Mobility should transform businesses, but to reap mobility’s transformative powers, enterprises need the right custom enterprise apps. The key to success is creating custom mobile apps to support the business processes that make your company unique. The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Research and polled 100 executives in organizations actively engaged in using mobile technology.

1. 2014 Mobility Report APPERIAN
Executive Enterprise
CITO Research

2. Apperian 2014 Executive Enterprise Mobility Report 1
INTRODUCTION
Mobility should transform businesses,
but to reap mobility’s transformative
powers, enterprises need the right
FRPELQDWLRQ RI R΍WKHVKHOI DQG
custom enterprise apps. The key to
success is creating custom mobile
apps to support the business process
es that make your company unique.
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mobility investments put more empha
sis on custom apps, robust enterprise
app stores, and app management
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the 2014 Apperian Executive Mobility
Survey, which asked senior executives
about the progress of and satisfaction
with their mobility programs.
Apperian has performed surveys in
the past, but those focused on the
deployment of enterprise apps in the
workplace and polled users about the
impact of mobility at work. In its Exec
utive Mobility Survey, Apperian sought
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WKHLUPRELOLWSURJUDPVZKDWEHQHȴWV
they are expecting, what metrics are
available to them, and what strategies
they are using to drive adoption.
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a more strategic perspective on mobil
ity that can help identify best practices
and critical success factors, informa
tion that everyone involved in leading
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TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

3. Apperian 2014 Executive Enterprise Mobility Report 2
SURVEY NUTS AND BOLTS
How We Did It and Who Participated
The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Re
search and polled 100 executives in organizations actively engaged in using mobile
technology.
Gatepoint Research invited selected technology executives to participate. Survey
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(81% of participants came from companies with annual revenues in excess of $500
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ties, retail, and manufacturing.
In this report, Dan Woods, Founder and Analyst at CITOResearch.com, analyzes
the survey results and suggests a program for taking advantage of the lessons that
HPHUJHIURPWKHGDWD7KLVUHSRUWH[DPLQHVNHȴQGLQJVGHVFULEHVGULYHUVRIVXF
cess , and concludes with recommendations for mobility programs.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

5. Apperian 2014 Executive Enterprise Mobility Report 3
KEY FINDINGS
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i 7KHPDLQEHQHȴWVRXJKWERIUHVSRQGHQWVLVLPSURYHGEXVLQHVVSURFHVVHV
IROORZHGELQFUHDVHGHPSORHHVDWLVIDFWLRQ

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(55%).
i The mobile sweet spot is comprised of apps that provide a better experience for
a unique business process that may be used inside or outside the company.
i Surprisingly, the desire to save money and drive new revenue were less frequent
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with mobility, more may use mobility to drive new revenue and service delivery
opportunities.
What benefits are you seeking with your mobility investments?
Improved business processes
Cost saving
0% 10% 20% 30% 40% 50% 60% 70% 80%
Increased
employee satisfaction
Competitive advantage
Platform usage
New revenue or service
delivery opportunities
Other
67%
60%
55%
39%
30%
20%
2%
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

8. Apperian 2014 Executive Enterprise Mobility Report 4
KEY FINDINGS
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According to survey respondents, apps that target customers and apps that serve
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Given the emphasis on custom apps for enabling particular business processes, it’s
not surprising that apps serving particular roles in the company are also high pri
ority. One question that deserves further research is exactly which roles are being
enabled with mobile apps.
Apps for customers can increase revenue in multiple ways, including multichannel
interactions. Walgreens found that customers using their app before store visits
spent four times more than those who just visited the store. Customers engaged via
the app, online, and in the store spent six times more on average.
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6DOHVRQQHFWR΍HUVVDOHVDRQHVWRSVKRSIRUHYHUWKLQJIURPWUHQGLQJSURGXFWVWR
contracts to videos. The app lets sales answer questions like, “What’s the Internet
of Everything, anyway?”.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

9. Apperian 2014 Executive Enterprise Mobility Report 5
KEY FINDINGS
86720(5$1'52/(63(Ζ)Ζ$3362))(50267Ζ03$7
CONTINUED FROM PAGE 4
What mobile apps do you believe will have the
greatest impact on productivity and/or ROI?
Apps for customers
Email/calendar/contacts
Role/function-specific apps
Administrative apps
(e.g. HR, expense reporting, etc.)
Apps for partners
Microsoft Office
(Rate 1-5, 1=Little or no impact; 5=High impact)
4.04
4.03
3.86
3.53
3.53
3.49
1 2 3 4 5
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

