Unlimited Self Process Book

Graphic Design Studio 1
Design Methodology process book

Rachel Warner

INTRODUCTION

table of
- assignment objective
- topic
- essence of topic
- exhibit name

Contents
DISCOVERY
- research

DESIGN
- attribute list
- mind map
- moodboard

1. IDENTITY
-Discovery
-design inspiration research
-Design
- thumbnail sketches
- Development
- digital layouts
- Final Solution
- identity design
- font/colors
- graphic elements
2. ENVIRONMENTAL GRAPHICS
-Discovery
-design inspiration research
-Design 4. PACKAGING
- thumbnail sketches -Discovery
- Development -design inspiration research
- digital layouts -Design
- Final Solution - thumbnail sketches
- identity treatment - Development
- exhibit introduction treatment
- digital layouts
- information element treatment
- environmental advertising signage treatment - Final Solution

3. NARRATIVE LITERATURE 5. FINAL PROGRAM
-Discovery -Project 2
-design inspiration research -Project 3
-Design -Project 4
- thumbnail sketches
- Development CITING
- digital layouts
- Final Solution PROCESS
Studio 1 | Rachel Warner | Unlimited self

introduction
assignment objective

topic

essence of topic

name of exhibit


objective :

To establish personal design solutions
to problems by incoporating research,
concept ideation, design exploration
and development. The personal design
solutions are to be found through
the challenge of creating an identity topic :
program for a museum exhbition.

Egon Schiele

essence of topic :

I wanted to show Schiele’s interesting
personal style that is so identifiable. I
also wanted to relate that to his life
and how he is often misrepresented
or misunderstood. I was inspired by a
quote from the manifesto he wrote for
the Neukunstgruppe (“New Art Group”).

In this quote he describes what
he believes the artist is to be, and
ultimately, what he expects himself to
be:

“The ‘Neukünstler’ (‘New Artist’) is and must
exhibit name :
be his unlimited self, he must be a creator,
he must be able to build his foundations Unlimited Self
completely alone, directly, without all the past
and the traditional.... Each one of us must
be—himself”


DISCOVERY
research


egon schiele
S c h i e l e wa s b o r n o n J u n e 1 2 , 1 8 9 0 i n Tu l l n o n t h e
D a n u b e . S i n c e H i s f a t h e r wa s t h e s t a t i o n m a s t e r o f
t h e Tu l l n s t a t i o n ra i l ro a d , S c h i e l e wa s a ro u n d t ra i n s
f o r m o s t o f h i s c h i l d h o o d . H e wa s f a s c i n a t e d w i t h
t h e m , c o n s t a n t l y d raw i n g t h e m . H e s p e n t s o m u c h
t i m e d raw i n g t ra i n s t h a t h i s f a t h e r f e l t t h e n e e d
t o d e s t roy h i s s ke t c h b o o k s . S c h i e l e wa s s e e n a s
a s t ra n g e , s h y, a n d re s e r ve d c h i l d t o t h o s e a ro u n d
h i m . H e d i d p o o r l y i n s c h o o l exc e p t f o r d raw i n g a n d
athletics.

Af t e r h i s f a t h e r d i e d a n d h e wa s l e f t t o t h e c a re o f
h i s u n c l e , h e wa s g i ve n a n a r t t u t o r. F ro m t h e re ,
h e we n t t o t wo d i f f e re n t a r t s c h o o l s b u t l e f t o u t
o f f r u s t ra t i o n f ro m t h e c o n s e r va t i ve s t y l e t h e
i n s t r u c t o r s t a u g h t . S c h i e l e t h e n b e c a m e a p ro t é g é
o f G u s t ave K l i m t . U n d e r K l i m t , h e h a d s eve ra l
ex h i b i t i o n s a n d f o u n d e d t h e N e u k u n s t g r u p p e ( N ew
A r t G ro u p) w i t h o t h e r a r t s t u d e n t s l i ke h i m .

A s S c h i e l e ’s wo r k b e c a m e m o re f a m o u s , h e b e c a m e
m o re n o t o r i o u s . H i s u n u s u a l wo r k a n d re l a t i o n s h i p s
we re d i s t u r b i n g t o m o s t . H e wa s a r re s t e d f o r
s e d u c i n g a g i r l u n d e r t h e a g e o f c o n s e n t . Th e
c h a rg e s f o r t h e s e d u c t i o n we re d ro p p e d , b u t h e
wa s c h a rg e d w i t h “ o f f e n s e s a g a i n s t m o ra l i t y ” f o r
d i s p l ay i n g h i s d raw i n g s o f n u d e s i n a p l a c e w h e re
c h i l d re n c o u l d s e e t h e m . Af t e r s p e n d i n g t i m e i n j a i l
f o r h i s s e n t e n c e , S c h i e l e s e r ve d i n Wo r l d Wa r I , a s
a c l e r k i n a P OW c a m p n e a r t h e t ow n o f M u h l i n g .
H e wa s s t i l l a b l e t o f o c u s o n h i s wo r k a n d h ave
ex h i b i t i o n s d u r i n g t h i s t i m e .

