy Storyboard web site Proof of concept site in Wordpress Assessed in examination
  • 16.
  • 17. Emerging Technologies module learning experiences Active engagement and experimentation Multiple perspective thinking – consumer/producer, customer/ service provider Inquiring and critical approach Not fixed knowledge

Notas del editor

  1. Module contextY1 module taught to 250 students with my colleagues MG and Maria Kutar
  2. Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  3. Technologies and web services used by studentsBlackberries, iphones
  4. Life experiences - How do they use them?Resisting Digital Native assumptions Encouraging critique, start with personal use
  5. All users - Focus on Accessibility
  6. Model use of Personal Learning Network
  7. Based on 2 reflexive relations/ dualitiesTheory/practicePersonal/ organisationalAlsoConsumer/producer
  8. Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy