Francesco Ferrazzino and me play a bit with the concepts of engagement and branding, getting inspiration from the most longeve "startup" in history :)

1. DO MARKETING LIKE JESUS
Get inspiration from the most longeve "startup" in history

2. The first seed
How they use it?

3. First Release the MVP
You need an Incredible product,
like transorm water to wine

4. Use simple & recognizable values
Remember your target

5. Start from the history
And tell a a nice story

6. Choose a logo that is recognized
Less is better

7. Take care to your Brand Identity / Personal Brand
and don’t be too self

8. Scale the world
A startup is scalable don’t think about you and your friends (only)

9. Convert your early-evangelist
Pay attention to Giuda.

10. Be “touchable”
Your future costumers want touch (no talk all action)

11. GO viral
It works! (not always)

12. Don’t lose your time
Act now!

13. Who take this lesson?

14. Yahweh = Dialectical Materialism
The Messiah = Marx
The Elect = The Proletariat
The Church = The Communist Party
The Second Coming = The Revolution
Hell = Punishment of the Capitalists
The Millennium = The Communist Commonwealth
This is «Escatology»

15. Yahweh = Consumerism
The Messiah = Steve Jobs
The Elect = Apple Fan Boy
The Church = The apple store
The Second Coming = The next iPhone Release
Hell = Microsoft
The Millennium = The Day Apple will buy Microsoft in cash

16. YOU?

17. Comics by
http://www.gioba.it
(a real priest)