Community in HER corner

new directions

introducing

Community in HER
Corner 2012

Copyright © 2012 Her Corner LLC

It starts in your OWN BACKYARD. You
meet the women in your neighborhood who, like you, are
building businesses

We share ideas, approaches, fears. We get to know each other.
We make friends. We refer business. We reach out beyond
our own neighborhood. And then, we realize

Together we’re helping
to grow each other’s businesses

Community in HER Corner

Build a local Collaborate & Grow your
community Aspire business

Together we inspire women to build the businesses we’ve all envisioned


Build a Local Community

Vision


A neighborhood community of women

Community in HER Corner:
Her Corner (HC) started in 2011 as a neighborhood-based
group of female business owners who wanted to share
business experiences and collaborate with women in their
own community

•Groups of 12-15 members per neighborhood
•Members meet in each other’s homes over dinner
•Broad range of business sizes and years in business
•“No Direct Sell” rules and codes of conduct
•Set agendas and facilitators to remain on topic
•One-on-one connections outside the meetings

Neighborhoods of Chevy Chase and
Bethesda were first 2 groups formed


The Result? Friendships, Insight, Networks & Business Growth

A place to inspire and aspire
Some women aspire to high-growth entrepreneurship while
other women aspire to a referral-based solo-preneurship;
whatever you aspire to for your business, you’ll find someone
just like you at HC

HC provides a ‘safe’ community of business relationships where:
•Mentor relationships develop freely
•Experiences are shared
•Confidence develops
•Businesses grow

A setting that inspires women to
aspire to grow the business they
have envisioned

Copyright © 2012 Her Corner LLC Copyright © 2012 Her Corner LLC

But why stop here?

Let’s build MORE of these communities!
In 2012 we’re growing the groups to new neighborhoods so that we can
incorporate more members to share broader insights, invite better
speakers, plan or collaborate on larger events, and support even more
growing businesses!

•Goal: 10-12 groups by End of (EO) 2012 – Update: 15 planned in DC by Dec 2012
•Goal: 3 US Cities by EO 2013 – Update: On Track!
•Goal: 4 International groups by EO 2014 - Update: On Track!

Women all over the world should
have a group of their own


The Approach? A grass-roots hyper-local focus

Neighborhoods launching in 2012:
•Glover Park (April) – launched!
•Georgetown (April) - launched!
•Cleveland Park (April) - launched!
•AU Park (April) - launched!
•Alexandria (May) - launched!
•Dupont Circle (Sept) – apply now
•Palisades (Sept) - apply now
•McLean, VA (Sept) - apply now
•Arlington, VA (Sept) - apply now
•Sterling, VA (Sept) - apply now
•Reston, VA (Sept) - apply now
•Silver Spring (Sept) - apply now
•Paris, France (Coming soon!)

It’s easy to launch a group; if you want a group in your
neighborhood, drop us a line and we’ll help you get one started!


Collaborate and Aspire

Stop trying to do it all on your own


A snapshot of a local meeting

Washington D.C.
Meetings are held every 2 months at rotating
member’s homes
•One or two members per meeting ask for a
“business review” if she wants to spotlight her
business
•All members get 10 minutes to make a business
request of their group
•Members pick a name out of a hat on the way
out and meet one-on-one for accountability and
peer-to-peer networking
•Once the group is established, accountability
teams are assigned to further encourage
progress and support
The objective:
relax, have fun, and learn a
little something!


Outside of the local meeting

Washington D.C.
A Speaker Series is held every 2 months on the months the groups don’t meet in person

•Members rank order business topics – these topics drive the agenda for the speaker series
•Following each speaker, optional conference calls are held to further explore the topic
•An online member-only network also provides opportunity for further discussion
•Prospective members are welcome to attend!

The speaker series is hosted and sponsored by American University’s
Kogod School of Business and their Professional Women’s Group

The objective:
Meet other members, network,
and learn a little something!


A snapshot of participants

Washington D.C.
• Founder of top local media company
(regularly featured in the Book of Lists)
• Successful serial entrepreneur who’s started
(and sold) several businesses
• Founder of HR Compensation company
• Founder of non-profit strategy consulting
• Newly launched founder of online Art gallery
• Founder of children-only photography
company
• Founder of video production company
• Founder of organizational services
• Founder of management consulting firm,
and “Top Washington Company to work for”
• Founder of personalized stationery company
It doesn’t matter what stage of
business you’re in; it matters
where you want to go


This is bigger than just the group at your dining room table

Broad-based collaboration is Boston
critical to our success

NYC

Paris

Together we’re going to help each
Washington D.C. other build meaningful businesses


Aspire to something bigger than just you and your business

A global network
HC’s international footprint of standard community-based networks can
give members access to broader “teams” to collaborate, grow faster, and
compete on a global scale

•Vision: A technology platform that links members and content (update – done!)
•Vision: A ‘preferred vendor’ network across all members (still need this!)
•Vision: Global member benefits from business sponsors (still need this!)
•Vision: Global discussion boards on business and personal topics (update – done!)
•Vision: International events and tours for more exciting personal lives (can’t wait for
this one!)

The technology behind the personal
connections will drive success


Grow Your Business

That is what it’s all about, after all


Imagine: What you need, when you feel ready

Timing is everything
Women start businesses and grow businesses very differently than
men – for either societal or personal reasons – unique stories dictate
how and when women grow their businesses

Her Corner wants to provide the resources women need when they
need them, and the encouragement and support to get there:

•Your own neighborhood group of peers and mentors
•Access to subject matter experts on member-driven topics
•Accountability teams and a personal referral group
•Referrals for locally recommended business services
•The tools to collaborate on immediate concerns
•Shared experiences


It’s not just about the business, it’s also about

YOUR COMMUNITY


So how do we get there?
We’re going to need a community of our own.


Intrigued? Here’s how you can get involved

• You can join a group – apply now at www.
hercorner.org

• You can put us in touch with other women
who may want to join a group

• You can put us in touch with organizations
that may be interested in partnering with
HC, for example the Small Business
Development Centers (SBDCs,) Enterprising
Women, Golden Seeds, or other
entrepreneurially-focused organizations

• You can become an advisory board member

• You can contribute your time or expertise to If you’re a female business owner,
be a part of the vision come join Her Corner!


Contact Here’s how to reach us

Founder:
Frederique Campagne Irwin
(e) frederique@hercorner.org
(m) 202-419-9880 or 888-642-6310
Frederique
Vice President, DC Area Development
Talmar Anderson
(e) tanderson@hercorner.org
(m) 202-258-0655 or 888-642-6310

Associate, Events and Planning
Talmar
Stephanie Janeiro
(e) stephaniejaneiro@me.com

Online: www.hercorner.org
Stephanie
On Facebook: https://www.facebook.com/groups/CommunityHC/
On Twitter - @hercorner


Community in HER corner

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