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Personal branding for developers - West Island developers and entrepreneurs meetup - 2015-07-29

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Personal branding for developers - West Island developers and entrepreneurs meetup - 2015-07-29

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Personal Branding for developers: it’s more important than you think. Do you think personal branding is not for you? Why should you care about your brand? After all, it’s not like you are an actor or the lead singer for a rock band.

In fact, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You’ll find better jobs or become the “go-to guy” in certain situations. You’ll become known for your expertise and leadership; people will seek your advice and point of view. You’ll get paid better to speak, write, or consult. As a developer, there are many tools you can use to scale, and this presentation will help you understand how to get visibility, make a real impact, and achieve your goal. No need to be a marketing expert or a personal branding guru: be yourself and get your dream job or get to the next level of your career.

Personal Branding for developers: it’s more important than you think. Do you think personal branding is not for you? Why should you care about your brand? After all, it’s not like you are an actor or the lead singer for a rock band.

In fact, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You’ll find better jobs or become the “go-to guy” in certain situations. You’ll become known for your expertise and leadership; people will seek your advice and point of view. You’ll get paid better to speak, write, or consult. As a developer, there are many tools you can use to scale, and this presentation will help you understand how to get visibility, make a real impact, and achieve your goal. No need to be a marketing expert or a personal branding guru: be yourself and get your dream job or get to the next level of your career.

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Personal branding for developers - West Island developers and entrepreneurs meetup - 2015-07-29

  1. 1. Personal  Branding  for  developers Frédéric Harper @fharper http://outofcomfortzone.net Sr. Technical Evangelist @ Immun.io West Island Developers and Entrepreneurs Meetup – 2015-07-29 CreativeCommons:https://flic.kr/p/bGbCkP
  2. 2. Creative Commons: https://flic.kr/p/kTkFxp getting out of the crowd
  3. 3. Creative Commons: https://flic.kr/p/penRD3 personal branding
  4. 4. what
  5. 5. Creative Commons: https://flic.kr/p/8VkstM can you recognize this brand?
  6. 6. Creative Commons: https://flic.kr/p/8Vksmp and this one?
  7. 7. Creative Commons: https://flic.kr/p/2Twfq4 the goal is [kind of] the same
  8. 8. Creative Commons: https://flic.kr/p/b4h6uT best [programming language] dev?
  9. 9. Paul Irish, Google Chrome advocate personal branding [Personal branding is] the art of consistently presenting, online and offline, the essence of how you stand out from the crowd.
  10. 10. CreativeCommons:https://flic.kr/p/9sboqk it’s about you
  11. 11. Creative Commons: https://flic.kr/p/6HmVg2 who you are
  12. 12. Creative Commons: https://flic.kr/p/8G8D4n who you wants to be
  13. 13. Creative Commons: https://flic.kr/p/4Y8VkW how you wants to be seen
  14. 14. CreativeCommons:https://flic.kr/p/97oiDM what you know
  15. 15. Creative Commons: https://flic.kr/p/7YfeWc what you are doing
  16. 16. Creative Commons: https://flic.kr/p/bvUGnP what you did
  17. 17. Creative Commons: https://flic.kr/p/7yh8gF your tribe
  18. 18. CreativeCommons:http://j.mp/1a9QDlh what you like
  19. 19. Creative Commons: https://flic.kr/p/bX3Y6s what you don’t like
  20. 20. CreativeCommons:https://flic.kr/p/4nbnn it‘s about everything that defines you
  21. 21. why
  22. 22. Creative Commons: https://flic.kr/p/9CG51N is personal branding important?
  23. 23. Creative Commons: https://flic.kr/p/529HMU it’s critical
  24. 24. Creative Commons:http://j.mp/1bvRpN4 you already have one
  25. 25. Copyright: http://j.mp/K9zVby a personal story
  26. 26. CreativeCommons:https://flic.kr/p/d2Q2uE it‘s not about being that rock star
  27. 27. Creative Commons: https://flic.kr/p/cXA5Yd you aren’t indispensable
  28. 28. Creative Commons: https://flic.kr/p/cDnJzy new opportunities ahead
  29. 29. Creative Commons: https://flic.kr/p/chEwR9 better paycheck
  30. 30. Creative Commons: https://flic.kr/p/br2yMv recognition
  31. 31. Creative Commons: https://flic.kr/p/jKT8rq « just » getting a job or internship
  32. 32. CreativeCommons:https://flic.kr/p/4ktyuQ you deserve to be successful
  33. 33. Creative Commons: https://flic.kr/p/bqqS2T my precious…
  34. 34. Creative Commons: https://flic.kr/p/9Ah3H9 it‘s for everyone
  35. 35. how
  36. 36. CreativeCommons:https://flic.kr/p/bAejoy define your goal
  37. 37. Creative Commons: http://j.mp/1aa5CeM define your brand
  38. 38. Creative Commons: https://flic.kr/p/6eJWgJ who are you
  39. 39. CreativeCommons:https://flic.kr/p/bkuABm who do you want to be
  40. 40. CreativeCommons:https://flic.kr/p/fVB3bh be authentic
  41. 41. CreativeCommons:https://flic.kr/p/67dukT do epic shit
  42. 42. Creative Commons: https://flic.kr/p/9qU5xA make it art
  43. 43. Creative Commons: https://flic.kr/p/5YXfLv do what you love
  44. 44. CreativeCommons:https://flic.kr/p/4Z39YK make your own rules
  45. 45. HOW
  46. 46. Creative Commons: https://flic.kr/p/6n9cBB the secret ingredient
  47. 47. Creative Commons: https://flic.kr/p/9id7Gd get visibility
  48. 48. Creative Commons: https://flic.kr/p/7twZcy if you aren’t on Google…
  49. 49. CreativeCommons:https://flic.kr/p/99DJfD start a blog
  50. 50. Creative Commons: https://flic.kr/p/e5wZ3t be on social media
  51. 51. Creative Commons: https://flic.kr/p/8VzMNM speak at conferences
  52. 52. Creative Commons: https://flic.kr/p/6mhub5 start an user group
  53. 53. Copyright: https://octodex.github.com/deckfailcat/ think Open Source
  54. 54. help others
  55. 55. Creative Commons: https://flic.kr/p/4mJnLg write some doc or report bugs
  56. 56. show your design skills
  57. 57. Creative Commons: https://flic.kr/p/7nUfYp do a certification
  58. 58. Creative Commons: https://flic.kr/p/aaYT6y get industry recognition
  59. 59. Creative Commons: https://flic.kr/p/sZiRe network, network, and network
  60. 60. when
  61. 61. CreativeCommons:https://flic.kr/p/88qwuz now is too late
  62. 62. Creative Commons: https://flic.kr/p/iPDfSg it’s an investment
  63. 63. Creative Commons: https://flic.kr/p/deW3Bg you can start while at work
  64. 64. CreativeCommons:https://flic.kr/p/69KN3C you are the expert
  65. 65. CreativeCommons:https://flic.kr/p/4hzCCZ leave your mark on everything you do
  66. 66. Creative Commons: https://flic.kr/p/8Z1Cxm we scratched the surface
  67. 67. http://j.mp/personalbrandingbook
  68. 68. Frédéric Harper fharper@immun.io @fharper http://outofcomfortzone.net http://j.mp/personalbrandingbook http://immun.io

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