10. Apperian 2014 Executive Enterprise Mobility Report 6
KEY FINDINGS
6(85Ζ7Ζ6$:Ζ'(635($'21(51
i When asked about challenges to achieving mobility goals, security was most fre
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tion of mobile application usage and development in the enterprise.
i Less frequent but still a concern was lack of budget (41%) and poor quality of apps

12. *LYHQWKHGLɝFXOWDQGH[SHQVHRIFUHDWLQJJRRGDSSVODFNRIEXGJHWDQG
poor quality of apps could be related. (One way organizations can increase the
quality of their apps is through user app testing, ensuring that the best possible
app is released.)
i Issues related to managing mobility programs are also high on respondents’ lists
RIFKDOOHQJHVZLWKFLWLQJKRZWRGHWHUPLQH52ΖDQGFLWLQJODFNRIPDQ
agement tools as important challenges.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

13. Apperian 2014 Executive Enterprise Mobility Report 7
KEY FINDINGS
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Deployment momentum shows no sign of slowing. Respondents overwhelmingly
indicate they are in the midst of large scale deployments to thousands of users (and
given the context of the survey, we believe the users in question are employees).
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WZRHDUV$ERXWRQHWKLUG

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that timeframe.
How many users do you expect to equip with
mobile apps within the next two years?
More than 5,000 33%
4,001 to 5,000 5%
3,001 to 4,000 8%
2,001 to 3,000 18%
1,001 to 2,000 7%
501 to 1,000 10%
500 or fewer 20%
0% 5% 10% 15% 20% 25% 30% 35%
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

15. Apperian 2014 Executive Enterprise Mobility Report 8
KEY FINDINGS
Ζ19(670(176Ζ15($6($'237Ζ21
Respondents described the types of investments they are making to drive adoption.
Creating apps for business processes was a strong focus, followed by investments
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new form of process optimization for most respondents.
i 0RELOL]LQJEXVLQHVVSURFHVVHVLVNHDUHFUHDWLQJDSSVWRDGGUHVVFRUHEXVL
ness processes; this means internal app development or partners developing
apps).
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metrics about their mobility programs.
What investments are you making to increase
mobile app adoption?
Creating more apps to address
core business processes
Training
Analytics
UI/UX improvements
Help desk
Agile development
cycle with user input
53%
49%
43%
39%
35%
31%
0% 10% 20% 30% 40% 50% 60%
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

18. Apperian 2014 Executive Enterprise Mobility Report 9
KEY FINDINGS
0($685Ζ1*68(66:Ζ7+02%Ζ/Ζ7
Respondents state that analytics track app usage, platform usage, and use by in
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22. Do you have visibility into the following metrics
for your mobility program?
Data loss/device loss
Where apps are used
How frequently apps are used
Network usage
Platform usage
Who is using apps
Which apps are used
29%
36%
39%
46%
47%
54%
66%
0% 10% 20% 30% 40% 50% 60% 70%
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That’s surprising given their security concerns and indicates a need for metrics
about managing security and data leakage.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

23. Apperian 2014 Executive Enterprise Mobility Report 10
WHAT’S DRIVING SATISFACTION?
After analyzing the data, it became clear that some participants are happier than
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were with adoption and found that satisfaction with adoption follows a normal dis
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high satisfaction. This begged a question: what are those with high satisfaction do
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How satisfied are you with the adoption
of mobile apps in your organization?
(Rate 1-5, 1=Unsatisfied; 5=Very Satisfied)
1 2 3 4 5
Low satisfaction Average satisfaction High satisfaction
40%
35%
30%
25%
20%
15%
10%
5%
0%
6%
22%
34%
28%
7%
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

24. Apperian 2014 Executive Enterprise Mobility Report 11
WHAT’S DRIVING SATISFACTION?
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It seemed likely that the companies that were best at supporting business processes
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DGGUHVVSUREOHPVDOLJQHGZLWKDFRPSDQȇVVSHFLȴFQHHGV
Participants were asked about the source of their apps, whether internally devel
oped, custom developed by a partner, purchased from a vendor, or available from
public app stores. They stated what proportion of apps in each category they had
currently deployed or planned to create.
What is the source of your mobile apps?
By satisfaction with adoption Current Planned
Low
Satisfaction 32% 54%
Average
Satisfaction 38% 35%
High
Satisfaction
Internally developed
57% 17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 14% 43%
Average
Satisfaction 32% 32%
High
Satisfaction
Custom developed by partner
37% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Vendor developed
Low
Satisfaction 54% 32%
Average
Satisfaction 38% 26%
High
Satisfaction 66% 14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 46% 18%
Average
Satisfaction 44% 18%
High
Satisfaction
Public apps
46%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
The numbers in each category do not add up to 100% because participants could
indicate that they did not plan to deploy apps from a particular source by checking
not applicable or leaving the question blank.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

