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Web 2.0 Job Search Tactics

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Job Search Tactics for the new Milennium using today\'s web 2.0 tactics

Web 2.0 Job Search Tactics

  1. 1. Web 2.0 Job Search Tactics 1. Why? 2. Trends….. 3. How? 4. Link….. By Frank Pacheco
  2. 2. The battle in a job market is no longer just about competing for an interview , it is about competing for a relationship with potential employers. 1. Why?
  3. 3. When you use life-changing job hunt, incorporating all the methods above: have a 1,200 percent better chance of finding a job than if you just send out resumes!" Richard Bolles , What Color is Your Parachute Good News: ERE article Not Hiring? Tell That to the 4.4 Million Who Found Jobs in February 2009 Top Source of Jobs: Networking Use the internet to uncover leads, tap into your contacts, and then expand your network. Your network is the key to job search success. Other job search methods are valuable as tools to land you leads, contacts, and referrals. By all means, use the internet to post your resume. (Consider Resume Blasting) Drake Beam Morin (DBM): Job Search Statistics
  5. 5. BIRDS OF A FEATHER FLOCK TOGETHER The term homophily stems from study of social networks. HOMOPHILY Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation
  6. 6. <ul><li>Treat Networking Like a Business </li></ul><ul><li>Production - Success in business and life depends on producing value either directly or indirectly through people you influence. </li></ul><ul><li>Diversification – Experiment with various networks and tools. </li></ul><ul><li>Tracking and Analysis – this is not optional. </li></ul><ul><li>Trend Data – See where people are headed. Be there ahead of time . </li></ul>
  7. 7. Converging Trends Impacting Your Job Search Content Marketing Cause Marketing Social Media Job Search 2. Trends
  8. 8. Familiarity with Trends … N = 102 responses
  9. 9. Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples:
  10. 10. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops
  11. 11. Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter
  12. 12. Become a CONTENT EXPERT <ul><li>Find </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><ul><li>Google News Alerts </li></ul></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Funnel </li></ul><ul><ul><li>Shift, cull & create content </li></ul></ul><ul><li>Feed </li></ul><ul><ul><li>Write your own blog </li></ul></ul><ul><ul><li>Share via social media </li></ul></ul>Networking in 21 st Century
  13. 13. Become a PEOPLE SEARCHER <ul><li>Find </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Trade association lists </li></ul></ul><ul><ul><li>MeetUp groups </li></ul></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li>Technorati search of blogs </li></ul></ul>Networking in 21 st Century <ul><li>Funnel </li></ul><ul><ul><li>Create a relationship </li></ul></ul><ul><ul><li>Information of value </li></ul></ul><ul><li>Feed </li></ul><ul><ul><li>Comment on blogs / Twitter </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul>
  14. 14. Become a TECHIE <ul><li>Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>TweetMyJobs </li></ul></ul><ul><ul><li>FaceBook Fan Page </li></ul></ul><ul><ul><li>LinkedIn / LinkedIn groups </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>Networking in 21 st Century <ul><li>Google Ad Words </li></ul><ul><ul><li>Pay per click </li></ul></ul><ul><ul><li>Create landing page (your online resume </li></ul></ul><ul><ul><li>Create Ad </li></ul></ul><ul><ul><ul><li>Title </li></ul></ul></ul><ul><ul><ul><li>Description (6 words or less </li></ul></ul></ul><ul><ul><ul><li>URL ( </li></ul></ul></ul>
  15. 16. <ul><li>Process: </li></ul><ul><li>Monitoring available Information </li></ul><ul><li>Searching for job openings </li></ul><ul><li>Establishing your brand </li></ul><ul><li>Building Relationships </li></ul>3. How? Image: Source:
  16. 17. Monitoring Available Information Blog Search
  17. 18. Monitoring Available Information Google Custom Search Image: Source:
  18. 19. Monitoring Available Information Sites Worth Reading Image: Source:
  19. 20. Monitoring Available Information Using Tweeter Image: Source:
  20. 21. Monitoring Available Information What People are Saying Image: Source:
  21. 22. Searching for Job Openings Master List Image: Source:
  22. 23. Searching for Job Openings Job Aggregators Indeed includes millions of job listings from thousands of web sites, including company career pages, job boards, newspaper classifieds, associations, and blogs. SimplyHired searches thousands of job boards, classifieds, and company sites. LinkUp is a job search engine that searches jobs on company sites. Search for jobs posted by location (city, state, zip), keyword, vicinity, and best match.
  23. 24. Searching for Job Openings Using Twitter
  24. 25. Searching for Job Openings Using Twitter
  25. 26. Establishing Your Brand Advertise Yourself
  26. 27. Establishing Your Brand Social Media Resume Ways to reach you. Show that you don’t just use a phone. Show your work history. Share other social profiles. You are working and your knowledge is not obsolete. Volunteering experience. Personal information. Share This. Gather Testimonials. Downloadable documents about you.
