2011 Online Giving Trends by Blackbaud

6. MOST GIVING HAPPENS IN Q4 End-of-year giving accounts for 34.8% of online giving (Q4) and December represented 20.3% of the total. 3/22/2012 Putting the Puzzle Pieces Together 6

7. PEOPLE ARE GETTING MORE COMFORTABLE 87% of nonprofits had at least one online gift of $1,000 or more Distribution of online gifts of $1,000+ 3/22/2012 Putting the Puzzle Pieces Together 7

8. MOST SECTORS ARE SEEING GREAT GROWTH • We have seen double- digit growth across the board since 2009. • Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009. • Online giving to the Education sector is up 40% since 2009. 3/22/2012 Putting the Puzzle Pieces Together 8

9. WHY DOES ALL THE DATA MATTER? 3/22/2012 Putting the Puzzle Pieces Together 9

10. 3/22/2012 Putting the Puzzle Pieces Together 10

11. 3/22/2012 Putting the Puzzle Pieces Together 11

12. 3/22/2012 Putting the Puzzle Pieces Together 12

13. 3/22/2012 Putting the Puzzle Pieces Together 13

14. 3/22/2012 Putting the Puzzle Pieces Together 14

15. WHAT TO DO ABOUT IT? 5 Things Your Nonprofit Can Do Today 3/22/2012 Putting the Puzzle Pieces Together 15

16. HAVE PEOPLE OVER YEAR ROUND • Partner up with like minded organizations. • Content marketing (i.e. blogging) • Search Engine Optimization • Paid Search (i.e. Google Adwords) • Social Media Engagement • Email Communication (i.e. eNewsletter) • Paid advertising (Facebook, Twitter, Google display network, etc) 3/22/2012 Putting the Puzzle Pieces Together 16

17. PUT YOUR BEST FOOT FORWARD 3/22/2012 Putting the Puzzle Pieces Together 17

18. CLEAN UP YOUR HOUSE 3/22/2012 Putting the Puzzle Pieces Together 18

19. KEEP IN TOUCH (RETENTION) 3/22/2012 Putting the Puzzle Pieces Together 19

20. MAKE PEOPLE WANT TO TELL OTHERS • ToMamaWithLove • EpicThanks • Charity:Water • Puzzle Builder 3/22/2012 Putting the Puzzle Pieces Together 20

21. Photo credit: http://www.gapingvoid.com 3/22/2012 Putting the Puzzle Pieces Together 21

22. GRAB THE REPORT 2011 Online Giving by Blackbaud 3/22/2012 Putting the Puzzle Pieces Together 22

Notas del editor

Section header
Up 13% year-over-year.54% of the organizations experienced results at or above this growth rate.
Haiti in 2010*Excluding large International Affairs organizations.
End-of-year giving accounts for 34.8% of online giving (Q4). December represented 20.3% of this total.
Distribution of $1k online gifts87% of organizations had at least one online gift of $1,000+.The largest online gift made in 2011 was $260,000.
Section header
Donor acquisition tool
Younger crowd
More individual monetary worth
Bigger gifts
More lifetime value
Section header
Most of online giving happens in December.In fact, a lot happens in the final few days of the year.But there is risk in relying too much on year end giving because the inbox keeps getting more and more crowded.
Humane societyRecurring giving focus
Charity:WaterClean websiteClear call to actionSimple, focused giving formGreat reason for giving% of gift that goes to the misionWhere the money goes
HOPE Worldwide retain 15% of their new Haiti-related donors in the first yearImplemented a year-long multichannel campaign to keep new donors informed on progress.Tell people what you’ve doneUse email effectively

2011 Online Giving Trends by Blackbaud

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2011 Online Giving Trends by Blackbaud

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