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I know Facebook Ads, how do I expand
to Twitter, LinkedIn, YouTube?
Frank Cohen, fcohen@clevermoe.com,
408 364 5508, August 27, 2020
Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://clevermoe.com/better-digital-advertising-now/
• Digital advertising expert Frank Cohen hosts a series of
webinars on to make marketing faster, easier, and less
expensive in the era of Digital Ad Network AIs
You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI
Introduction and why the topic is important (5 mins)
Product demo (10 mins)
How to take action on the topic (5 mins)
Q&A (10 mins)
Marketers need
to conceptualize an ad
to experiment until it works
to be within budget and schedule
to roll with the changes
And still feel like hugging someone
Marketers
Know market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand to other networks
How We Work
Digital Ad Networks
Surfaced our first challenge: How to
make it self-service
Here’s why
Detailed Analysis
How does their AI work?
Campaign type
FB Pixel
Demographics
Interests
Spend control
Demo
Once you get good…
LinkedIn Ads
Facebook Ad Manager
Twitter Ad Manager
+ 60 More
How was this valuable to you?
clevermoe.com/better-digital-advertising-now
You and me, we’re in a club now . . .
Lets meet again, and often
ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run

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I know facebook ads, how do i expand to twitter, linked in, youtube

  • 1. I know Facebook Ads, how do I expand to Twitter, LinkedIn, YouTube? Frank Cohen, fcohen@clevermoe.com, 408 364 5508, August 27, 2020
  • 2. Webinar recording • These slides are from a webinar hosted by Frank Cohen • Watch the webinar recording at https://clevermoe.com/better-digital-advertising-now/ • Digital advertising expert Frank Cohen hosts a series of webinars on to make marketing faster, easier, and less expensive in the era of Digital Ad Network AIs
  • 3. You and me, we’re in a club now . . . Marketers never have enough time, money, people Marketers needs to be wary of Marketing AIs Digital Ad Networks AIs work for them, not you Marketers need their own Marketing AI
  • 4. Introduction and why the topic is important (5 mins) Product demo (10 mins) How to take action on the topic (5 mins) Q&A (10 mins)
  • 5. Marketers need to conceptualize an ad to experiment until it works to be within budget and schedule to roll with the changes And still feel like hugging someone Marketers
  • 6. Know market segments? Don’t know segments? Place ads in minutes Tracking Pixel across all networks Expand to other networks How We Work
  • 7. Digital Ad Networks Surfaced our first challenge: How to make it self-service
  • 10. How does their AI work? Campaign type FB Pixel Demographics Interests Spend control Demo
  • 11. Once you get good… LinkedIn Ads Facebook Ad Manager Twitter Ad Manager + 60 More
  • 12. How was this valuable to you? clevermoe.com/better-digital-advertising-now
  • 13. You and me, we’re in a club now . . . Lets meet again, and often
  • 14. ContactLets meet again, and often Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508 Bonus Free Clever Moe account 1 hour strategy meeting with Frank Automatic management as your ads run