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The One Man Blog Business Model
- 5. I’m not a big blogger celebrity.
- 9. If you are a blogger, you are probably micro famous too .
- 10. I spend about 5-8 hours a week creating content. With content I mean: blogposts, tweets, video’s and slideshows. ( )
- 13. I also would like to make some minor investments in hard- and software.
- 15. To make better content and reach more people that share the same interest .
- 24. I would earn only a fraction of what I need to cover my expenses.
- 26. But advertisements are just irritating , because they interrupt me from what I’m doing with something that isn’t relevant to me at that time.
- 27. I could also make content that is more popular and get more traffic from Google (and then earn from advertisements) .
- 29. So, let’s rethink the blog business model.
- 34. There are other intangible things that could be worth something. Like knowledge and a network .
- 35. So, my personal brand , my knowledge and my network could increase in value .
- 36. I call this soft income , because this doesn’t create any value on my bank account. Only theoretically in the future .
- 39. Since I’m not very good in arts and crafts, I could sell services like doing a presentation or reviewing something.
- 40. But, I have a job I really like. I’m short on my main resource: time .
- 43. My company also makes costs for recruiting people and creating leads for new work.
- 45. For every person that’s hired thru my online activities I get a fee .
- 46. For every click to the company website I get a fee . (so they can spend less on Google Adwords. I deliver better traffic)
- 47. And, for every commercial lead that I create with my online activities I get a fee .
- 49. I could do more of that with services and products that are relevant to my audience.
- 50. Since I have a small audience that I’m familiar with, I can better create relevance .
- 51. Last, but not least there is an almost forgotten asset where people could pay for…
- 52. content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content content
- 54. I think people would pay for extra quality or commercial usage .
- 57. BLOG INCOME SEP’08 – AUG’09 Soft income: Personal brand 5.000 Knowledge 0 Network 0 5.000 Hard income: Affiliate company marketing 1.000 (recruitment, traffic & leads) Products & services 1.000 Advertisement (affiliate) 300 Paid content 0 2.300 ----------- TOTAL 7.300
- 58. On the last slide of this presentation you can read all about the details of this calculation.
- 60. Just like any startup blog it will take some time to break even .