25. Apperian 2014 Executive Enterprise Mobility Report 12
WHAT’S DRIVING SATISFACTION?
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Custom apps include internally developed apps and apps developed by partners.
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as those in public app stores.
THE MOST SATISFIED DEVELOP MORE CUSTOM APPS
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28. Those with low satisfaction do have plans to create custom apps, with 54% men
WLRQLQJSODQVWRFUHDWHDSSVLQWHUQDOODQGSODQQLQJWRKLUHSDUWQHUVWRGHYHORS
apps on their behalf. This indicates an across the board acknowledgment of the
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main goal for enterprise mobility: to improve business processes and presumably
accelerate business itself.
AND USE MORE APPS OVERALL
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DSSVWKDQWKHLUOHVVVDWLVȴHGFRXQWHUSDUWVZLWKUHSRUWLQJXVHRIYHQGRUDSSV
DQGUHSRUWLQJXVHRISXEOLFDSSV7KLVLQGLFDWHVDULFKHUSURJUDPRIPRELOLW
overall, with more apps available for users.
To balance out this point of “more apps,” it must be noted that apps are far more
narrowly focused than desktop applications, so more apps are required to provide
all the needed functionality.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

29. Apperian 2014 Executive Enterprise Mobility Report 13
WHAT’S DRIVING SATISFACTION?
:25.Ζ1*+$5'72'5Ζ9($'237Ζ21
Participants were asked what strategies they were using to drive adoption. It seemed
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WLRQGL΍HUHQFHVWKDWFRXOGSURYLGHHYLGHQFHRIZKDWKHOSVGULYHDGRSWLRQ
What strategies are you using to drive app adoption?
By satisfaction with adoption Current Planned
Low
Satisfaction 11% 50%
Average
Satisfaction 18% 59%
High
Satisfaction
Internal promotion of available apps
40% 43%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 7% 54%
Average
Satisfaction 26% 59%
High
Satisfaction
App management software
60% 29%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 54% 32%
Average
Satisfaction 44% 38%
High
Satisfaction
BYOD
60% 31%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 11% 25%
Average
Satisfaction 29% 32%
High
Satisfaction
Private app store
31% 40%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 32% 36%
Average
Satisfaction 50% 15%
High
Satisfaction
Help desk
66% 26%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Low
Satisfaction 11%
Average
Satisfaction 15%
High
Satisfaction
Gamification
11% 31%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

30. Apperian 2014 Executive Enterprise Mobility Report 14
WHAT’S DRIVING SATISFACTION?
:25.Ζ1*+$5'72'5Ζ9($'237Ζ21
7KRVHPRVWVDWLVȴHGDUHGRLQJȴYHWKLQJVGL΍HUHQWOIURPWKRVHOHDVWVDWLVȴHG
i Promoting appsLQWHUQDOOYHUVXVIRUWKRVHOHDVWVDWLVȴHG

31. i Deploying app management software YHUVXVIRUWKRVHOHDVWVDWLVȴHG

32. i 2΍HULQJenterprise app storesYHUVXVIRUWKRVHOHDVWVDWLVȴHG

33. i Providing a help deskWRVXSSRUWXVHUVYHUVXVIRUWKRVHOHDVWVDWLVȴHG

34. i 8VLQJOHDGLQJHGJHWDFWLFVOLNHJDPLȴFDWLRQ to drive adoption (11% versus 0% of
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35. INTERNAL PROMOTION
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sense because they’re also more focused on creating custom apps. A company
is much more likely to promote custom apps because they are excited and in
vested in them.
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36. WKHMXVWDUHQȇWGRLQJLWHWIRUWKHPRVWSDUW6XFKH΍RUWVDUHOLNHOWRLQFUHDVH
adoption.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
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Security Is a Widespread Concern
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Investments Increase Adoption
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What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