E g o n S c h i e l e p a s s e d away o n O c t o b e r 3 1 , 1 9 1 8 , a
v i c t i m o f t h e S p a n i s h f l u . S c h i e l e ’s wo r k h a s b e c o m e
i m m o r t a l t h ro u g h i t s o r i g i n a l i t y a n d raw e m o t i o n .
Th e t h e m e s o f d e a t h a n d re b i r t h , s ex u a l i t y, a n d
h u m a n n a t u re re m a i n c o n s t a n t t h ro u g h h i s wo r k a n d
s t i l l a t t ra c t a n d c o m p e l v i ewe r s t o d ay.


DESIGN
mind map

attribute list

moodboard


attribute
List
expressive notorious
sexual defiant
shy introverted
reserved intense
strange twisted
delinquent disturbing
complex thematic
erotic grotesque
rebellious distinct
fragile personal
misunderstood vulgar
uncompromising sinister
narcissistic graphic
infantile
immature


mindmap


MOODBOARD

expressive
strange
complex
erotic
misunderstood
introverted
disturbing
personal


identity
discovery

design

development

final solution


DISCOVERY IDENTITY

design reference


design
IDENTITY

thumbnail sketches


development
IDENTITY

digital layouts

I took a few ideas from my sketches and
developed them digitally.

I knew I wanted to combine a basic
sans-serif typeface with a more free,
hand-written type, remiscient of Egon
Schiele’s signature


development
IDENTITY

I developed this idea, playing
with different shapes, lines, and
postive and negative space.


final solution
IDENTITY

identity

I chose this as the final identity. It
successfully combines sans-serif type
with a handwritten type. The word
“self” represents Schiele’s unique
style. The shape that surrounds the
text is also reminiscent of the bold
contour lines found in his work. This
identity shows his personal style, but
still remains sleek, and simple.


final solution
IDENTITY

font and color palette

c - 60% c - 59% c - 62% c - 5% c - 8% c - 16%
m - 64% m - 70% m - 58% m - 6% m - 96% m - 89%
y - 63% y - 75% y - 79% y - 26% y - 100% y - 98%
k - 63% k - 79% k - 62% k - 0% k - 1% k - 6%

Avenir LT Std
ABCDEFGHIJKLMN
OPQRSTUVWXYZ The colors I chose are colors that
Schiele used repeatedly. The neutrals
abcdefghijklmn are the main colors used, while the
opqrstuvwxyz red is used as an accent color.

1234567890 The typeface is clean and simple, and
doesn’t overpower Schiele’s work, but
!@#$%^&*() instead compliments it quietly.


final solution
IDENTITY

graphic elements

This graphic element was
inspired by Schiele’s bold
marks and lines


ENVIRONMENTAL
GRAPHICS
discovery

design

development

final solution


discovery
ENVIRONMENTAL
GRAPHICS
design inspiration research

After looking at lots of different environmental
graphics for different exhibitions, I knew I
wanted something bold and large.

I was really attracted to the walls with bold
colors on them and the graphics that wrapped
around walls.

This research inspired my thumbnail sketches.


design ENVIRONMENTAL
GRAPHICS
thumbnail sketches


DEVELOPMENT ENVIRONMENTAL
GRAPHICS
digital layout

I was very inspired by this self portrait.
In this portrait, Schiele portrays himself
as the martyr, St. Sebastian, who is
represented in art as having been
repeatedly shot with arrows.

Schiele shows himself as the artist,
burdened with the task of perpetual
creativity. The arrows that pierce him
represent arrows. He is portraying
himself as the artist as a martyr.

I felt that this drawing really spoke to
Schiele as a person and as an artist,
and decided to make this one of my
graphic elements used at the beginning
of the exhibit .


final solution
ENVIRONMENTAL
GRAPHICS
identity treatment


final solution
ENVIRONMENTAL
GRAPHICS
exhibit introduction treatment


final solution ENVIRONMENTAL
GRAPHICS
combined treatments

I placed the identity and exhibit introduction onto the portrait I wanted to use
as a wall graphic. This design wraps around the first two walls of the exhibit


final solution
ENVIRONMENTAL
GRAPHICS
information text treatment


final solution ENVIRONMENTAL
GRAPHICS
environmental advertising signage treatment

For the advertisement signage, I looked back at
my thumbnails from the exhibition graphics and
and drew from those ideas that I did not use.

I took other portraits by Schiele that I felt fit the
overall essence of the exhibit and made designs
based on these portraits.


Narrative
literature
discovery

design

development

final solution


discovery
NARRATIVE
LITERATURE
design inspiration research

After browsing various brochure designs, I
had a few ideas I wanted to try out.