  27. 28. Establishing Your Brand Share Your Knowledge
  28. 29. Establishing Your Brand Showcase Yourself
  29. 30. Source: <ul><li>Add your voice for interpersonal relationships </li></ul><ul><li>Connect with old colleagues – this is a monthly practice </li></ul><ul><li>Write recommendations </li></ul><ul><li>Get recommendations – Ebay Review </li></ul><ul><li>Ask and answer questions </li></ul><ul><li>Connect with people immediately after the meeting </li></ul><ul><li>Get a vanity URL </li></ul><ul><li>Never use templates; custom messages only </li></ul><ul><li>Add depth to your profile </li></ul><ul><li>Add links </li></ul><ul><li>Customize why you want to be reached </li></ul><ul><li>Add applications </li></ul>Profile Strategy 4. Link
  30. 31. Getting started: Creating and optimizing your profile <ul><li>Be specific about your location and industry </li></ul><ul><li>Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for </li></ul>
  31. 32. Real Time Updates <ul><li>This can be updated as frequently as you wish </li></ul><ul><li>Say what you are doing similar to Facebook, Twitter </li></ul><ul><li>This will show in your connection’s “Network Updates” </li></ul><ul><li>Default is “My Company” “My Website” “My Blog” </li></ul><ul><li>Edit to name your company, name of website, etc </li></ul><ul><li>More click trough's when sites are named </li></ul>
  32. 33. Who are you and what do you do? <ul><li>Summary = 30 second elevator pitch </li></ul><ul><li>Who you are, what you do, what you are interested in </li></ul><ul><li>Specialties can be used as keywords and acronyms specific to your industry </li></ul>
  33. 34. Online Resume <ul><li>This is your resume but without the worry of 1 or 2 page minimums </li></ul><ul><li>Be descriptive </li></ul><ul><li>Include keywords and acronyms (again) where appropriate </li></ul>
  34. 35. Education – Honors & Awards <ul><li>Be sure to list schools, majors, activities in and out of the classroom </li></ul><ul><li>Include personal, professional, and volunteer nominations and awards </li></ul>
  35. 36. What interests you? <ul><li>What are your hobbies, interests, volunteer activities </li></ul><ul><li>This humanizes you </li></ul><ul><li>This gives others the ability to find common interests with you </li></ul>Your Groups and Associations
  36. 37. How to get in touch with you <ul><li>You may want to add a message </li></ul><ul><li>You may want to add your email address </li></ul><ul><li>Interested In = who you are looking to connect with </li></ul><ul><li>Personalize your URL </li></ul><ul><li>Add this to your email footer </li></ul><ul><li>When commenting on web sites, blogs, industry leave this URL for people to find you. </li></ul><ul><li>Include it when signing up for events </li></ul>
  37. 38. Use Google to search LinkedIn <ul><li>Your reach is only so big </li></ul><ul><li>Google indexes most personal and company profiles </li></ul><ul><li>Start with this search string in Google </li></ul><ul><ul><li> (enter keywords) </li></ul></ul><ul><ul><li>You will need to “play” with words, phrases, “”, like you would usually do on any Google search </li></ul></ul>
  38. 44. LinkedIn Tips <ul><li>Create a specific email address for your LinkedIn account </li></ul><ul><li>Archive unwanted or unknown connection requests </li></ul><ul><li>5 I Don’t Knows can get you in trouble with LinkedIn </li></ul><ul><li>3,000 Invitations allowed (can request for more) </li></ul><ul><li>Personalize invitations or create your own templates. LinkedIn templates are boring. </li></ul><ul><li>Write recommendations </li></ul><ul><li>Participate in Questions & Answers </li></ul>Ask yourself. . . Look at your profile, would you want to connect with you?
  39. 45. It’s not the size of your network but how you use it Mistakes With Social Media <ul><li>Using industry jargon and acronyms with those not in the industry </li></ul><ul><li>Profiles that do not include keywords that allow others to find you </li></ul><ul><li>Not linking or adding widgets to/from your other pages (LinkedIn, Facebook, Twitter) </li></ul><ul><li>Failure to move from online relationships to in person </li></ul><ul><li>Not introducing your friends and connections to each other </li></ul>
  40. 46. Resources <ul><li>JibberJobber – Career management tool </li></ul><ul><li>Alltop HR and Alltop Careers – Blog aggregator with lots of useful content </li></ul><ul><li>Quintessential Careers – Templates, advice, articles </li></ul><ul><li> – Lots of local an national links </li></ul><ul><li>Dan Schawbel – Personal branding guru </li></ul><ul><li>Emurse – Can host your resume here. Search engines love the site </li></ul><ul><li>LinkUp – Only jobs from corporate career pages </li></ul><ul><li>Indeed </li></ul><ul><li>Simply Hired </li></ul><ul><li>Twin Cities Business magazine – Lists of lists </li></ul><ul><li>Social Media Headhunter | @smheadhunter </li></ul><ul><li>For more great resources, follow these links: Job Search Job Search Plan Free Job Search Sites Online Job Hunting Job Search Readiness Quiz </li></ul>