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Ch04 ppt. business communications
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Ch04 ppt. business communications
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Planning Written and
Spoken Messages © 2009 Cengage Learning. All rights reserved. Chapter 4 Lecture Slides
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Planning Written and
Spoken Messages © 2009 Cengage Learning. All rights reserved. 1 1 2 3 4 5 6 7 Deter-mine the purpose and select the channel Envision the audience Consider the context Choose a channel and the medium Adapt the message to audience needs and concerns Organize the message Prepare the first draft
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Focus on Receiver’s
View Point © 2009 Cengage Learning. All rights reserved. “ Me” Attitude “You” Attitude I want to congratulate you on your award. Congratulations! You are the Employee of the Year. I am interested in ordering . . . Please send me . . . (You is the understood subject.) I give you permission to take an extra day of vacation. You earned an extra day of vacation because of your performance. 5
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Select an Outline
for Written and Spoken Messages © 2009 Cengage Learning. All rights reserved. 6
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Get Ready to
Write © 2009 Cengage Learning. All rights reserved. 7 Message type and purpose Logical Sequence Begin composing message Channel and medium Context of message Audience needs & perspective Inductive or deductive
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BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04
BCOM Chapter 04 Figure 4.2: Process of Selecting an Outline for a Spoken or Written Message, page 72
BCOM Chapter 04
BCOM Chapter 04
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