I was especially attracted to the designs
that had unusual layouts and made the
viewer interact with the brochure, looking
at it from many different angles.

I knew I wanted to create something that
was informative about the exhibition, but
was also attractive enough that the viewer
would want to keep it and maybe even
hang it up in their home.


DESIGN
NARRATIVE
LITERATURE
thumbnail sketches


DESIGN
NARRATIVE
LITERATURE
thumbnail sketches

The main idea I really wanted was a
big “reveal.” I wanted the viewer to
interact with the piece and feel like they
are discovering something when they
initially open it.

I wanted the brochure to unfold to
reveal more to the viewer. I had the
idea of showing only a small amount of
a self-portrait, encouraging the viewer
to further investigate the brochure. As
they open it, they discover more of the
portrait, and read info about the piece
and Egon Schiele himself.

I made digital mock-ups of a few
different ideas, but these ideas were
eventually discarded.


DEVELOPMENT
NARRATIVE
LITERATURE
digital layouts

These layouts all use the same brochure format. These all played
with the idea of revealing something.

After printing these out and creating physical mock-ups, this idea
was abandoned.

I went back to my original sketches and found another idea i
could further develop.


DEVELOPMENT
NARRATIVE
LITERATURE
digital layouts

I developed the idea of a folded poster by creating a cover for it. The cover
would be a small folded piece of paper were the folded poster would be.

I went back to the idea of a “reveal” and decided to cut out the “self” in my logo.
When the poster is inside the cover, the portrait will be able to be seen through
the word “self.” This gives the viewer just a hint of what is inside the cover and
makes them want to interact with the brochure.


FINAL SOLUTION
NARRATIVE
LITERATURE
2D design

I chose this self portrait because it is a beautiful
example of Egon Schiele’s work, but also because
it is a mysterious looking piece, creating interest
for the viewer. It lures them in, leaving them
wanting to know more. This echoes the original
concept for the narrative literature.

The colors were chosen to match the portrait,
while the text was made simple so as to not try to
out-do the portrait.


PACKAGING
discovery

design

development

final solution


DISCOVERY
PACKAGING

design research

While I was doing research for my
narrative literature, I found lots of images
that inspired my packaging concept.

I wanted to create a sketchbook that
featured sketches and quotes by Egon
Schiele. It would be a small glimpse into
the mind of the artist, that also grows
personal creativity.

I researched sketchbook design as well as
compiled numerous sketches and quotes
of Egon Schiele


DESIGN
PACKAGING

thumbnail sketches


DEVELOPMENT
PACKAGING

thumbnail sketches

I wanted to design more than just the
quotes that would appear on the pages, so
I thought of different ways I could design.

I came up with the idea of a small card
that would lay flat on the first page of the
book when you open it. On the front, it
has Egon Schiele’s signature, and on the
back would be a photograph of him.

I also decided to design a band that would
wrap around the book, with the logo and
small description of what is inside the
sketchbook on it.


DEVELOPMENT
PACKAGING

digital layouts

Figuring out how I wanted to treat the type for
the quotes was very challenging. I wanted it to
have a very personal feel to it, but did not want
it to take away from the sketches or look cliche.

I eventually found a very simple, sleek way to
display the text that did not detract from the
sketches, but inside added to them.


FINAL SOUTION
PACKAGING

2D design

The text was treated simply, as to not take away from the sketches. I tried
to pair quotes and sketches that in someway related to or complimented
each other.

Some longer quotes were placed on pages by themselves so as to not
overwhelm a sketch.


FINAL SOUTION
PACKAGING

2D design

The final design for the card and band were treated simply. I
wanted the focus of the card to be his signature and on the
opposite side his photo. I decided to not include any other text
for this reason.

This band is simple to not overwhelm the potential buyer. It
is simple to lure the buyer in to want to know more. The
description on the back is put simply to pique interest.


FINAL
PROGRAM


PROJECT 2
environmental graphics


PROJECT 3
narrative literature


PROJECT 4
packaging


CITING

QUOTE (PAGE 4)
- “Neukunstgruppe.” Artfact.com, 2003. Web. 16 January 2013.
http://www.artfact.com/fine-art-genre/neukunst
gruppe-i59lau7dic

BIO (PAGE 6)
- “Egon Schiele.” Wikipedia.org, 2013. Web. 16 January 2013. http://
en.wikipedia.org/wiki/Egon_Schiele

- “Egon Schiele.” Neuegalerie.org, 2011. Web. 16 January 2013.
http://www.neuegalerie.org/collection/artist-profiles/egon-
schiele


Unlimited Self Process Book

Recomendados

Recomendados

Más contenido relacionado

Similar a Unlimited Self Process Book

Similar a Unlimited Self Process Book (8)

Unlimited Self Process Book