37. Apperian 2014 Executive Enterprise Mobility Report 15
WHAT’S DRIVING SATISFACTION?
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APP MANAGEMENT
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of its own apps, it stands to reason that app management is a greater focus.
App management software supports the entire app lifecycle, including adding
apps, ensuring they are secure, and deploying them to all relevant users. Apps
and content are secured in a way that is integrated with the enterprise security
infrastructure.
The large investment in app management is likely the strongest evidence that the
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We can also see app management software becoming pervasive in the future,
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them plan to deploy app management software.
ENTERPRISE APP STORES
Like the app store on your phone, having an enterprise app store makes it easier
for users to discover apps that can help them do their jobs. Many more of those
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TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
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Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

39. Apperian 2014 Executive Enterprise Mobility Report 16
WHAT’S DRIVING SATISFACTION?
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HELP DESK
If people can’t make mobile apps work for them, they stop using them. How can you
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43. Help desks appear to be an easy way to improve adoption. Some app management
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remotely.
GAMIFICATION
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TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

44. Apperian 2014 Executive Enterprise Mobility Report 17
RECOMMENDATIONS
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ness process improvement are the most sought after and produce the best results.
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i The most frequently cited investment to increase adoption of mobile apps is
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spondents.
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adoption among users.
Here are a few additional recommendations based on my own research and
observations about successful enterprise mobility programs:
i Invest in app management software and enterprise app stores.
Q Do not wait to invest in app management and enterprise app stores. It is clear
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TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

45. Apperian 2014 Executive Enterprise Mobility Report 18
RECOMMENDATIONS
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i Be sure to segment your users.
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and talents that must be taken into account. Think like a marketer and create
formal segmentation and improve it over time.
i Consider the technology setup of the people you are supporting.
Q While we are all mobile, we are also not only mobile. Consider how to support
the use of an app in all the contexts in which users work.
Q It is crucial to understand how are you going to allocate business processes
across devices and platforms.
i Lower the cost of implementing and deploying apps.
Q Hybrid web apps are a great way to easily mobilize internal websites.
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create apps rapidly.
Q By deploying such apps with proper analytics, you can learn what people need.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

46. Apperian 2014 Executive Enterprise Mobility Report 19
RECOMMENDATIONS
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i To speed up app development, invest in an API.
Q A program to improve management and operational skills of APIs is a crucial
enabler for mobile app development.
i Choose the right form for each application.
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sus smartphone for example).
i Patterns for developing apps will quickly emerge. Use them to your advantage.
Q App patterns include supporting a role, supporting one process step, or pre
senting data.
Q Strategies for management and maintenance will vary based on the needs of
the apps.
Successful mobility programs should make it as easy and low cost as possible to
experiment with new types of apps to support business processes and should use
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Metrics and analytics are key for evaluating where to deploy resources in creating
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evaluate mobility management solutions in order to provide those metrics and ad
dress concerns around mobility management.
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs

47. Apperian 2014 Executive Enterprise Mobility Report 20
ACKNOWLEDGMENTS
ABOUT CITO RESEARCH
CITO Research is a source of news, analysis, research and knowledge for CIOs, CTOs,
IT and business professionals. CITO Research engages in a dialogue with its audi
ence to capture technology trends that are harvested, analyzed and communicated
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www.citoresearch.com
TABLE OF CONTENTS
Introduction
Survey Nuts and Bolts:
How We Did It and Who Participated
Key Findings
Supporting Business Processes Is the Prime Directive
XVWRPHUDQG5ROH6SHFLȴF$SSV2΍HU0RVWΖPSDFW
Security Is a Widespread Concern
%XW1RWKLQJΖV6ORZLQJWKH0RPHQWXPRI0RELOLW
Investments Increase Adoption
0HDVXULQJ6XFFHVVZLWK0RELOLW
What’s Driving Satisfaction?
Custom Apps: A Critical Success Factor
The Most Successful Develop More Custom Apps
And Use More Apps Overall
Working Hard to Drive Adoption
Internal Promotion
App Management
Enterprise App Stores
Help Desk
*DPLȴFDWLRQ
Recommendations for Enterprise
Mobile Programs
ABOUT OUR SPONSOR
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company. The Apperian EASE
platform delivers enterprise
mobility services that enable
many of the world’s largest cor
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the full lifecycle of mobile apps
for iOS, Android and Blackber
ry. Apperian is empowering the
liberated enterprise to support
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ABOUT GATEPOINT RESEARCH
Gatepoint Research, a subsidiary of
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custom surveys to collect industry re
search in order to gain insight into user
needs, analyze IT and business trends,
forecast innovation direction and general
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responders are thought leader executives
in functionally relevant roles in leading
technology companies. Gatepoint stresses
the quality of each responder to achieve
highly valid and representative data.
www.apperian.com www.gatepointresearch.com